According to the United States Department of Agriculture, sales of organic foods in the U.S. increased from $11 billion in 2004 to $27 billion in 2012. The USDA also reported that the 7.4 percent growth rate in organic food sales during 2012 was more than double the annual growth rate for all food sales that year. Furthermore, the Organic Trade Association states that the trend is expanding as Americans are continuing to widen their demand for organic foods – with sales of organic products in the U.S. increasing to $35.1 billion in 2013.
The consumer appetite for healthier choices is growing considerably and rapidly. However, that doesn’t mean today’s shoppers are willing to give up taste. A simple “organic” label is no longer enough to convert or retain the loyalty of food buyers and chefs who demand noticeably fresher taste, as well. L&S Packing Company, a family owned business, has introduced its line of premium quality Paesana Organic Pasta Sauces and New Premium Organic Condiments to meet that doubled-up demand.
“Our premium organic pasta sauces are rich in nutrients and are made with the freshest ingredients without additives,” said Jacqueline Scaramelli-Massaro, L&S Vice President. “They’re also sautéed to perfection just like all our other sauces to capture the finest and fullest flavor.”
The line is being touted as just as flavorful as the delicious sauces the family’s great-grandmother proudly and lovingly made in her kitchen way back in 1902.
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“Seeking organic brands on store shelves has become a top priority for millions and millions of consumers, particularly moms who are reading nutrition labels more carefully than ever to assure that their families are eating foods that are good for them,” said Scaramelli-Massaro, a mother who knows first-hand that nutritional choices are important, but also that those choices need to provide superior taste.
Paesana Premium Organic Pasta Sauces are available in five flavors, including Tomato & Basil, Tuscan Pepper, Marinara, Vodka Sauce and Roasted Garlic. All flavors are made with 100 percent imported Italian tomatoes selected at the height of freshness. Paesana Premium Organic Condiments currently feature Marinated Mushrooms, Portobello Mushrooms and Non Pareil Capers. The new lines of sauces and condiments are also organically certified by QAI and are gluten free.
As is the case with all products from L&S Packing Company, Paesana Premium Organic Pasta Sauces and Condiments have undergone highly rigorous quality control processes and have also been taste-tested through every phase of product development. “The depth and breadth of our commitment to quality and our dedication to unmatched flavor have defined our family and our company for generations,” said L&S President Louis Scaramelli, IV. “We’re excited to say that our organic pasta sauces have exceeded our own highly stringent criteria and demanding expectations for healthier ingredients combined with incredible taste, and we’re certain these top quality sauces will be extremely popular with today’s continuously growing numbers of health-conscious consumers.”
By Lorrie Baumann
Renfro Foods started out in 1940 in a garage from which George Renfro and “Mrs. George” — she always disliked the name she was given at birth — distributed foods to local customers. Since then, the company, still a family-owned and operated business headquarted in Fort Worth, Texas, has moved out of the garage and is now mostly known for its Mrs. Renfro’s salsas, a range of salsas that often feature fusion flavors and occasionally daring twists that defy mass market ideas about what a salsa’s supposed to be. “We think of ourselves as gourmet flavors and fusion flavors without a gourmet price tag,” says Doug Renfro.
He’s George and Mrs. George’s grandson, and he’s now President of the company, a job he says comes with the occasional free latte but few other frills. “My cousins are Vice Presidents, and we pay our dads to stay home now after their half-century of work,” he says.
One of Mrs. Renfro’s spicier offerings is Carolina Reaper Salsa, the company’s entry into the testosterone-fueled romance with ever-hotter peppers. The Carolina Reaper was certified as the world’s hottest pepper in 2013 by the “Guinness Book of World Records,” and while hotter peppers have been developed since then, they’re said to be hot enough to close the airways and burn the throat of anyone who eats one. Mrs. Renfro’s Carolina Reaper sauce is a limited-time offering that’s plenty hot enough to capture the interest of pepperheads, but it also offers flavor along with the heat. “That one has a lot of name recognition,” Renfro says. “It’s been a fun item…. There are people who just want it hotter and hotter, and we are happy to oblige.”
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Mrs. Renfro’s Craft Beer Salsa started out as another one of those limited-time-only salsas like the Carolina Reaper Salsa, but it proved to be so popular that it got itself promoted into the regular range of 32 SKUs of Mrs. Renfro’s products. “Where we succeed is coming in with off-the-wall flavors or things that are ahead of their time — but at a price point where you can put it on your everyday shopping list,” Renfro says.
While the salsas account for about 80 percent of Mrs. Renfro’s sales volume, the company also makes some cheese sauces, including its Chipotle Nacho Cheese Dip and Ghost Pepper Nacho Cheese Dip, a few barbecue sauces, including a Ghost Pepper Barbecue Sauce, and some of the traditional Southern relishes that were the company’s specialty before Pace Foods taught pale-complexioned people from New York City what salsa is supposed to taste like.
Mrs. Renfro’s continues to expand traditional notions about what salsa’s supposed to taste like with culinary ideas that are often — well, we just hate to use the word “stolen” — from the fine gourmet restaurants where Doug Renfro seeks his inspiration, so let’s just say that when he tastes something he likes, he takes notes. Then he gives some thought to whether those ideas are really ahead of their time. When he thinks that the market has caught up to them, that might be when Mrs. Renfro’s launches a new product onto grocery store shelves. “I saw mango habañero relish on a halibut a good five years before we came out with our salsa because it would have been too early,” Renfro says. “In order to make a good sauce, we make a bad sauce in the kitchen, and you keep the winners, and then you repeat…. You want to make things that people will sustain over time.”
Nando’s new PERinaise offers the famous flavor of the South African–born restaurant chain known for its signature PERi-PERi sauce to home cooks in condiment form; giving heat-seekers and sauce-lovers alike a PERi-PERi blended mayo full of flavor for all their dipping, spreading and mixing needs.
PERinaise hits U.S. shelves this spring 2019, retailing for $3.99–$4.99 in select Kroger, Harris Teeter, and Safeway stores across the country as well as online at Amazon.com.
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Ahead of the spicy flavored mayo trend for over two decades with their signature PERinaise in Nando’s restaurants worldwide, Nando’s, now due to popular demand, has (squeeze) bottled their famous condiment in three unique flavors, including Hot PERinaise; Original PERinaise, with medium heat; and Lemon & Herb PERinaise, which has mild heat.