Organic Valley Brand Now on Deli Meats
“To millions of Americans, the name Organic Valley means great tasting, high-quality dairy products from family farms. The launch of Organic Valley Deli Meats marks a move from the label of sister brand Organic Prairie. Organic Valley ready-to-eat meats now mean great-tasting organic sandwich boards, snack trays and hors d’oeuvres platters anytime.
“Busy, health-conscious families want organic options for a quick lunch or snack,” said Brand Manager Ellie France. “These are Organic Valley’s first branded meat products. And we do it right — delicious offerings with no binders, fillers, carrageenan or added nitrates or nitrites.”
The change in name from organic meat pioneer Organic Prairie to Organic Valley means greater consumer brand recognition for the deli meat line. Organic Prairie has been producing meats without antibiotics, synthetic hormones or toxic pesticides since 1996. They come from the cooperative’s stable of family farms, which raise their animals humanely and with the utmost care.
The organic deli meats market experienced nearly 29 percent sales growth and 34 percent unit growth in the last 12 months. Consumers are looking for premium products with a simple ingredient list. Organic Valley Deli Meats are now in an easy-open BPA-free, recyclable tray with improved peel-ability and bolder flavors from the smokehouse. As a trusted brand with a proven track record, Organic Valley Deli Slices are the consummate choice.
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Organic Valley sliced deli meats will be available in seven all-organic varieties: uncured ham, smoked turkey, roast turkey, 100 percent grass-fed roast beef, roast chicken, pepperoni, and summer sausage. And like all Organic Valley products, antibiotics, synthetic hormones, toxic pesticides and GMOs are never used.
The newly branded Organic Valley Deli Meats have suggested retail prices ranging from $5.99 to $7.99 and are available now.
Western’s Smokehouse Announces New Simply Good Snack Sticks
Western’s Smokehouse, LLC is bringing out a new line of meat snack sticks that target a growing consumer trend for healthier products in the marketplace. The new Simply Good meat sticks contain only lean cuts of beef and pork and the company’s award-winning spices — nothing more. Left out are the things that consumers try to avoid: nitrites, nitrates, gluten, MSG and soy.
“Snacking has become more popular as an alternative to the traditional three meals a day, with a particular focus on protein,” says Kevin Western, Chief Operating Officer at Western’s Smokehouse. “Today many consumers are looking to live happier and healthier life styles, and with less predictable eating times, consumers are forced to fuel up when they can. Clean, simple ingredient lists are becoming increasingly important, as more consumers turn away from products having preservatives and gluten. At Western’s, we continue to adapt our offerings to meet customer demand, and we are very excited to introduce the new Simply Good line to the market.”
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General availability of the Simply Good line of meat snack sticks is scheduled for July 1, 2018.
Teton Waters Ranch Names Chief Executive Officer
Teton Waters Ranch, America’s leading brand of 100 percent grass-fed beef products, has named Mike Murray as Chief Executive Officer. Murray will be responsible for leading the company through the next phase of growth, building a strong brand, broadening availability and spearheading innovation.
“Teton Waters Ranch is leading the grass-fed revolution, and we needed a dynamic CEO to guide us through this exciting time of growth,” said Jasper van Brakel, Chairman of Teton Waters Ranch board of directors. “Mike is passionate about helping mission-driven brands thrive and we look forward to the success Teton Waters Ranch with see under his inspired direction.”
Murray was most recently CEO of the allergy-friendly snack brand, free2b Foods, where he created and executed a new vision and strategic growth plan for the company. Previously, Murray led the plant-based brand, So Delicious Dairy Free, now part of Danone N.A., and spent 10 years with General Mills, successfully growing several iconic brands, including Betty Crocker, Nature Valley and LARABAR.
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“In a short time, Teton Waters Ranch has established itself as the leading source of 100 percent grass-fed beef products,” said Mike Murray, incoming Chief Executive Officer at Teton Waters Ranch. “The team has worked extremely hard to develop a supply chain with ranches dedicated to pasture-raised cattle and regenerative agriculture. But demand for grass-fed products that are better for people, animals and the planet is skyrocketing, and I look forward to expanding our product portfolio and distribution so more consumers can enjoy our delicious products.”
The announcement of CEO comes on the heels of an exciting rebrand for Teton Waters Ranch. Earlier this month, the company released updated packaging and five new product flavors. The vibrant new packaging proudly displays a clean ingredient list and the Certified Humane® label, which means all ranches that supply beef to Teton Waters Ranch raise cattle in accordance with strict Certified Humane standards.
