A More Convenient Way to Maple Your Morning
By Lorrie Baumann
Coombs Family Farms launched its new Maple Stream at the Fancy Food Show. Maple Stream is 100 percent pure USDA certified organic maple syrup, packaged in an eco-friendly can that doesn’t need to be refrigerated, as other maple products do, so it’s very convenient for a multitude of uses. Coombs Family Farms sources additional maple from small family farms in the U.S. – more than 3,000 of them – that share its commitment to quality, environment stewardship and sustainable forestry management. By purchasing their syrup, and bringing it to market, Coombs Family Farms supports other small farmers and builds local, rural economies.
In the Maple Stream, the syrup is forced out of the can by air pressure. The syrup streams rather than sprays, so it’s not not atomized into a fine mist. Coombs Family Farms Maple Stream offers the distinct advantage that it’s not going to spill all over the table if it gets tipped. Mess-free and portion-controlled, the product helps consumers avoid sticky situations.
During consumer testing for the new product, one of the things that the company heard from parents was that they’d use real maple syrup themselves, but they didn’t want to give it to their kids because they didn’t want to take the risk that it would be spilled and wasted. This new packaging solves that problem.
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The Maple Stream doesn’t require refrigeration because the syrup is sealed so that no air can get into it, so bacteria can’t grow. “From the bulk containers to this package, it’s a unique way of packing it,” said Arnold Coombs, Director of Sales and Marketing for Coombs Family Farms and a seventh generation sugarmaker.
Since it doesn’t need refrigeration, the Maple Stream can come warm to the table, so it doesn’t cool down the flapjacks or the French toast or the coffee or tea to which it’s added. “We’re spoiled up here in Vermont, and a lot of people put maple in their coffee or tea,” Coombs said. “We have a local bartender who’s experimenting with it for maple mojitos – it’s a lot easier just to squirt it in than to go to the refrigerator for a bottle. A lot of uses we hadn’t thought of are now coming to light.”
Coombs Family Farms Maple Stream is shipping in September. The 7-ounce can retails for $7.99 – similar in price to an 8-ounce bottle of traditionally packaged pure maple syrup. “It’s a little bit more expensive but a lot more convenient,” Coombs said.
La San Marzano Sauces: Made in Italy with Mama’s Recipes
By Lorrie Baumann
La Regina di San Marzano has been co-packing pasta sauces in Italy for major U.S. brands for the past decade, but now the company is ready to take off the mask and step into the American market under its own name, the La San Marzano brand. The company introduced six varieties of pasta sauces: La San Marzano Marinara, Tomato Basil, Arrabbiata, Roasted Garlic, Four Cheese and Vodka, into the American market late last year with regional distribution in New York specialty retailers and on Amazon. “All of these flavors are made with premium ingredients, fresh ingredients,” said Sergio Pagnini, La Regina di San Marzano’s North American Area Manager for the U.S. and Canada. The company is headed up by Felice Romano, the son of its founder Antonio Romano.
The brand is now ready to start expanding its reach outside the metropolitan New York City area and expects to be in national distribution within the next five years. Growth will be incremental, with every new retailer starting with in-store demonstrations, according to Pagnini. “It’s very important that the consumer taste this product, because the product is something else,” he said. Once consumers have tasted the sauces, sales will follow, he added. “A lot of companies are doing a lot of marketing because 70 or 80 percent of their success is the marketing and 20 percent is the product. Our case is very different…. It’s very important for us that people taste the product. That’s the first thing we do because we don’t have to brainwash the consumers before they taste it. They taste it, and then we talk.”
The La San Marzano sauces are made without tomato paste or sugar, and the fresh tomatoes that go into them are authentic San Marzano tomatoes grown from seed in the company’s own fields below Mount Vesuvius. “This sauce is how an Italian mom makes the sauce in Italy,” Pagnini said. “We own the seeds. We grow them. We harvest. Everything in the sauce is made by us…. It’s a classical Italian family business.” Pictures of the fields are posted on the company’s website at www.lasanmarzano.com, and consumer inquiries that come to the website are all answered, Pagnini said.
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The sauces are made in Italy, where it’s illegal to use genetically modified ingredients, and exported to the United States, where they’re certified to contain no GMOs to reassure American consumers who may not be aware that their Italian origin forbids GMOs. “Everything starts with the tomatoes. We are the tomatoes,” Pagnini said.
The sauces are also gluten free, and in addition to the San Marzano tomatoes, all other ingredients are sourced in Italy from the region around Naples, including Parmigiano aged 36 months, Pecorino Romano DOP and fresh basil, garlic and onions picked from fields near the Amalfi coast. “We don’t use pre-prepared garlic powder,” Pagnini said. “We cut and clean the garlic…. The workers in the plant prepare the ingredients as they prepare in their own kitchens.”
The company has conducted third-party blind taste-testing in which its Marinara and Arrabbiata sauces were compared with other major brands for aroma, chunkiness, flavor and taste. Consumers were asked whether they’d buy it. In those taste tests, the La San Marzano sauces came out on top in each of those categories. The sauces are sold in 24-ounce jars that retail for around $7.99.
Asian-Inspired “Recipes in a Bottle” from the American South
By Lorrie Baumann
Chinese Southern Belle, based in Smyrna, Georgia, produces Asian-inspired cooking sauces with just a hint of a Southern accent. The three all-natural sauces: My Sweet Hottie, You Saucy Thing and Wild Wild East, work well as condiments as well as cooking bases. “We call them recipes-in-a-bottle because they’re authentic family recipes with fresh ingredients and taste so much better than other pre-made sauces out there,” said Natalie Keng, Owner and Founder of Chinese Southern Belle. The sauces are based on what they eat and cook at home, Keng said.
Her mother and father immigrated to the United States on graduate school scholarships and stayed to pursue professional careers in education and science, respectively – her mother as a public school teacher and her father as a research scientist at Georgia Tech University. In those days, it wasn’t easy for Natalie’s mother Margaret to obtain Chinese food ingredients. “It was before Asian and international supermarkets in Georgia,” Keng says. “We made do with whatever we had in the fridge and local Winn-Dixie grocery. My mom was real creative with her home cooking, using whatever was fresh and seasonal.”
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After teaming up with her mom to teach cooking classes and give Asian supermarket tours, she started Chinese Southern Belle, a small business with a big vision of using food and culture as a gateway: from connecting communities and supporting local farmers to improving access to fresh, healthier food, Chinese Southern Belle wants to “cook and eat together for a better world.” Keng continued, “Asian and Southern food traditions both have very unique and very rich food traditions. Fusing them was real and natural – just who we were. The sauce was the hardest part for everyone to get right in the classes, so we ended up bottling them.” Being inducted into Les Dames d’Escoffier International was a big honor and a way to give back, she said: “We’re still small but support local nonprofit groups whenever possible.”
My Sweet Hottie is a sweet chili peach sauce that can be used as a salad dressing, marinade or dipping sauce. You Saucy Thing is a soy-ginger-Vidalia, a great all-in-one sauce for instant stir-fry, and Wild Wild East is an Asian-style teriyaki barbecue sauce with fresh pineapple. They’re natural, made with fresh ingredients, and contain no MSG or high-fructose corn syrup. The three Asian-inspired chef-quality sauce blends are sold locally in Georgia (Whole Foods and Kroger), through a direct-ship specialty food program with Sysco and online. Gourmet Foods International is the national distributor to the retail trade and Cheney Brothers is the regional distributor for food service. They retail for $8-10 per bottle.
