Bauli Expands Into US With Holiday Kiosk at Eataly Flatiron
Bauli, the Italian bakery brand known for its iconic Christmas products, announced its expansion into the United States with a takeover of the Kiosk at Eataly Flatiron, located at the intersection of 5th Avenue and Broadway across from Madison Square Park. This new kiosk, open through the end of December, will offer a delightful array of Bauli’s traditional holiday treats, bringing the authentic taste of Italian Christmas to American consumers through a distinctive shopping experience.
Bauli’s beloved holiday products, including the classic Panettone and Pandoro, will be available for purchase at the kiosk. These products will be sold throughout the holiday season, providing a unique opportunity for New Yorkers and visitors to experience the rich flavors and traditions of Italy.
“We are incredibly excited to bring Bauli’s cherished holiday products to the United States for the very first time,” said Stanislao Marrazzo, Bauli Group’s chief commercial officer international. “The Bauli Kiosk at Eataly Flatiron will allow us the opportunity to share our authentic holiday treats with a new audience. We look forward to delighting American consumers with our high-quality, traditional holiday treats and having the opportunity to create new festive memories for families and friends.”
Bauli’s Pandoro, a sweet bread from Verona, is the flagship product of the Bauli Group. This star-shaped cake is known for its delicate texture and has become a staple of Italian Christmas celebrations. Panettone, another cherished holiday dessert, is recognized for its distinctive shape and iconic ramekin. This sweet bread is traditionally filled with raisins and candied fruit, but Bauli also offers delightful variations with creams and fillings of different flavors, such as pistachio and limoncello.
In addition to the traditional Panettone and Pandoro, the Bauli Kiosk at Eataly Flatiron will feature a variety of other products, including:
- Pandoro Al Cioccolato: Traditional star-shaped Christmas cake with chocolate.
- Panettone di Verona: Filled with raisins, a sweet, crunchy glaze, and whole almonds.
- Panettone al Pistacchio: Pistachio cream covered with dark chocolate and caramelized pistachio granules.
- Panettone al Limoncello: Sophisticated limoncello-flavored Panettone.
- Croissants: Available in apricot jam, cherry filling, chocolate cream, and vanilla-flavored cream (12 pack).
- Gelato: Flavors inspired by Panettone, Pandoro, and Croissants, available in small, medium, and large sizes, with an option for a Rainbow Cone.
Bauli invites everyone to visit the Bauli Kiosk at Eataly Flatiron to indulge in the authentic flavors of Italian Christmas. This expansion marks an exciting milestone for Bauli allowing consumers across the world to savor the joy and warmth of festive Italian treats.
Bauli S.p.A. is a century-old leading Italian company in the confectionery sector, founded in 1922 in Verona as a small artisan confectioner and grown over the years thanks to its know-how, passion for the pastry art and technological development. It is the main operator at national level in the festive segment where it holds over a quarter of the market at Christmas and Easter, with an average of 1300 employees and 7 production sites, 6 of which are in Italy, in Castel d’Azzano (VR), Orsago (TV), Romanengo (CR) and San Martino Buon Albergo (VR), Altopascio (LU), Guarene (CN) and one in India, in Baramati. Today, the company boasts a wide portfolio of recurring and everyday products under the Bauli, Motta, Doria, Alemagna, Bistefani and MaxSport brands. In particular, Bauli is the go-to brand for those looking for soft, pastry-inspired goodness with attention to every detail. https://www.bauli-international.com/en
Eataly stands as a distinctive brand with a high commitment to elevating the global presence of Italian food and wine excellence. Engaged in the distribution and promotion of premium-quality products, Eataly seamlessly integrates production, sales, catering, and educational components in its offerings. Distinguished as the sole genuinely international Italian food retail company, Eataly serves as an emblem of Italian culinary artistry and, more broadly, the essence of Made in Italy.
Since 2023, Investindustrial, a leading independent investment company in Europe, has held a majority ownership stake of 52% in the Group. Eataly presently boasts a workforce of over 5,000 employees and operates in more than 50 locations across 15 countries worldwide. These include Italy, the United States, Canada, the United Arab Emirates, Japan, Germany, Great Britain, France, Sweden, Turkey, South Korea, and Saudi Arabia. The company is actively executing an ambitious expansion plan, with new openings slated for some of the world’s major cities.
Additional information is available at www.eataly.com.
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Seroogy’s Chocolates Celebrates 125th Anniversary
Seroogy’s Chocolates, headquartered in De Pere, Wis., is celebrating its 125th anniversary throughout 2024, including a special event from noon until 3 p.m., Saturday, Sept. 28, with prizes, drawings, discounts, free samples and more.
Third generation owners brothers Jim and Joe Seroogy are the grandsons and great nephews of Joe, Jim and Sol Seroogy, who founded the company in 1899.
The original owners operated a sandwich shop in the Green Bay area in the late 1890s. One of the brothers made a batch of fudge one day and offered pieces to their lunch customers. Within a short time, the fudge and other chocolates outsold the sandwiches and the business transitioned into a candy store.
A former grocery store at 144 N. Wisconsin St., De Pere, became the home for the company’s retail store, production and shipping departments in 1992. Expanding sales led to the opening of a second retail store at 784 Willard Dr., Ashwaubenon, near the Green Bay Packer’s football stadium, in 2008. Customers can also make purchases directly from the company’s website, www.seroogys.com.
With a Wisconsin manufacturer’s license, Seroogy’s chocolatiers make more than 300 varieties of chocolate candies in various sizes, novelty chocolates for every season and caramel corn. Popular chocolates are Chocolate Meltaways, Pecan and Cashew Snappers (layered nuts, caramel and chocolate), English Toffee and Caramels.
In addition, Seroogy’s has offered a fundraising program to nonprofit community organizations throughout Wisconsin and beyond for more than 50 years.
The stores are a convenient one stop shop for gifts, special occasions, holidays and entertaining. Along with their homemade chocolates, they sell coffee and tea, nuts and snacks, seasonal candy, gourmet condiments, home décor, Green Bay Packer’s merchandise and greeting cards. Seroogy’s designers also create custom gifts on request for an individual or an entire list of clients and employees for a business.
Daniel Jauquet is the company’s general manager. Robert Foster is the retail manager at both sites. The stores are open every day except major holidays.
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Béquet Confections Hires Jeff Grossman as Chief Revenue Officer
Béquet Confections has chosen confectionery industry veteran Jeff Grossman to join the executive team as chief revenue officer on Aug. 1. Grossman has more than 30 years of progressive management experience in the industry, working with leading brands such as YumEarth and Ford Gum and expanding distribution within a variety of channels including club, grocery, specialty, mass, drug, convenience, value, and online. He was inducted into the NCSA Candy Hall of Fame in 2022.
The nation’s premier gourmet caramel company, Béquet Confections is known for its exceptional quality. The company sources the purest ingredients available, without added preservatives, artificial colors or artificial flavors to create the most exquisite, indulgent caramel.
“Consumers are looking for clean foods and confections, made with superior ingredients that are free from artificial components,” says Grossman. “Béquet Caramel is not only clean, it tastes incredible. I’m honored to work with this stellar team to promote the premium Béquet brand.”
Reporting to the co-presidents of Béquet, Grossman will lead the development and execution of strategic revenue generation. His primary goals are to drive revenue growth and expand market share across all business units. As CRO, Grossman will lead the product development and commercialization teams, as well as cultivate partnerships with key clients and evaluate potential business opportunities.
Prior to his new CRO role, Grossman served as chief growth officer at YumEarth, where he led sales and brand development for the organic confection brand. His background includes sales and management positions at Ford Gum and Machine Co., New Era Brands, Imaginings 3 (Flix Candy), and Ragolds.
Grossman is well respected and active in the industry, having served the National Confectioners Association on committees for the Sweets & Snacks Expo and NCA Trade Relations.
Béquet Confections is the nation’s premier gourmet caramel company, honored with 12 prestigious national awards recognizing its uncompromising commitment to quality. Based in Bozeman, Mt., Béquet Confections launched in 2001 by Robin Béquet at the encouragement of friends and family who couldn’t get enough of her gourmet caramel. In 2019, Béquet Confections joined the Life is Sweet family of brands.
Today, Béquet Gourmet Caramel is found in leading grocery and club stores, online and in thousands of specialty and gourmet shops across the country. For more information, visit www.BequetConfections.com.
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