Parmigiano Reggiano Serves Fun at Miami Open
Parmigiano Reggiano, one of the globe’s most beloved Italian imports, will serve as a first-time, official sponsor of the Miami Open presented by Itaú. Attendees at the annual tennis tournament, which kicks off on March 16 and concludes March 30, can indulge in the Italian cheese courtside and interact with the brand via a series of activations.
“We are delighted to partner with the Miami Open, one of the world’s most prestigious tennis tournaments. Both Parmigiano Reggiano and the Open share the same values of excellence, passion, and well-being,” says Parmigiano Reggiano Chief Marketing Officer Carmine Forbuso. “The U.S. is Parmigiano Reggiano’s largest export market, with an export share of 22 percent – amounting to more than 16,000 tons exported in 2024 – with a daily growing demand from consumers who appreciate high-quality, authentic products.
“We believe the Miami Open is an ideal platform to tell our story and showcase what makes Parmigiano Reggiano unique. We see this as more than a sponsorship, but rather a way to truly connect with both longtime and uninitiated American consumers.”
As the exclusive cheese sponsor at this year’s Miami Open, the brand aims to enhance the fan experience by widely showcasing the DOP product in suite menu packages and concessions – offering both traditional dishes and novel creations such as Parmigiano Reggiano Popsicles. Entire cheese wheels, engraved with the Miami Open logo, will also be on display throughout the tournament, most notably in the Player’s Club.
In addition, the brand will present an array of opportunities for spectators to engage with the brand during the two-week tournament. March 21 will mark Parmigiano Reggiano Day at the stadium, during which celebrity chef David Rocco will put fans to the test with a Parmigiano Reggiano Pronunciation Challenge, quizzing them on the correct pronunciation of the notoriously tricky name of the cheese. Winners will receive Parmigiano Reggiano and additional merchandise.
The lighthearted campaign hopes to bolster the identity of genuine Parmigiano Reggiano, often confused with Italian-sounding hard cheeses and imitators. The activation will also host a crowd-pleasing wheel cracking.
The sponsorship will include social and digital integrations across the tournament, specifically videoboard promotions; visible signage broadcast integration of the Tennis Channel; and dedicated creative within media platforms, social media and in the stadium. The brand will also host media guests, trade partners and retailers throughout tournament sessions.
The Miami Open presented by Itaú attracts nearly 400,000 fans annually to Hard Rock Stadium in Miami Gardens. Founded in 1985, the 15-day event is a 1000-level tournament on both the men’s ATP and women’s WTA tours.
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Lakeview Farms, noosa Holdings Form New Company, Novus Foods
Lakeview Farms, a portfolio company of CapVest Partners LLP has announced the successful completion of its merger with noosa Holdings, Inc. The combined businesses will operate as a new company, Novus Foods, a name that reflects the company’s vision to become the leading consumer packaged goods company for the refrigerated perimeter of the grocery store.
The merger, first announced on Nov. 12, was finalized following the receipt of all necessary regulatory approvals and customary closing conditions. noosa yoghurt will operate as a stand-alone division of Novus Foods.
“We are thrilled to join the noosa yoghurt business with Lakeview Farms as we create Novus Foods,” said Tom Davis, CEO of Lakeview Farms. “This represents a huge opportunity for both businesses to leverage their strengths and innovate within the growing yogurt category and beyond. Novus Foods will embody the companies’ combined expertise and passion for delivering high-quality, innovative fresh foods to consumers.”
Novus Foods is well-positioned to drive category growth and retail success. The company’s products are available at major retailers including Walmart, Kroger, Albertson’s, Publix and more. The rebrand to Novus Foods will be completed in the second half of 2025.
noosa is known for its premium whole-milk, Australian-style, high-quality yoghurt products, celebrated for their rich, creamy texture and unique flavors. The merger includes noosa’s outstanding portfolio of products, a talented team with deep yogurt expertise, and a state-of-the-art production facility in Bellvue, Colorado. Approximately 240 current noosa team members have joined Novus Foods as a result of the merger.
“We are excited to join Lakeview Farms, a company that shares our deep commitment to quality and a passion for the refrigerated snacking space,” said Paula Benedetto, noosa SVP / General Manager. “Together as Novus Foods, we have a stronger platform to continue growing and delivering exceptional products to our customers and consumers.”
Citi, Truist, and TD Securities served as joint lead arrangers in the financing for the merger. Citi acted as lead financial advisor to Lakeview Farms, with Truist and TD Securities also advising the company. The terms of the merger were not disclosed.
Novus Foods brings together Lakeview Farms and noosa Holdings, Inc. under a single, bold identity, aiming to become the leading consumer packaged goods company for the refrigerated perimeter of the grocery store. Novus Foods is committed to delivering high-quality, innovative fresh foods that delight consumers. The company leverages noosa’s expertise in premium whole-milk, Australian-style yoghurt alongside Lakeview Farms’ diverse portfolio of refrigerated desserts, dips, salsa, hummus and specialty products. The combined product offerings include popular brands such as Fresh Cravings, La Mexicana, Señor Rico and Salads of the Sea.
noosa yoghurt is the maker of delicious, smooth, and creamy yoghurt – made with the finest ingredients, such as whole milk, real fruit, and wildflower honey. noosa’s full product line includes yoghurts in a variety of flavors and sizes. All of noosa’s full-on tasty yoghurts begin with the freshest whole milk. For more information, please visit www.noosayoghurt.com or follow on Instagram @noosayoghurt and Facebook @noosayoghurt.
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Crave Brothers Family Shares Holiday Recipes
Cheese Curd Cloud Bites
With the holiday season around the corner, Crave Brothers Farmstead Cheese is sharing some time-tested family favorite recipes from the farm to add to your holiday spread. These easy and delicious recipes were handpicked by various generations of the Crave family and each feature one or more of their award-winning cheeses.
Holiday meals offer a chance to enjoy friends and family and celebrate long-standing traditions. Crave Brothers Farmstead Cheese combines both with their family-owned dairy farm that has a tradition of using farm fresh milk to make cheeses such as fresh mozzarella and mascarpone.
Enjoy some of these farm-to-table favorites of the Crave Family:
- Patrick – Cheese Curd Cloud Bites: This classic makes a great holiday appetizer and a gluten-free option for people with dietary restrictions.
- Debbie – Shakshouka: An international recipe that has become a family favorite holiday breakfast or brunch with a fresh twist using Crave Brothers Marinated Fresh Mozzarella.
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Pumpkin Mascarpone Mini-Trifles
Roseanne – Pumpkin Mascarpone Mini-Trifles: A dessert originally developed for a youth 4-H project that has stood the test of time in the family recipe book.
- Mark & Tina – Creamy peanut Toffee Torte: A sweet treat using Crave Mascarpone showing that cheese belongs in every course of the meal.
- Beth – Butternut Squash Risotto: Rich and creamy with the perfect flavor profile for fall.
If you’re looking for the perfect gift idea for the cheese lover on your list, Crave Brothers’ offer a variety of gift boxes including a Chocolate Mascarpone Pie Kit, a Mascarpone Caramel Sauce with Candied Pecans gift box and a Crave Cheese Sampler Box. Shipping is available within the United States and gift boxes can be purchased on the Crave Brothers’ website – www.cravecheese.com.
The Crave family farms 2,500 acres of productive land in south-central Wisconsin, growing soybeans, corn and alfalfa to use as nutritious feed for their Holstein cows. From the biodigester to water recovery and recycling, sustainability is top-of-mind on the farm and cheese factory. The Crave Brothers Farm LLC and Crave Brothers Farmstead Cheese LLC utilizes sustainable practices in their everyday operations. Crave Brothers Farmstead Cheese produces Fresh Mozzarella, Mascarpone, Oaxaca, Farmer’s Rope String Cheese and Fresh Cheddar Cheese Curds.
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