Maison Joseph Drouhin, renowned for the quality of its Burgundy wines, is taking a new step in its sustainability commitment by announcing its first wine shipment by sailboat. In partnership with TOWT, 15,000 bottles of 2022 Chablis and Côte de Beaune white wines will set sail in summer 2024 aboard the Anemos for a transatlantic voyage between Le Havre and New York.
This initiative represents a strong commitment for the Beaune-based company, adopting this innovative and sustainable mode of transport in line with its long-established environmental approach. This carbonless navigation allows for a 90% reduction in CO2 emissions and a 98% reduction in sulphur oxide emissions while ensuring the quality and integrity of the wines during the 15-day voyage.
The USA holds particular significance for the Drouhin family, which has owned an import company in New York and 100 hectares of vineyards in Oregon for over 40 years. As pioneers in this region, the Drouhin family continues to affirm its strong connection with the American market, its first export market after France. This first transatlantic voyage by sailboat is set to become a regular occurrence, with two annual shipments planned in the coming years until the arrival of new boats.
This initiative by Maison Joseph Drouhin is based on its core values: Passion, Harmony, Audacity, Regenerative, Excellence (PHARE, “Lighthouse” in French).
Having long been committed to environmentally respectful practices, it was one of the first Burgundy houses to adopt organic and biodynamic viticulture practices in the late 1980s. It has introduced innovative initiatives such as creating a lightweight bottle in 2008.
Inspired by family values passed down through generations, Maison Joseph Drouhin has long been committed to embodying the principles of Corporate Social Responsibility (CSR) and actively contributing to sustainable development in all its aspects.
Frédéric Drouhin, chairman of the executive board and a member of the fourth generation, expresses this vision by stating: “Today, the employees of Maison Joseph Drouhin and I are proud of our actions that go beyond the CSR approach. It represents not only our core values but also our commitment to a better future for our planet and future generations. Our goal for 2030 is to be a model in our choices for preserving the wine heritage and ensuring its resilience in the face of internal and external climatic and human challenges.”
Joseph Drouhin is the first wine company to have signed the Climate Business Convention, reaffirming its commitment to reducing its ecological footprint.
For Diana Mesa, General Manager, and Guillaume Le Grand, President of TOWT, this commercial partnership is a true success: “Joseph Drouhin, through its high-quality products and commitments to respecting our environment, is an exceptional partner for TOWT. Today, we are proud to collaborate together to decarbonize the maritime sector and promote sustainable maritime transport.”
Founded in 1880, Maison Joseph Drouhin has five generations of experience and expertise and relies heavily on family tradition. The estate comprises 100 hectares of vineyards, 14 of which are Grand Cru and 30 Premiers Cru, all managed according to organic and biodynamic viticulture principles since 1988. Additionally, the Maison purchases grapes from loyal suppliers to complete its range where it does not own vineyards. Respect for the originality of the terroir and vintage, finesse, elegance, and harmony: this defines the Joseph Drouhin style.
The Anemos is part of the new generation of sail cargo ships from TOWT (TransOceanic Wind Transport) for transporting wines by sail cargo ship. Currently being completed in Concarneau, this ship will be inaugurated shortly in Le Havre before departing for New York. The Anemos promises to reduce CO2 emissions by more than 90% compared to traditional cargo ships thanks to its primarily wind-powered propulsion. At 80 meters long with a cargo capacity of 1100 tons, Anemos is the largest and most efficient sail cargo ship in its category. It is the first of eight vessels for the company.
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Claussen, the 150-year-old brand known for its signature refrigerated pickles that pack a superior cold crunch, is teaming up with New York-based bite-size dessert company, Baked by Melissa, to create a first-of-its-kind pickle cupcake. To celebrate National Pickle Month, the dill-ightful dessert will be available for pickle enthusiasts nationwide, while supplies last.
Over the past year, pickle products continue to trend with 73 percent of Americans reporting that they enjoy the taste of pickles. To give the fans what they wanted, Claussen entered the beverage space for the first time last year, launching a sparkling wine cocktail, and this summer, it’s all about desserts.
“We’re excited to keep our pickle momentum going this summer with our first-ever dessert,” said Caroline Sheehey, Brand Manager for Claussen Pickles. “Pickle is such a universal flavor, so we are constantly working to find new and unique ways to bring Claussen’s signature taste to many different beloved occasions. These cupcakes will be the perfect unexpected twist for pickle fanatics everywhere.”
Combining Baked by Melissa’s famous handcrafted bite-size cupcakes and Claussen Pickles’ tangy flavor, the Baked by Melissa x Claussen Pickle Cupcakes feature a delicious pickle-infused cake topped with pickle buttercream icing and red and white celebratory sprinkles. These bite-sized delights combine beloved Claussen pickles with Baked by Melissa’s classic vanilla cake and icing. The result is a bright, balanced sweet-salty-sour pickle treat, perfect for your summer parties.
“Anyone who’s seen @BakedByMelissa on TikTok knows I am a pickle lover, whether I’m making pickles at home or adding pickles to my favorite dishes, so it only made sense to bring the Claussen’s iconic flavor to Baked by Melissa cupcakes next, for an unexpected tangy treat,” said Melissa Ben-Ishay, Co-Founder & CEO of Baked by Melissa. “The addition of pickle gives the cupcake a zippy sweet-salty-sour kick, making it a truly unique ingredient for a bite-size cupcake.”
The Baked by Melissa x Claussen Pickle Cupcake is available in packs of 6 or 25 while supplies last. The 6-pack is available exclusively at all Baked by Melissa store locations for $10.25 while the 25-pack is exclusive to BakedbyMelissa.com for $37.00 for nationwide shipping. For more information, visit @claussenpicklesofficial on Instagram or BakedbyMelissa.com.
Founded by Melissa Ben-Ishay in 2008, Baked by MelissaBaked by Melissa is the New York-based dessert company specializing in handcrafted bite-size cupcakes and treats in a variety of flavors, all developed by Melissa herself. Today, Baked by Melissa has 13 retail locations in the New York area and an online store offering nationwide shipping. With its highly acclaimed assortment of flavors, gift boxes for every occasion and custom shipping packaging to ensure treats arrive safe and fresh, Baked by Melissa has become a go-to brand to celebrate all of life’s moments across the U.S. Find current flavors and more at bakedbymelissa.com.
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Chobani, LLC, a next generation food and beverage company originally known for its high-quality Greek yogurt, launched its first shelf-stable low-fat dairy milk, Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns.
“We know food is essential, but it becomes an even greater need during natural disasters. What we did at Chobani was make a solution that could be deployed when and where it’s needed. We call it Super Milk – high protein, high fiber, nutritious milk that is wholesome and shelf stable,” said Hamdi Ulukaya, Founder and CEO of Chobani. “It’s been a true gift for our entire team to bring this to life. We are humbled and honored to help those in need during hard times.”
Developed to help the American Red Cross and Chobani’s local food bank and pantry partners, Chobani Super Milk addresses a critical need by providing access to nutrient-dense, high-protein, low-fat dairy to those who need it most. On average, the American Red Cross responds to approximately 65,000 disasters annually across the United States. At the same time, there are already 44 million Americans facing food insecurity. Chobani will produce an average of 145,000 pounds of Chobani Super Milk monthly to be deployed by the American Red Cross nationally in areas facing natural disasters and to local partners in central New York and southern Idaho communities.
Ulukaya continued, “We are spreading Super Milk across the country through amazing partnerships with the American Red Cross and local foodbanks and pantries in southern Idaho and central New York. We are so proud to work with these inspiring organizations who are focused on delivering food to more people. We could not make this impact without the power of these partnerships, and it is an honor to work together.”
“I’m inspired by forward-thinking Annual Disaster Giving Program members like Chobani that make it possible for us to support those in need at a moment’s notice,” said Cliff Holtz, president and CEO of the American Red Cross. “Last week, Chobani sent a truckload of Super Milk to New Mexico in just a few days, helping power our relief efforts for those impacted by the wildfires. We’re grateful for their generosity and partnership as families continue to rely on the Red Cross for vital comfort and care in the wake of more frequent and intense disasters.”
Like all Chobani products, Chobani Super Milk is made with high-quality, wholesome ingredients. With a 9-month shelf life and no need for refrigeration until opened, the 32 fl oz package provides 4 servings per container and offers 13g of protein – 50% more protein than traditional milk – 7g prebiotic fiber for digestive health, 9g of sugar – 25% less sugar than traditional milk and no sugar added – 400mg of calcium – 25% more calcium than traditional milk, and is fortified with Vitamins A & D.*
Super Milk was created after Chobani recognized the need for nutritious, high-quality dairy products during disaster relief efforts that do not require refrigeration. The shelf-stable nature of Super Milk also addresses the logistic and supply chain challenges often associated with providing dairy to food banks and pantries. A portion of Chobani Super Milk will be donated to food banks and pantries in Chobani’s hometowns providing a nutrient dense protein rich product to people facing food insecurity in its own backyard, where 12% of people in Idaho’s Twin Falls County and over 12% and 13% of people in New Yorks Otsego and Chenango County’s experience food insecurity. Chobani, a leading advocate for fighting hunger and increasing food access, has donated over 6.4 million pounds of food across the U.S. since 2022.
Since its founding, Chobani has believed that business can be a force for good and so does its partners. With support from Tetra Pak, Dairy Farmers of America (DFA), and IFF for ingredients and packaging, Chobani was able to bring Super Milk to life and share its commitment to not only provide good food for all but help those in times of need.
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