Chobani Shelf-Stable, Low-Fat Super Milk to Help Communities
Chobani, LLC, a next generation food and beverage company originally known for its high-quality Greek yogurt, launched its first shelf-stable low-fat dairy milk, Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns.
“We know food is essential, but it becomes an even greater need during natural disasters. What we did at Chobani was make a solution that could be deployed when and where it’s needed. We call it Super Milk – high protein, high fiber, nutritious milk that is wholesome and shelf stable,” said Hamdi Ulukaya, Founder and CEO of Chobani. “It’s been a true gift for our entire team to bring this to life. We are humbled and honored to help those in need during hard times.”
Developed to help the American Red Cross and Chobani’s local food bank and pantry partners, Chobani Super Milk addresses a critical need by providing access to nutrient-dense, high-protein, low-fat dairy to those who need it most. On average, the American Red Cross responds to approximately 65,000 disasters annually across the United States. At the same time, there are already 44 million Americans facing food insecurity. Chobani will produce an average of 145,000 pounds of Chobani Super Milk monthly to be deployed by the American Red Cross nationally in areas facing natural disasters and to local partners in central New York and southern Idaho communities.
Ulukaya continued, “We are spreading Super Milk across the country through amazing partnerships with the American Red Cross and local foodbanks and pantries in southern Idaho and central New York. We are so proud to work with these inspiring organizations who are focused on delivering food to more people. We could not make this impact without the power of these partnerships, and it is an honor to work together.”
“I’m inspired by forward-thinking Annual Disaster Giving Program members like Chobani that make it possible for us to support those in need at a moment’s notice,” said Cliff Holtz, president and CEO of the American Red Cross. “Last week, Chobani sent a truckload of Super Milk to New Mexico in just a few days, helping power our relief efforts for those impacted by the wildfires. We’re grateful for their generosity and partnership as families continue to rely on the Red Cross for vital comfort and care in the wake of more frequent and intense disasters.”
Like all Chobani products, Chobani Super Milk is made with high-quality, wholesome ingredients. With a 9-month shelf life and no need for refrigeration until opened, the 32 fl oz package provides 4 servings per container and offers 13g of protein – 50% more protein than traditional milk – 7g prebiotic fiber for digestive health, 9g of sugar – 25% less sugar than traditional milk and no sugar added – 400mg of calcium – 25% more calcium than traditional milk, and is fortified with Vitamins A & D.*
Super Milk was created after Chobani recognized the need for nutritious, high-quality dairy products during disaster relief efforts that do not require refrigeration. The shelf-stable nature of Super Milk also addresses the logistic and supply chain challenges often associated with providing dairy to food banks and pantries. A portion of Chobani Super Milk will be donated to food banks and pantries in Chobani’s hometowns providing a nutrient dense protein rich product to people facing food insecurity in its own backyard, where 12% of people in Idaho’s Twin Falls County and over 12% and 13% of people in New Yorks Otsego and Chenango County’s experience food insecurity. Chobani, a leading advocate for fighting hunger and increasing food access, has donated over 6.4 million pounds of food across the U.S. since 2022.
Since its founding, Chobani has believed that business can be a force for good and so does its partners. With support from Tetra Pak, Dairy Farmers of America (DFA), and IFF for ingredients and packaging, Chobani was able to bring Super Milk to life and share its commitment to not only provide good food for all but help those in times of need.
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Graeter’s Fruit Fest Celebrates National Ice Cream Month
Graeter’s Ice Cream, a family-owned craft French Pot ice cream company, will celebrate National Ice Cream Month again this year with a calendar of events befitting 154 years of i ce cream expertise. The company begins the summer ice cream season with the continuation of Fruit Fest, a seasonal take on fruity ice cream flavors offered through its Bonus Flavor program in scoop shops. Graeter’s Fruit Fest invites ice cream lovers to cool off with flavor and a fun fruity lineup.
To celebrate National Ice Cream Day on July 21, Graeter’s Ice Cream will roll out a week-long promotion, starting July 15 through July 21, inviting Sweet Rewards Loyalty Program Members to celebrate in all scoop shops, with a $1.54 cone. Additionally, Graeter’s Ice Cream will once again hold its annual Coloring Contest with automatic eligibility for a free scoop upon entry. To learn more about these family-favorite events, visit your local scoop shop or graeters.com.
Graeter’s plans to further celebrate National Ice Cream Month with Graeter’s Fruit Fest, the continued unveiling of its Summer Bonus Flavors, including a selection of fruity ice creams, available for a limited time in scoop shops. These flavors are also available for nationwide delivery to friends and family at graeters.com. Each flavor, revealed every three weeks throughout the summer, offers ice cream fans the allure of innovative and refreshing tastes, all crafted with the quality and care that Graeter’s is known for. These flavors join Graeter’s traditional seasonal favorites, including Peach in July and Key Lime Pie in August.
“There’s no better time to celebrate America’s favorite sweet treat than during the sweltering summer months,” shares Chip Graeter, fourth-generation owner of Graeter’s Ice Cream. “We love celebrating National Ice Cream Month each year and look forward to welcoming our guests in our stores for our seasonal flavors and special offers.”
Stay tuned for fun National Ice Cream Month happenings with Graeter’s Ice Cream by following along on social media @Graeters and visiting a local Scoop Shop.
Graeter’s Ice Cream, celebrating its 154th anniversary, produces craft ice cream using French Pots, a small batch, artisanal method of production dating back over a century. The company has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Tasted among 13 national brands, Graeter’s was voted the #1 Vanilla Ice Cream by MyRecipes.com in 2019. Famous for their signature chocolate chips, the Cincinnati-based company remains family-owned and operated and continues to handcraft ice cream 2 1⁄2 gallons at a time. Today, Graeter’s currently has 56 retail stores and ships over 300,000 pints annually for online mail-order sales and corporate gifting. Graeter’s can also be found in more than 3,000 grocery stores in 46 states. Visit www.graeters.com for more information.
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Parmigiana Reggiano USA to Promote Famed Italian Cheese
Building on last year’s announcement at Summer Fancy Foods that the Parmigiano Reggiano Consortium was focusing on promoting the distinctive qualities of its cheese rather than contrast the differences between the artisan cheese created 1,000 years ago and what is called “parmesan,” the consortium announced this week that it has formed an American corporation to further its mission.
Parmigiano Regiggiano USA has launched along with its own website, the consortium announced at media dinner hosted by its president, Nicola Bertinelli. The evening featured a menu with each course including Parmigiano Reggiano and created by brand ambassador Chef Michele Casadei Massari of Lucciola on New York City’s Upper West Side.
Bertinelli said up until last year, members of the consortium brought two suitcases to the Fancy Food Show – one filled with clothes and the other empty. Members would fill their empty suitcase with hundreds of samples of cheese proclaiming to be Parmigiano Reggiano, with half of them found to be incorrectly using the storied cheese name.
But the empty suitcases have been staying home, thanks to the consortium’s new strategy and the creation of its U.S. company.
“We want to build relationships with the distributors and point of sales,” Bertinelli said through an interpreter. “Because we believe (the mislabeled cheeses) were done in a good faith error. Nobody tried to trick anyone.”
The United States is an important market for Parmigiano Reggiano, Bertinelli said. With 47 percent of Parmigiano Reggiano exported from Italy, the United States accounts for 25 percent of the exports. Bertinelli said the consortium, which is celebrating its 90th anniversary, is aiming to have 10 percent of sales growth in the United States sales this year.
There is some talk about imposing tariffs on Parmigiano Reggiano, he said, but this kind of protectionism won’t help the U.S. dairy industry. Unlike the example of tariffs imposed on Chinese electric vehicles that protect the U.S. auto industry, Parmigiano Reggiano accounts for only 5 percent of the market.
“Nobody should be afraid of a country importing 5 percent of a market,” Bertinelli said.
Parmigiano Regiggiano USA also will be working with the U.S. dairy industry to promote the idea of protected designation of origin, which the consortium believes will help to introduce Europeans to distinctly American cheeses from such areas as Vermont and Massachusetts. It also will strive to even the playing field in imports, he said. While imports from Europe to the United States draw fees from $1.50 to $2, imports from the United States to Europe cost $4.
Parmigiano Regiggiano USA is in the process of formulating ways to work with distributors and point of sales to achieve its goals.
“We hope this sparks curiosity,” Bertinelli said.
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