Béquet Confections Hires Jeff Grossman as Chief Revenue Officer
Béquet Confections has chosen confectionery industry veteran Jeff Grossman to join the executive team as chief revenue officer on Aug. 1. Grossman has more than 30 years of progressive management experience in the industry, working with leading brands such as YumEarth and Ford Gum and expanding distribution within a variety of channels including club, grocery, specialty, mass, drug, convenience, value, and online. He was inducted into the NCSA Candy Hall of Fame in 2022.
The nation’s premier gourmet caramel company, Béquet Confections is known for its exceptional quality. The company sources the purest ingredients available, without added preservatives, artificial colors or artificial flavors to create the most exquisite, indulgent caramel.
“Consumers are looking for clean foods and confections, made with superior ingredients that are free from artificial components,” says Grossman. “Béquet Caramel is not only clean, it tastes incredible. I’m honored to work with this stellar team to promote the premium Béquet brand.”
Reporting to the co-presidents of Béquet, Grossman will lead the development and execution of strategic revenue generation. His primary goals are to drive revenue growth and expand market share across all business units. As CRO, Grossman will lead the product development and commercialization teams, as well as cultivate partnerships with key clients and evaluate potential business opportunities.
Prior to his new CRO role, Grossman served as chief growth officer at YumEarth, where he led sales and brand development for the organic confection brand. His background includes sales and management positions at Ford Gum and Machine Co., New Era Brands, Imaginings 3 (Flix Candy), and Ragolds.
Grossman is well respected and active in the industry, having served the National Confectioners Association on committees for the Sweets & Snacks Expo and NCA Trade Relations.
Béquet Confections is the nation’s premier gourmet caramel company, honored with 12 prestigious national awards recognizing its uncompromising commitment to quality. Based in Bozeman, Mt., Béquet Confections launched in 2001 by Robin Béquet at the encouragement of friends and family who couldn’t get enough of her gourmet caramel. In 2019, Béquet Confections joined the Life is Sweet family of brands.
Today, Béquet Gourmet Caramel is found in leading grocery and club stores, online and in thousands of specialty and gourmet shops across the country. For more information, visit www.BequetConfections.com.
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Ore-Ida, GoodPop Team to Create Fudge n’ Vanilla French Fry Pop
There’s nothing quite as mouthwatering as dipping a salty and crispy French fry into a cold and creamy milkshake. In fact, when surveyed, it is one of America’s most popular food combinations.1 Inspired by this delicious behavior, the Ore-Ida and GoodPop brands launch the Fudge n’ Vanilla French Fry Pop, a first-of-its-kind frozen treat that offers the iconic sweet and salty combination fans are craving. The limited-edition offering is available nationwide.
The crave-worthy Fudge n’ Vanilla French Fry Pop wraps a vanilla oatmilk frozen base in a rich, chocolate fudge shell rolled in real, crispy potato bits. The collaboration creates an all-in-one, mess-free offering that is sure to delight French fry and ice cream lovers across the country.
“For over 70 years, Ore-Ida has offered Americans delicious and crispy French fries in the comfort of their homes,” says Jackie Britva, senior hrand manager for Ore-Ida at The Kraft Heinz Company. “Nothing says summer quite like the sweet and salty combo of a fry dipped in a milkshake, but fans often have to go to a restaurant to enjoy the summertime staple. In partnership with GoodPop, we put a unique and convenient spin on the American classic, bringing it to home freezers everywhere. Put simply, we dipped it, so our fans don’t have to.”
“At GoodPop, we love creating cleaned-up versions of classic treats. With this seasonal collaboration, we hope to rekindle that child-like joy of summer, with a decidedly modern twist,” says Daniel Goetz, CEO and Founder of GoodPop. “As always, GoodPop’s goal is to elevate expectations for nostalgic favorites, so these Fudge n’ Vanilla French Fry Pops are dairy and gluten free, fit for all families to enjoy.”
Take a dip into the extraordinary with this one-of-a-kind treat, which is only available while supplies last. The Ore-Ida x GoodPop Fudge n’ Vanilla French Fry Pops will be available for nationwide shipping at https://goodpop.com/buy-online/fudge-n-vanilla-french-fry-pops/ for $9.99 per pack of four pops.
For more information, follow @Oreida and @GoodPop on Instagram and @oreidapotatoes and @GoodPop on TikTok.
The Kraft Heinz Company is inspired by Purpose, Let’s Make Life Delicious. With 2023 net sales of approximately $27 billion, it is committed to growing our iconic and emerging food and beverage brands on a global scale. It leverages its scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As a global citizen, it is dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
Since 2009, GoodPop has been on a mission to clean up the classic treats consumers are nostalgic for by offering better-for-you frozen pops and bubbly beverages made of real ingredients with less sugar and nothing artificial. Its delicious and wholesome products are genuinely good, inside and out. From the high-quality ingredients it ethically sources to take care of partners and planet, it exists to give back to our communities one treat—and good deed—at a time. GoodPop products come in 20+ delicious flavors and are available nationwide at Whole Foods, Sprouts, Publix, Walmart, Kroger, Costco and more.
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Claussen Pickle Cupcakes Launch for Limited Time Only
Claussen, the 150-year-old brand known for its signature refrigerated pickles that pack a superior cold crunch, is teaming up with New York-based bite-size dessert company, Baked by Melissa, to create a first-of-its-kind pickle cupcake. To celebrate National Pickle Month, the dill-ightful dessert will be available for pickle enthusiasts nationwide, while supplies last.
Over the past year, pickle products continue to trend with 73 percent of Americans reporting that they enjoy the taste of pickles. To give the fans what they wanted, Claussen entered the beverage space for the first time last year, launching a sparkling wine cocktail, and this summer, it’s all about desserts.
“We’re excited to keep our pickle momentum going this summer with our first-ever dessert,” said Caroline Sheehey, Brand Manager for Claussen Pickles. “Pickle is such a universal flavor, so we are constantly working to find new and unique ways to bring Claussen’s signature taste to many different beloved occasions. These cupcakes will be the perfect unexpected twist for pickle fanatics everywhere.”
Combining Baked by Melissa’s famous handcrafted bite-size cupcakes and Claussen Pickles’ tangy flavor, the Baked by Melissa x Claussen Pickle Cupcakes feature a delicious pickle-infused cake topped with pickle buttercream icing and red and white celebratory sprinkles. These bite-sized delights combine beloved Claussen pickles with Baked by Melissa’s classic vanilla cake and icing. The result is a bright, balanced sweet-salty-sour pickle treat, perfect for your summer parties.
“Anyone who’s seen @BakedByMelissa on TikTok knows I am a pickle lover, whether I’m making pickles at home or adding pickles to my favorite dishes, so it only made sense to bring the Claussen’s iconic flavor to Baked by Melissa cupcakes next, for an unexpected tangy treat,” said Melissa Ben-Ishay, Co-Founder & CEO of Baked by Melissa. “The addition of pickle gives the cupcake a zippy sweet-salty-sour kick, making it a truly unique ingredient for a bite-size cupcake.”
The Baked by Melissa x Claussen Pickle Cupcake is available in packs of 6 or 25 while supplies last. The 6-pack is available exclusively at all Baked by Melissa store locations for $10.25 while the 25-pack is exclusive to BakedbyMelissa.com for $37.00 for nationwide shipping. For more information, visit @claussenpicklesofficial on Instagram or BakedbyMelissa.com.
Founded by Melissa Ben-Ishay in 2008, Baked by MelissaBaked by Melissa is the New York-based dessert company specializing in handcrafted bite-size cupcakes and treats in a variety of flavors, all developed by Melissa herself. Today, Baked by Melissa has 13 retail locations in the New York area and an online store offering nationwide shipping. With its highly acclaimed assortment of flavors, gift boxes for every occasion and custom shipping packaging to ensure treats arrive safe and fresh, Baked by Melissa has become a go-to brand to celebrate all of life’s moments across the U.S. Find current flavors and more at bakedbymelissa.com.
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