In 1974, Oscar Mayer aired “The Bologna song” commercial for the first time, capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along.
Complete with the same 1970s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired “The Bologna song” original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song’s anniversary with the debut of “Sing To Pay”—giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.
“50 years ago, we introduced the world to ‘The Bologna song,’ as a way to spotlight our delicious deli meats and cement the brand’s legacy and mantra of uniting millions around a love of meat,” said Shelby Max, brand manager for Oscar Mayer. “We knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name – it’s O-S-C-A-R.”
Now through Sunday, Dec. 15, fans can submit an audio recording correctly singing “The Bologna song” lyrics to SingtoPay.com and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!
The fun doesn’t stop there – fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing “Sing to Pay” to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15 can sing “The Bologna song” lyrics to the vehicle’s Hotdoggers and if correct, receive free Oscar Mayer Bologna.
To learn more about the history of “The Bologna song” and all about “Sing to Pay,” visit SingtoPay.com and follow @OscarMayer on Instagram and TikTok.
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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On Friday, Sept. 13, Boar’s Head issued this letter to consumers:
We regret and deeply apologize for the recent Listeria monocytogenes contamination in our liverwurst product. We understand the gravity of this situation and the profound impact it has had on affected families. Comprehensive measures are being implemented to prevent such an incident from ever happening again.
Since we implemented our voluntary recall on July 25, 2024, we have been conducting an exhaustive investigation into how our liverwurst product became adulterated. We recognize you want and deserve answers, and that you wanted them quickly, but we needed to take the necessary time to conduct an in-depth review and analysis of all our processes and procedures – not just at our Jarratt, Virginia plant where our liverwurst was made, but at all of our Boar’s Head Provisions meat production facilities.
Throughout this process, we worked closely with the USDA and state government regulatory agencies, and we thank them for their oversight. We have also partnered with the industry’s leading food safety experts to oversee this investigation. They have left no stone unturned at Jarratt. We can now start to share some of their findings with you and we are committed to sharing more as our work proceeds.
First and foremost, our investigation has identified the root cause of the contamination as a specific production process that only existed at the Jarratt facility and was used only for liverwurst. With this discovery, we have decided to permanently discontinue liverwurst.
In response to the inspection records and noncompliance reports at the Jarratt plant, we will not make excuses. In the spirit of complete transparency, we are sharing with you the July 31, 2024 USDA Notice of Suspension received by our Jarratt facility here.
Given the seriousness of the outbreak, and the fact that it originated at Jarratt, we have made the difficult decision to indefinitely close this location, which has not been operational since late July 2024. It pains us to impact the livelihoods of hundreds of hard-working employees. We do not take lightly our responsibility as one of the area’s largest employers. But, under these circumstances, we feel that a plant closure is the most prudent course. We will work to assist each of our employees in the transition process.
This is a dark moment in our company’s history, but we intend to use this as an opportunity to enhance food safety programs not just for our company, but for the entire industry.
To prevent future incidents, we are immediately implementing enhanced food safety and quality measures. These measures include:
We are pleased to announce the appointment of our founding council members: Dr. David Acheson, Dr. Mindy Brashears, Dr. Martin Wiedmann, and Frank Yiannas, MPH.
David Acheson, M.D., F.R.C.P., has a distinguished career in food safety and has served as the President and Chief Executive Officer of The Acheson Group since founding the global food safety consulting group in 2013. Previously he served as a Partner and Managing Director of Leavitt Partners, where he founded and managed the firm’s food safety services business. Prior to his industry roles, Dr. Acheson served at the U.S. Food and Drug Administration (FDA) for eight years, progressing from Chief Medical Officer of the Center for Food Safety and Applied Nutrition to Associate Commissioner for Foods. His expertise in international food safety standards and risk assessment is invaluable to the council.
Mindy Brashears, Ph.D., is a leading food safety expert and academic. Dr. Brashears was the former U.S. Department of Agriculture (USDA) Under Secretary for Food Safety and is currently a professor of Food Safety and Public Health and the Director of the International Center for Food Industry Excellence at Texas Tech University. She has made significant contributions to the field of food microbiology and public health with her research on foodborne pathogens, prevention, and food safety education that have made lasting impacts on the industry and will be instrumental in guiding our council’s efforts.
Martin Wiedmann, Dr. med. vet., Ph.D., is a renowned food microbiologist and academic, who is a Cornell University Gellert Family Professor in Food Safety and the co-director of the New York State Integrated Food Safety Center of Excellence. With training as both a veterinarian and food scientist, Dr. Wiedmann’s programs focus on a comprehensive and interdisciplinary farm-to-table approach to food safety and quality. He has conducted extensive research on foodborne pathogens and their prevention, with notable insights into emerging food safety threats and cutting-edge technologies that will contribute significantly to our council’s work.
Frank Yiannas, MPH, is the former Deputy Commissioner for Food Policy & Response at the U.S. Food and Drug Administration (FDA), Mr. Yiannas brings a wealth of experience in regulatory oversight and public health. His leadership in implementing the FDA’s Food Safety Modernization Act (FSMA) has significantly improved food safety standards across the nation. A renowned food safety expert, microbiologist, and author, Mr. Yiannas has also held food safety leadership roles at Walmart and Disney. He is a past president of the International Association for Food Protection and a past vice-chairman of the Global Food Safety Initiative, as well as an adjunct Professor in the Food Safety Program at Michigan State University. Mr. Yiannas’s vast experience in building effective food safety management systems through innovative ways and his founding work on food safety culture will be pivotal in shaping our food safety programs going forward.
We remain steadfast in our commitment to our customers and to the safety and quality of our products. You have our promise that we will work tirelessly to regain your trust and ensure that all Boar’s Head products consistently meet the high standards that you deserve and expect. We are determined to learn from this experience and emerge stronger.
Sincerely,
Boar’s Head
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Traditional smash cakes are flying the coop. In celebration of National Chicken Month in September, Pilgrim’s, one of America’s largest poultry producers, is bringing a savory twist to the popular first birthday tradition with the launch of Pilgrim’s Ultimate Nuggets Smash Cake Kit. This limited-edition kit is here to knock the boredom out of traditional smash cakes, helping parents celebrate their little “nugget’s” big day in an unexpected way.
More than ever, parents want to make their little nugget’s first birthday a smash, and what better way to celebrate the milestone than by giving them their first nibble of chicken nuggets, one of the top solid foods kiddos love. Complete with Pilgrim’s crunchy and juicy Ultimate Nuggets, creamy Idahoan mashed potatoes to be used as “frosting,” a fun birthday candle and festive accessories and décor, the Pilgrim’s Ultimate Nuggets Smash Cake Kit is perfect for celebrating your little one’s first birthday or to delight the nugget lover in your life at any age. The kit includes step-by-step assembly instructions to make set up a breeze so party guests can get straight to feasting.
“Pilgrim’s is shaking up the smash cake celebration just like we did the chicken nugget game, so only the unexpected will do,” said Chelsea Parker, senior director of brand marketing at Pilgrim’s US. “The Ultimate Nuggets Smash Cake Kit lets parents create a memorable and delicious moment worthy of the ultimate celebration.”
Pilgrim’s released their new line-up of nuggets this past June, bringing the excitement of quick service restaurant chicken to the grocery store. Pilgrim’s Ultimate Nuggets are reimagined to be the best tasting nugget in the frozen chicken aisle. Seriously flavorful, dangerously crispy and perfectly seasoned, these nuggets knock the boredom out of chicken to make snack time, dinner time and everything in between more delicious.
Pilgrim’s new line of chicken nuggets also includes Pilgrim’s Loaded Nuggets, available in Chicken Pot Pie and Cheesy Jalapeño flavors, and Pilgrim’s Mini Nuggets, available in Zesty Ranch, Buttery, and Original flavors.
Pilgrim’s is releasing 100 Ultimate Nuggets Smash Cake Kits that will be available for purchase for $7.99, the same price as a bag of Pilgrim’s nuggets. Parents and nugget fans can head to pilgrimsusa.com/smash-cake-kit to claim a kit while supplies last.
As a global food company with more than 62,000 team members, Pilgrim’s processes, prepares, packages, and delivers fresh, frozen, and value-added food products for customers in more than 100 countries. The company operates protein processing plants and prepared foods facilities in 14 states, Puerto Rico, Mexico, the U.K, the Republic of Ireland and continental Europe.
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