Bellucci Sicilia PGI Organic EVOO wins Silver Award at NYIOOC #ExpoEast
Bellucci introduces the newest addition to its Legendary Series: award-winning Sicilia PGI Organic extra virgin olive oil. Fresh from the 2017-2018 harvest season, this Sicilia PGI Organic is the recipient of a Silver Award at the prestigious 2018 New York International Olive Oil Competition.
Visit booth 1552 at Natural Products Expo East
Why is PGI (Protected Geographic Indication) certification so important? Simply put, it means Sicily is the authentic source of origin for this prized EVOO. In 2016, the European Commission approved the Protected Geographical Indication PGI ‘Sicilia’ (Sicily) for extra virgin olive oil produced on the island. Such certifications promote the development of specific rural regions and populations, which are related to agricultural products with special quality characteristics and protect the interests of both growers and consumers. It is transparency at its best in the greater fight against food fraud. Bellucci Sicilia PGI Organic ensures the olives were grown, the oil pressed and bottled all in Sicily. Sicilian EVOO is among the world’s most fragrant and appetizing. The fertile volcanic soil and hot sunny climate yield an abundance of cultivars, each with a depth and range of unique fruity, peppery and bitter flavor notes.
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Consumers seeking greater on-label visibility into the origins of the food in their shopping basket are on the rise. Shoppers are seeking new depths of information, including organic growing methods, sustainable sourcing and making a real connection to the people who grow and produce their food. With the Bellucci traceability app, every bottle of Bellucci extra virgin olive oil is fully traceable to its source in rural Italy. Visit www.belluccipremium.com to meet some of the multi-generational families that are the heart of the cooperative of growers and majority owners of Bellucci and hear their stories of tending the land that nourishes and nurtures so many.
California Olive Ranch Marks 20 Years with Largest Olive Tree Planting in State
California Olive Ranch is celebrating its 20th anniversary with an announcement of the largest olive tree planting in California and the U.S. to date. Just this year alone, the brand will have planted 2,200 acres, bringing the number of total acreage in California to 3,200 since 2016. These new olive tree plantings, secured through purchases, plantings, and grower partnerships, are in the Yolo, Fresno, Butte and Merced Counties and most recently, Kings County, all excellent locations proven for growing great-tasting, high-quality olive oil.
The company believes that continuing its investment in the Golden State is a necessary step in meeting the needs of a growing consumer base for high quality and affordable extra virgin olive oil. After receiving the largest equity investment fund ever received within the domestic extra virgin olive oil industry, California Olive Ranch is set to do just that. The investment and subsequent plantings are not only contributing to the company’s growth, but the entire future of the U.S. olive oil industry. These new plantings create more jobs in the harvesting, production and administrative divisions of the business, as well as expand the milling infrastructure throughout California.
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“These new plantings come at a crucial time for the industry as a whole. As years progress, we are seeing an upward trend in consumer demand. By increasing our level of production, we are more easily able to meet that need,” says CEO Gregg Kelley. “When we first decided to break into an industry dominated by the international market, everyone thought we were absolutely insane. Twenty years later, we’re the #4 olive oil brand in the U.S. and we’re growing faster than we could have ever expected.”
Sutter Buttes Rebrands to Reflect a Future
By Lorrie Baumann
Sutter Buttes Olive Oil Company is refreshing its brand with the launch of a completely redesigned look that identifies the products inside the bottles and jars as those of Sutter Buttes Natural and Artisan Foods – an identity that better reflects the company’s current range, which has grown far beyond the locally grown olive oils that started the company off in 2009. That was when Arek Kazmierczak and Alka Kumar, husband and wife, settled into their facility in California’s olive-growing region about an hour’s drive north of Sacramento, the state’s capital city. “Sutter Buttes is the smallest mountain range in the world, and the facility is right at the base of it,” said Sutter Buttes Sales Manager Jennifer Phillips. “It really is, it’s like two peaks. It’s cute.”
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Eventually, the company outgrew its facility at the base of Sutter Buttes and, this last January, moved 10 miles down the road to a 10,000 square foot plant in Yuba City that has space for a new bottling line for the oils and vinegars, Kumar said. “We specialize in infusions. We have 18 flavors of olive oils. We use all fresh, local fruit – peppers for our oils, citrus to infuse all of our oils and vinegars, so that if you pour a fig balsamic on your salad, it will actually have pieces of fig in it,” she added.
Sutter Buttes, a member of the California Olive Oil Council, which certifies the oils according to its rigorous standards, continues to specialize in direct distribution to independent specialty stores, although it does also have a line of products called Everyday Gourmet that goes to chain stores including Cost Plus and Lucky’s Stores. “They’re concentrating on their growth, looking at flavor profiles, including drink mixers and guacamole starter,” Phillips said. “It seemed like an area where there was a need.”
