Splash Expands SALT Tequila in New York State
Splash Beverage Group, Inc. , a portfolio company of leading beverage brands, has reached agreements with three distributors who will give SALT Tequila wide coverage in the majority of the counties in New York state, not including New York City, Try-It Distributing, A. L. George Distributing and Saratoga Eagle Sales & Service.
Try-It Distributing, founded in 1928, is a family-owned distributor located in Lancaster, N.Y., servicing Erie and Niagara Counties from a state-of-the-art, 150,000 square foot facility. A.L. George Distributing, headquartered in Binghamton, is the fastest growing central New York distributor covering 12 counties from the Pennsylvania border to Lake Ontario along the I-81 corridor. Saratoga Eagle Sales & Service, located in Saratoga Springs is a family owned, full-service beverage distributor servicing 8 counties.
“These agreements are the foundation of a major push for SALT Tequila in the state of New York,” said Robert Nistico, Splash Beverage Group’s chairman and CEO. “All three distributors are in the Anheuser Busch network of distributors, which present a powerful distribution presence.
“They will provide SALT Tequila coverage in most New York state counties. Tequila continues to have a very large percentage of the overall growth in spirits, which we believe can provide strong tailwinds for SALT Tequila as it continues to expand its geographic footprint.”
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Royale de Monte Carlo Vodka Trademarked as ‘The World’s Most Prestigious Vodka’
Luminar Media Group, Inc. has obtained the U.S. trademark for the Royale de Monte Carlo Vodka class of spirits and “The World’s Most Prestigious Vodka.” Brand Volt is a wholly owned subsidiary of LRGR and owner of the intellectual property for the vodka.
Company CEO Robert Rico stated: “Having the U.S. trademark for Royale de Monte Carlo Vodka brand is very important.”
“USA is the second-largest purchaser of vodka in the world, with 622.8 million liters consumed annually. The combined USA and European trademarks have established Royale de Monte Carlo as a global brand. We trademarked ‘The World’s Most Prestigious Vodka’ for our plans to roll out a national campaign that has already launched in Miami and New York.”
The brand’s mission is to be the market leader in the ultra-premium segment of vodka, to achieve such goals we are forming strategic alliances with distributors, hospitality groups, and retailers nationwide.
Royale de Monte Carlo headquartered in Miami, is a an ultra premium, icy cool, and deliciously smooth vodka sure to give long lasting euphoric pleasure to any palate it graces. Created and produced by fifth generation master distillers located in the heart of the world-famous Cognac region of France, Royale de Monte Carlo was voted as the “World’s Most Prestigious Vodka.”
The superior qualities of the vodka stem from its utilization of the finest ingredients and a unique alkaline purification process, which takes full advantage of the wisdom of the distillers of Charente and the traditions of the region to ensure a perfected recipe. It comes bottled at 40 percent ABV and is fermented scrupulously using the highest quality cereals from the Champagne Belt. The use of champagne limestone during the filtration process of seven times, coupled with a certified distillation technique, provides an unrivaled aroma and exotic touch sure to be felt upon first sip.
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Southern Glazer’s SG Proof App Available for Apple Devices
Southern Glazer’s Wine & Spirits has launched SG Proof app is now available on the App Store for Apple device users and is coming soon to Google Play.
Available at no cost to current Southern Glazer’s customers, the app offers all the features and functionalities of SGProof.com, Southern Glazer’s industry leading B2B eCommerce platform, plus a new Barcode Scanning feature available exclusively on the SG Proof app.
“We are excited for the convenience and enhanced experience that this investment will bring our customer partners,” said John Wittig, chief commercial officer. “Whether ordering from behind the bar or in the office, we want our customers to have convenience at their fingertips. The SG Proof app is one more way we’re making it easier for our partners to manage their businesses.”
With the new Barcode Scanning feature, customers can use their phone’s camera to scan a product’s barcode. If the product is in Southern Glazer’s portfolio, it will automatically load into the app for quick, on-the-go checkout.
The app also includes a “Remember Me” option, ensuring fast, convenient access to SG Proof by eliminating the need to login each time.
SGProof.com is part of Southern Glazer’s Proof digital ecosystem, that includes the 24/7 online shopping experience for customers, as well as customer relationship management and customer advocacy services. Proof® empowers Southern Glazer’s sales team to spend more time delivering consultative solutions and insights that help customers grow their businesses.
Southern Glazer’s customers can click here to download the app today: https://apple.co/3HaTGlb.
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