Tillamook CEO Criteser to Step Down; Booth Named to Succeed Him
Patrick Criteser
Tillamook County Creamery Association President & CEO Patrick Criteser will step down later this year. The TCCA Board of Directors has selected David Booth, TCCA’s current EVP of brand growth & commercialization, to succeed Criteser as president & CEO, with Criteser’s endorsement, and in alignment with the organization’s long-standing succession plan.
Criteser has led the farmer-owned cooperative since 2012. Under his leadership, the beloved regional heritage brand has been transformed into one of the largest, most respected and fastest-growing dairy companies in the country.
“Our vision of becoming a premium, multi-category, national dairy brand has been realized, and the cooperative is optimally positioned to thrive well into the future,” said Criteser. “I have accomplished what I hoped to achieve for the farmer-owners of this amazing cooperative, so I’ve decided that the time is right for this transition. Serving in this role has been the greatest honor of my professional career, and I am absolutely certain that our board has chosen the right person to succeed me in David.”
David Booth
TCCA Chair of the Board Shannon Lourenzo said, “We are so grateful for Patrick’s incredible leadership these past 12 years. Today, we are a $1.3 billion business, and one in four American households buy Tillamook cheese, ice cream and other dairy products. But we’re just getting started. David is a very talented leader and is someone who is well-equipped to continue the cooperative’s growth, which will further strengthen our farmer-owners, create more jobs and advancement opportunities for our employees, and enable us to continue to positively impact the communities where we live and work.”
Lourenzo said Criteser will remain CEO until later this year, while Booth immediately assumes the role of President. Working closely with the TCCA board and executive leadership team, they will implement a thoughtful transition plan to ensure business continuity and success. Upon Criteser’s departure, Booth will move into the role of President & CEO.
Booth joined TCCA in 2015, and has built top-performing sales, marketing, and category growth teams, forged crucial partnerships with retailers nationwide, and crafted Tillamook’s impressive growth strategy. He has wide experience across the company, including having served as interim CFO on two occasions. He has nearly 30 years of executive experience, including 18 years at ConAgra Foods.
“This is an incredible opportunity to work with our farmer-owners who have built this company with a long-term outlook and a commitment to growing the right way,” said Booth. “We have extremely talented and committed employees in every function and location. Our strong culture and organizational momentum are here to stay, and they will enable us to reach even greater heights in the future.”
Founded in 1909 as a farmer-owned cooperative, Tillamook County Creamery Association is a Certified B Corporation and prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products possible. Guided by the belief that everyone deserves real food that makes them feel good every day, Tillamook’s internationally recognized, award-winning cheese, as well as exceptional ice cream, butter, cream cheese spreads, yogurt, sour cream, and frozen meals, are made with unwavering values that never sacrifice or compromise quality for profit. TCCA is owned by a group of farming families, primarily based in Tillamook County.
TCCA operates production facilities in Tillamook and Boardman, Ore., and employs more than 1,100. The Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state, attracting more than one million visitors each year. For more information on TCCA and Tillamook, visit Tillamook.com.
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Point Reyes Farmstead Cheese Company Tops Blue Veined Cheeses
The week brought back the biennial World Championship Cheese Contest, held in Madison, Wis. Bay Blue from Point Reyes Farmstead Cheese Company won its category, blue veined cheeses with exterior molding, with a top score of 99.55.
A total of 25 countries and 32 U.S. states were represented in the 2024 contest. With an impressive 84 Best of Class finishes, American cheesemakers earned the highest number of gold medals.
This year, 3,302 entries from around the world competed across 142 categories. From March 5-7, a team of 53 internationally renowned dairy experts from 19 nations evaluated cheese, butter and yogurt through visual inspection and sensory evaluation.
“We are thrilled with Bay Blue’s first place award at the World Competition,” said Kuba Hemmerling, VP of operations at Point Reyes Farmstead. “Bay Blue
has long been a favorite of cheese lovers –to still be receiving accolades from this esteemed group of critical judges is just awesome.”
Connie Concon, national sales director said, “Our customers have known for years what a special cheese Bay Blue is, enjoying its beautiful natural rind and fudgy texture along with its delicately balanced flavor of savory and sweet. This cheese deserves every award it receives!”
The World Championship Cheese Contest, initiated in 1957, is the largest technical cheese, butter and yogurt competition in the world. For more information, including complete results for all entry classes, visit WorldChampionCheese.org.
In 1959, Bob and Dean Giacomini established their dairy farm just north of Point Reyes Station in Marin County, Calif. In 2000, together with their daughters, the family began making hand-crafted cheese on the farm with milk from their own herd of Holsteins.
In 2010, now WBENC certified Women-Owned by sisters Diana, Lynn and Jill, they opened The Fork, a culinary and educational center offering farm-to-table educational experiences for both consumers and the trade. In 2018, the company expanded to Petaluma, with the opening of a second creamery, warehouse and distribution center.
The Point Reyes product line consisting of Toma, TomaTruffle, TomaProvence, TomaRashi, Bay Blue, Gouda, Quinta and Original Blue, is available nationally at independent cheese shops and specialty grocers, at the Fork, Bay Area farmers’ markets and online at www.pointreyescheese.com.
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Dairy Margin Coverage Enrollment to Begin
Dairy producers will be able to enroll for 2024 Dairy Margin Coverage, an important safety net program offered through the U.S. Department of Agriculture that provides producers with price support to help offset milk and feed price differences. This year’s DMC signup begins Feb. 28 and ends April 29. For those who sign up for 2024 DMC coverage, payments may begin as soon as March 4 for any payments that triggered in January.
USDA’s Farm Service Agency has revised the regulations for DMC to allow eligible dairy operations to make a one-time adjustment to established production history. This adjustment will be accomplished by combining previously established supplemental production history with DMC production history for those dairy operations that participated in Supplemental Dairy Margin Coverage during a prior coverage year. DMC has also been authorized through calendar year 2024. Congress passed a 2018 Farm Bill extension requiring these regulatory changes to the program.
“FSA is announcing the sign up for 2024 Dairy Margin Coverage. We encourage producers to enroll in this important safety net program. In reviewing 2023 margins and the more than $1.2 billion in Dairy Margin Coverage payments issued to producers, Dairy Margin Coverage is proven to be a program to reduce risk for our dairy producers,” said FSA Administrator Zach Ducheneaux. “If 2023 taught us anything, it’s that we honestly have no idea what will happen in the market in any given year. Producers who took advantage of this affordable risk management tool for the 2023 program year, were able to mitigate some financial impacts on their operations. At $0.15 per hundredweight for $9.50 coverage, risk protection through Dairy Margin Coverage is a relatively inexpensive investment in a true sense of security and peace of mind.”
DMC is a voluntary risk management program that offers protection to dairy producers when the difference between the all-milk price and the average feed price (the margin) falls below a certain dollar amount selected by the producer. In 2023, Dairy Margin Coverage payments triggered in 11 months including two months, June and July, where the margin fell below the catastrophic level of $4 per hundredweight, a first for Dairy Margin Coverage or its predecessor Margin Protection Program.
2024 DMC Coverage and Premium Fees
FSA has revised DMC regulations to extend coverage for calendar year 2024, which is retroactive to Jan. 1, 2024, and to provide an adjustment to the production history for dairy operations with less than 5 million pounds of production. In previous years, smaller dairy operations could establish a supplemental production history and receive Supplemental Dairy Margin Coverage. For 2024, dairy producers can establish one adjusted base production history through DMC for each participating dairy operation to better reflect the operation’s current production.
For 2024 DMC enrollment, dairy operations that established supplemental production history through Supplemental Dairy Margin Coverage for coverage years 2021 through 2023, will combine the supplemental production history with established production history for one adjusted base production history.
For dairy operations enrolled in 2023 DMC under a multi-year lock-in contract, lock-in eligibility will be extended until Dec. 31, 2024. In addition, dairy operations enrolled in multi-year lock-in contracts are eligible for the discounted DMC premium rate during the 2024 coverage year. To confirm 2024 DMC lock-in coverage or opt out in favor of an annual contract for 2024, dairy operations having lock-in contracts must enroll during the 2024 DMC enrollment period.
DMC offers different levels of coverage, even an option that is free to producers, minus a $100 administrative fee. The administrative fee is waived for dairy producers who are considered limited resource, beginning, socially disadvantaged or a military veteran. To determine the appropriate level of DMC coverage for a specific dairy operation, producers can use the online dairy decision tool.
DMC Payments
DMC payments are calculated using updated feed and premium hay costs, making the program more reflective of actual dairy producer expenses. These updated feed calculations use 100 percent premium alfalfa hay.
More Information
USDA also offers other risk management tools for dairy producers, including the Dairy Revenue Protection plan that protects against a decline in milk revenue (yield and price) and the Livestock Gross Margin plan, which provides protection against the loss of the market value of milk minus the feed costs. Both DRP and LGM livestock insurance policies are offered through the Risk Management Agency. Producers should contact their local crop insurance agent for more information.
For more information on DMC, visit the DMC webpage or contact a local USDA Service Center.
