Hormbles Chormbles ‘Make Candy Make Sense’
Hormbles Chormbles launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars. Packed with 10g protein, 0g sugar, and 100 calories, Hormbles Chormbles exists to “Make Candy Make Sense,” born out of the idea that there should be a guilt-free option for those looking for a healthier, delicious indulgence.
Founded by Jared Smith, co-founder of RXBAR, Hormbles Chormbles was created to bridge the gap between the candy aisle and the nutrition world. Unlike other protein snacks trying to imitate candy, Hormbles Chormbles is candy first, made for those looking for a sweet treat with added nutritional value. With sugar removed, each 33g bar is crafted using high-quality whey and milk protein, meaning it is nutrient-rich and contains all essential amino acids. Not only is it satiating, but it is also functional and effective for muscle recovery.
“Candy never really made sense to me,” said Smith. “At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy or snack was around. I had a cognitive dissonance with nutrition. I understood its importance, but I still craved candy. There was an opportunity to bridge the gap between the nutrition world and candy. That’s why we created Hormbles Chormbles. We removed the sugar and calories, then added protein, and made candy that makes sense.”
Hormbles Chormbles is designed to taste like candy – because it is. With a focus on functionality and taste, the bars deliver on the satisfaction of candy with none of the sugar crash. Each bar contains added crunch for extra indulgence, maintaining the taste and texture of traditional candy bars, every time.
“The candy you got as a kid on Halloween is still the same today. It’s loaded with sugar and offers no nutritional value,” Jared added. “At Hormbles Chormbles, we’re shaking up the candy aisle with something that’s never been done before.”
With protein becoming a mass-market trend and candy remaining one of the most consumed categories with 98% of American households purchasing candy annually, Hormbles Chormbles is in a prime position to disrupt both categories. The macro-nutrient profile is reflective of the brand’s commitment to innovation, ensuring they deliver on flavor, function, and better-for-you ingredients.
Peter Rahal, RXBAR co-founder and founder of David, sits as a key advisor, lending his expertise to the brand’s strategic growth to break into the $28.1B US chocolate candy market.
Hormbles Chormbles is now available for purchase at hormbles.com. The product is available in four flavors – Salted Fudge, Classic Milk, Cookies and Creme, and Peanut Butter – retailing for $39.99 per box (12 bars).
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Lindt & Sprüngli Hosts U.S. Debut of Lindt Dubai Chocolate
To make the holiday season even brighter, Lindt & Sprüngli (USA) is holding the U.S. debut of Lindt Dubai Chocolate, which will be available for New York City locals and visitors to taste and purchase during an in-store celebration on Thursday, Dec. 12.
Available in a limited quantity, the handmade Lindt Dubai Chocolate will debut in the Lindt New York Empire State Shop in Manhattan at 9 a.m. on Thursday, Dec. 12 until they sell out. The bars – delivered in high-quality, luxurious packaging – will retail for $14.99 each. Additionally, each guest who purchases a bar will receive a hand-numbered certificate and complimentary Lindt goodies to enjoy. More bars will later be rolled out across the USA in various other Lindt Retail Stores in limited quantities.
“We’re thrilled to introduce the Lindt Dubai Chocolate Bar to the U.S. for the first time this holiday season, and there’s no better place to launch it than New York City,” said Ann Czaja, Lindt master chocolatier. “Our Master Chocolatiers have skillfully crafted the ingredients by hand, allowing chocolate lovers to taste the global flavor sensation that’s taken the world by storm in an unforgettable, luxurious experience.”
The first recipe for Dubai chocolate was created in 2021 by Sarah Hamouda of FIX Dessert Chocolatier and gained viral notoriety on TikTok by various creators. Now, the Lindt master chocolatiers are picking up on this global trend and are proudly presenting their own recipe. Lindt Dubai Chocolate invites fans across the globe on a journey into the luxurious world of Dubai-inspired flavors and textures.
Packed with exquisite ingredients that are skillfully combined by hand, these Lindt Dubai Chocolate bars make every bite a unique taste experience. With the chocolate’s texture being of the utmost importance, the melt-in-the-mouth Lindt milk chocolate is generously filled with the finest pistachio butter, crispy kadayif (crunchy pastry shreds) and velvety tahini. The combination of the luxurious Lindt milk chocolate and crispy, creamy filling makes Lindt Dubai Chocolate an unforgettable, indulgent experience that can’t be missed.
The kick-off celebration event at the Lindt New York Empire State Shop on Dec. 12 will include chocolate-filled experiences throughout the day. Guests can enjoy free chocolate samples, take-home coupons, and enter for a chance to win a year’s supply of Lindt Chocolate (details to follow). Though the Lindt Dubai Chocolate bars are a limited quantity, every guest who visits is sure to be delighted by the delicious fun that awaits them at the celebration event!
Store Location and Hours:
- 7 W. 34th St. New York, NY 10001
- 9 a.m. – 8 p.m.
Can’t make it to the New York City Lindt Dubai Chocolate event? Don’t worry, a limited number of bars are coming soon to other Lindt Chocolate shops. Follow @Lindt_USA Instagram and TikTok to keep up with all Lindt USA news. To be the first to learn about upcoming promotions, flash sales, and store events, join Lindt’s email list on lindtusa.com.
Lindt & Sprüngli has been enchanting the world with chocolate for over 175 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate product sector. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 36 subsidiaries and branch offices in around 530 of its own stores as well as via a network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.
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Wilton Unveils Gingerbread Boy Shaped Sprinkles Mix
Wilton, a leader in baking and decorating, proudly unveils its new limited-edition holiday packaging. This is the first in a series of special edition packages that will roll out throughout the next year for America’s favorite holidays. Each colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween. Alongside this festive debut, Wilton introduces innovative icing decorations to help put the finishing touch on all your baked goods this season.
Designed to mirror the excitement and joy associated with gift-giving and holiday festivities, Wilton’s holiday packaging artfully resembles wrapping paper, making each product a perfect present for the baker in your life. The design sports the updated Wilton logo, a modern color palette and food imagery to draw shoppers in and inspire creativity.
“Our holiday packaging encapsulates the spirit of giving and celebration that defines this joyful time of year,” said Shanta McGahey, Wilton’s Director of Masterbrand and Community. “Our festive, seasonal packaging is designed to inspire bakers and decorators of all skill levels to embrace the magic of holiday baking while sharing the spirit of the season through their favorite recipes.”
The special edition Christmas line includes Wilton’s newest icing decorations, which introduce a delightful twist on beloved holiday themes with cherished shapes like Santa, gingerbread men, and penguins. Nostalgic peppermint flavor is featured in the Christmas Peppermint Crunch Sprinkles and Edible Peppermint Candy Spoons. The playful, new Gingerbread Boy Sprinkle Mix is a highlight of this year’s holiday lineup.
“These new products reflect our continued commitment to bring joy and creativity to every baker’s kitchen,” said John Hollfelder, Senior Brand and Product Manager at Wilton. “We aim to inspire new holiday traditions for baking beginners and provide the perfect opportunity for baking enthusiasts to share their passion for creating sweet moments with loved ones.”
For over 95 years, Wilton products have been cherished by bakers and decorators around the world. Their unwavering commitment to quality and innovation propels the brand forward year after year and this holiday season is no exception. The special edition packaging will be available at major retailers nationwide, including Hy-Vee, Kroger, Meijer, Target, Wegmans, and Walmart.
Since 1929, Wilton has been a pioneer in baking, decorating, and education with a commitment to making baking and decorating accessible and enjoyable for all. Today, Wilton continues to champion adding sparkle and fun to any occasion with an array of renowned baking and decorating products in over 105 countries and skill-building classes at the Wilton Sweet Studio. From avid bakers to novice beginners, Wilton’s expansive product line and expert guidance are designed to help create sweeter moments. Be inspired at www.wilton.com.
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