Good Foods’ CANtina Joins Seltzerland Festival
DREAM LAKE STUDIOS
Good Foods, a leader in better-for-you dips and guacamole, will delight thousands of tastemakers this year nationwide as the Official National Guacamole Partner of Seltzerland, the premier hard seltzer festival, with its CANtina. The partnership kicked off in Austin on March 4 and will stop at other major U.S. cities throughout the spring and summer.
Good Foods will sample its delicious, fan-favorite chunky guacamole at the CANtina presented by Good Foods alongside a ready-to-drink tequila seltzer or cocktail. In select markets, VIP ticket holders will also experience a quesadilla station featuring additional Good Foods products.
“We are combining the ultimate trio of dips, chips and sips by sharing our delicious guacamole and dips with Seltzerland attendees,” said Briana Voss, senior director of omni-channel marketing for Good Foods. “This partnership taps into consumer insights which drove us to bring our flavorful, better for you dips to an audience who is aligned with our brand.”
Now in its fourth year, Seltzerland is a one-of-a-kind outdoor experience celebrating one of the most popular alcoholic beverages among consumers — hard seltzer. Attendees spend the afternoon at each tour stop sampling more than 100 local and national hard seltzer brands, indulging in tasty munchies and commemorating the day with swag and social media-worthy moments. The festival’s 2023 tour started in San Diego, Calif. on Feb. 25.
“We’re so excited to bring the CANtina presented by Good Foods to life,” said Kate Levenstien, CEO of Cannonball Productions, Seltzerland’s organizers. “Their tasty guacamole and dips made with real, simple ingredients are the perfect complement to the seltzers and will enhance the Seltzerland experience.”
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Garner Foods Appoints Plumb as Senior EVP of Sales
Garner Foods has appointed Marion Plumb as senior executive VP of sales. Plumb will be responsible for overseeing the company’s foodservice sales, retail sales and customer support teams.
“I and the executive team at Garner Foods are very excited to add Marion to our company leadership,” said Ann Garner Riddle, CEO and president of Garner Foods. “I enjoyed getting to know him through the hiring process, and look forward to Marion leveraging his substantial experience to our Texas Pete and Green Mountain Gringo brands.”
Plumb brings over 32 years of leadership and sales experience to the role of leading sales over multiple trade channels. He most recently served as VP of sales in North America for the Champion brand, which saw significant growth under his tenure.
“I’m thrilled to join the team at Garner Foods,” said Plumb. “The company’s heritage, its loyalty to its people and community, as well as a deep passion for products, customers, and consumers were very attractive to me and made this an easy decision. If I could have drawn up my dream job, this would have been it.”
Plumb, a self-professed foodie and passionate cook of Creole, Cajun and soul Food cuisines, has personal ties to the company as well. He has been using Texas Pete Original Hot Sauce since he was a kid and is excited to contribute to such a beloved brand.
Plumb plans to protect and extend the brand’s heartland business while also growing and expanding into other markets. He believes brand investment and driving innovation in new categories, and product extensions will elevate the brand and delight its loyal consumers and attract new consumers within each market.
To learn more about Garner Foods, and their extensive products, visit their website at www.garnerfoods.com.
Hellman’s Returns to Super Bowl Ad Lineup in Third Quarter
Hellmann’s Mayonnaise is back in The Big Game for 2023 with a 30-second spot that will premiere in the third quarter. The brand will advertise for the third consecutive year, driving awareness around the important issue of food waste at home and encouraging people to act and “Make Taste, Not Waste.”
“The Big Game has been an incredible platform for Hellmann’s to spread the message around how we make food delicious, even those ingredients left behind in your fridge,” said Benjamin Crook, vice president/GM, Dressings & Condiments (NA) at Unilever. “With the Big Game being the second most wasteful food day of the year in the U.S., it makes sense to use this event to inspire people to get creative in the kitchen and make lasting change at home to help eliminate food waste.”
The Hellman’s commercial was created by Wunderman Thompson. For more information leading up to the game, please visit the Hellman’s website, www.Hellmanns.com.
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