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Unique Ghee-Flavored Organic Popcorn to Launch

Gourmet ghee brand Fourth & Heart, has partnered with snack company LesserEvil to craft the first-to-market ghee popcorn snack. The new product Oh My Ghee, is a delicious organic, butter flavored popcorn that will showcase Fourth & Heart’s premium grass fed ghee for sensational flavor.

Light, crunchy, buttery, popcorn is the epitome of the perfect nosh. Many varieties are drenched in salt and artificial butters that are loaded with chemicals, transforming this otherwise delicious treat into a diet disaster. However, the new Oh My Ghee popcorn snack by LesserEvil is a tasty and healthy option.  Oh My Ghee brings together a pure and simple ingredient line-up of organic popcorn, Himalayan pink salt and savory Fourth & Heart original recipe ghee to boost the flavor factor and pump up the nutritional profile. Fourth & Heart sources its exceptional ghee from grass fed, pasture-raised cows in New Zealand, making it a nutritional powerhouse. Loaded with vitamin A, D, E, K and butyric acid, Fourth & Heart’s ghee turns the popcorn morsels into a nourishing snack. LesserEvil takes care in heating the ghee at a low temperature while applying it to the popcorn, ensuring consumers receive the full health benefits of ghee. Oh My Ghee popcorn is a great source of fiber as well as kosher, USDA Organic and Non GMO Project certified. Oh My Ghee is the latest addition to LesserEvil’s popular Buddah Bowl line.

“We are ecstatic to collaborate with LesserEvil as their ghee of choice for the launch of Oh My Ghee popcorn,” said Fourth & Heart Founder and CEO Raquel Gunsagar. “Fourth & Heart’s ethos and dedication to bringing only the highest quality food goods to consumers, perfectly align with those of LesserEvil. It brings us great joy to see our ghee help reinvent the classic popcorn snack as brought to life by Oh My Ghee.”
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“We are committed to quality and innovation,” says Charles Coristine, CEO of LesserEvil Healthy Brands. “We searched out the best ghee on the planet and found a new friend and partner in Fourth & Heart right here in the United States. They are another family owned company with a commitment to amazing products.”

Oh My Ghee Popcorn will be available in all Wegmans locations as of February 1, 2017. Each 5.0-ounce bag will retail for $3.99. Oh My Ghee will launch nationwide through UNFI and other select distributors in March 2017.  For more information on Fourth & Heart or LesserEvil, visit their websites  at fourthandheart.com and lesserevil.com.

Le Roule Spreadable Cheese Launches with 3 Flavors

Recognizable by its distinct swirl, Le Roulé is a fresh spreadable cheese that is sprinkled with either savory or sweet ingredients, and then hand-rolled to form a log before being sliced, revealing its ingredients in the form of its unmistakable spiral. The line-up of flavors for this new product includes: Garlic & Herb, Savory & Sweet Peppers, and Cranberry.

Le Roulé, which means ‘roll’ in French, is handcrafted in France’s northeast mountain region of Les Vosges, in the village of Neufchâteau. Made from locally sourced fresh cow’s milk, this specialty cheese is creamy and smooth, with a remarkably clean, fresh taste.

Unlike other spreadable cheeses, which are mass-produced, Le Roulé continues to be made just the way it was from the beginning, almost 40 years ago, with fresh curd spread atop a layer of spicy, tart or sweet ingredients, then rolled to form a log, sliced and individually hand-packaged.

  • Garlic & Herb: The fresh taste of herbs and mild garlic flavor are beautifully balanced by the refreshing taste of the cheese. A standout on any cheese platter, this flavor can also be used to enhance recipes such as pasta, soup, or atop a bagel with smoked salmon. The pillar of the Le Roulé line, Garlic & Herb is available in a 5.3-ounce package.
  • Savory & Sweet Peppers: The mild taste of red peppers is harmoniously combined with green peppers as well as spices and herbs such as chili pepper, paprika, cumin, and coriander, making for a complex yet perfect balance of flavors. Le Roulé Savory & Sweet Peppers is available in a 4.4-ounce package.
  • Cranberry: The characteristically tart yet sweet cranberry blends naturally with the fresh taste of the luscious cheese. The creamy texture makes this cheese ideal for spreading on a cracker or even on a bagel for an indulgent breakfast or snack. Le Roulé Cranberry is available in a 4.4-ounce package.

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Le Roulé will be exhibiting at the Winter Fancy Food Show.

Parmareggio Signs with Norseland

Parmareggio®, the maker of the Parmissimo® brand of Parmigiano Reggiano cheese and a co-operative of manufacturers and dairies, together with Norseland, Inc., the exclusive importer of Jarlsberg® cheese, have announced that the two companies have entered a partnership, effective January 2017.

This new alliance is expected to accelerate sales growth of Parmissimo and strengthen both companies’ brand positions in the U.S. market.

“This partnership complements our premium brand portfolio,” says John J. Sullivan, CEO & President of Norseland, Inc. “Parmissimo represents a company with strong values, deep routed in tradition and quality.”
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“Norseland has a dominant position in America in the specialty cheese market,” says Ivano Chezzi, President of Parmareggio. “Parmareggio, the main producer of Parmigiano Reggiano in the world, is proud to be alongside Norseland who, just like us, believes in the values of cooperation to enhance the Parmissimo brand of Parmigiano Reggiano cheese in the US market.”