Anheuser-Busch, 1st Phorm Team to Make Energy Drinks
Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.
Brendan Whitworth, CEO of Anheuser-Busch,stated, “Building on our commitment to consistently deliver quality and innovation, Anheuser-Busch is excited to partner with 1st Phorm, a company and brand that shares our vision and passion for creating products that meet the evolving needs of consumers. This brings together two American manufacturers with proud St. Louis roots and complementary expertise.”
Sal Frisella, CEO of 1st Phorm, stated, “1st Phorm brings over 20 years of category experience and deep relationships in the sports nutrition industry and fitness community. By combining our strengths with Anheuser-Busch’s experience in beverage innovation and scale, we look forward to creating a new wave of energy and other beverages.”
The partnership will also include sports and entertainment mogul Dana White who has built some of the world’s most recognizable brands.
All the partners value hard work and share the same commitment to community, quality, and delivering for the consumer. The partnership’s initial energy product is expected to come to market by summer 2025 and to be distributed by Anheuser-Busch’s best-in-class network of wholesaler partners.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life.
We are home to several of America’s most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
1st Phorm is a leading sports nutrition brand committed to delivering high-quality products made from premium ingredients sourced from across the world. Founded on Midwest values and strong work ethic, 1st Phorm ensures that each product is crafted to perfection and rigorously tested to meet our best-in-class standards. 1st Phorm’s mission is to support individuals in achieving their fitness goals with the best supplements and sports nutrition products on the market. Our dedication to empowering people on their fitness journeys is matched by only by our unwavering commitment to exceptional quality and unparalleled customer service. For more on 1st Phorm, you can visit 1stPhorm.com and follow us on Instagram, Facebook, YouTube, and TikTok for the latest news and announcements.
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California Table Grape Commission Adds to Marketing Team
The California Table Grape Commission welcomes Lisa Massie and Alexandra Merritt to the marketing team.
As the director of international marketing for Asia, Massie will lead the marketing work in targeted export markets throughout Asia, focusing on building demand for California table grapes through the work of multiple in-country promotion teams. Massie served as the Global Marketing and Communications Specialist at Trillium Flow Technologies and brings a background in account management, business analysis, communications, and export promotion with her to the commission.
As director of global marketing, Merritt will manage retail accounts in the U.S. and will lead the marketing work in the key export markets of Canada, Australia, and New Zealand. Additionally, Merritt will be responsible for directing category management research. Merritt joins the commission from Root Creative Marketing where she served as Account Director and was responsible for implementing marketing campaigns for a diverse set of agriculture, food product, and lifestyle product clients.
“Both Lisa and Alexandra bring talent, drive, heart, and extensive backgrounds in account management and analysis to the commission marketing team,” said Ian LeMay, incoming California Table Grape Commission president.
“We are very pleased to welcome them to the team and look forward to the many contributions they will each make in the years to come,” said LeMay.
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SNAC: Snack Food Sales Rise 14.9% During Super Bowl Week 2024
Snack food sales jumped to $670 million during Super Bowl Week 2024, according to new data from Circana, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide.
The data shows that Americans bought 107 million pounds of snacks the week leading up to Super Bowl 2024. To put that into perspective, a Lombardi trophy weighs about 7 pounds, which totals over 15 million Vince Lombardi trophies
“The week leading up to the Super Bowl is the most significant benchmark for the snack food industry,” stated Christine Cochran, President and CEO of SNAC. “The brands that stand out during this pivotal week are positioning themselves for big things in the year ahead.” ahead.”
The snack data compared dollar sales from Super Bowl Week 2024 (week ending 2/11/24) to sales from the prior week (week ending 2/4/24). Notably, the most significant sales spikes were in the categories of tortilla/tostada chips and corn snacks.
The sales numbers for Super Bowl Week 2024 in dollar value, percent increase from the prior week, and pounds sold are as follows:
- Tortilla/tostada chips sold 34 million pounds for $172.2M (+31.7%)
- Potato chips sold 28.9 million pounds for $180.6M (+12.5%)
- Cheese snacks sold 7.8 million pounds for $58.6M (+11%)
- Corn snacks sold 6.2 million pounds for $43.2M (14.4%)
- Pretzels sold 9.6 million pounds for $42.6M (+8.2)
For more information about snack sales and SNAC International, please visit https://snacintl.org/.
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