The Zonin Family’s 1821 Fine Wine & Spirits U.S. subsidiary adds Argentinian winery Proemio to its growing global portfolio. Proemio is a family-owned, boutique winery led by third-generation Mendoza-born winemaker, Marcelo Bocardo. Proemio means “Prologue” in Old Medieval Spanish; the winery has been certified Organic since 2017 and is also certified as a Fair for Life company.
In 2001, Marcelo Bocardo, the descendant of an Italian immigrant family, founded Proemio Winery with the goal to handcraft sustainable top-quality super and ultra-premium wines with an emphasis on the unique character of their soil. “Marcelo’s vision is evident throughout the foundation of this award-winning portfolio. “The opportunity to participate in Proemio’s success extends across chains, fine wine and the on-premise throughout the U.S.” said Shawn Balzano, 1821 Fine Wine & Spirits Sales Director.
“As an Italian descendant, it is a great honor to partner with the Zonin family. We share the same passion for viticulture; crafting authentic, terroir driven wines, while caring for the environment for future generations. It is part of our philosophy,” said Bocardo.
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Proemio produces clean energy that represents 50 percent of its consumption and is working to reach 100 percent in the next years. The company sells more than 300,000Kg of grape stems to be reused as brick oven heating wood and 120,000 Kg of grape skins to the alcohol industry, which then comes back as natural fertilizer for the vines in its vineyard. Proemio winery is also using more solar energy and has started a recycling initiative with employee training.
Proemio boasts ongoing state-of-the-art technology, including a double selection belt, gravity fed tanks and pneumatic presses. Proemio utilizes stainless steel and concrete tanks that allow for an efficient use of energy during vinification. The company has invested in new concrete eggs/vats, more hail net protections, as well as new barrels to grow its reserve tier of wines.
Sparkling Ice Spiked™, available in November, is a full-flavored hard seltzer with 4 percent alcohol, zero sugar, 1g carbohydrates and only 80 calories. It’s also gluten free.
Infused with deliciously satisfying blends of natural fruit flavors, Sparkling Ice Spiked is available in 12-ounce slim cans in a variety 12-pack featuring four refreshing flavors: Cherry Lime Cooler, Lemonade Refresher, Ruby Fizz, and Strawberry Citrus Smash.
The hard seltzer brand was first introduced to consumers in August 2020 as part of the brand’s soft launch in test markets across the U.S. The newest product to hit shelves will reflect a new, eye-catching packaging update featuring a sleek and modern design and enhanced logo based off learnings from the soft launch.
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“We are thrilled to introduce a new alternative to the adult beverage world that delivers the taste our consumers are looking for while shattering the expectations of what everyone has come to expect from hard seltzer,” said Chris Hall, Chief Executive Officer of Sparkling Ice Spiked. “With full flavor and zero sugar, we’re confident that the new Sparkling Ice Spiked will satisfy your hard seltzer cravings and quickly become your go-to beverage for everyday entertaining, outdoor grilling, and weekend escapes.”
Along with the product launch, the team behind Sparkling Ice Spiked is also launching a nationwide sales and marketing campaign. The campaign will come to life through in-person and at-home activations, including in-store point-of-sale and holiday promotions, earned media outreach and mailers, influencer programming, targeted digital media and banner ads, paid social and more.
Sparkling Ice Spiked variety packs are available now at select retailers across the U.S.
By Lorrie Baumann
Consumers want choices, including the choice of whether or not to drink alcohol. But even when they’ve decided to take alcohol off their menus, they still want to participate in the social context that surrounds the kinds of occasions in which alcohol is generally served.
For those consumers, Ritual Zero Proof offers choices they haven’t had before – alternatives to whiskey, tequila and gin that mimic the flavors and even the burn of the alcoholic beverages to which they are analogs. “There’s a perception that this is about Millennials, but we’ve found it’s a much larger movement. People are demanding choice,” said Marcus Sakey, who founded Ritual Zero Proof along with his wife, G.G. Sakey; and his best friend, David Crooch. “People want a choice in the way they enjoy a sophisticated beverage.”
Ritual is the first American spirit alternative to use all natural botanical flavors – the Ritual Gin Alternative is bright and herbaceous, and the Whiskey Alternative has flavors with the warmth of a bourbon. The Ritual Tequila Alternative that’s the newest of the line was blended particularly to substitute for the spirit component in a margarita recipe, and it even brings in the grassy notes along with the bright flavor of a smooth-sipping tequila. The burn of an alcohol, present in all three, is an effect achieved by a complex blend of botanicals ranging from chili peppers to jambu to prickly ash along with other botanicals that calm some of the heat. “The burn comes from natural botanicals,” Sakey said. “It’s not alcohol with the alcohol removed.”
All three can be crafted into cocktails exactly the same way as their spirit analogs – they measure identically, and they are complemented by the same mixers, so everyone’s signature recipes will still work. “These are alternatives with a whole range of uses,” Sakey said. “All the botanicals are natural – organic when we can get them. It’s chef wizardry – not mad science.” The flavors are close enough to their spirit analogs that Ritual can even be blended into cocktails that also contain spirits, diluting their alcoholic and caloric content and providing another range of reasons to use them. “If I can make a drink that has half the alcohol and half the calories, then I can have two of them,” Sakey said. “I still love a good drink, and I drink regularly, but I wanted another tool in the kit. It lets you stay up and out and keep laughing and talking with your friends. It’s about having more – and then being able to crush the next day.”
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He decided to try and recreate the experience he craved – but without the alcohol. “I came up with an early draft of Ritual, which I shared with my wife and my best friend, and right then, we realized this was something we not only wanted, we needed,” he said. Working with flavorists, distillers, chefs and bartenders through more than 500 iterations to achieve gin and whiskey alternatives that would share the gustatory delights of a fine spirit while leaving its consumers clear-headed, Sakey and his partners had a pair of products that were ready to launch onto the American market. “People have responded to this all over the country,” he said. “It’s been really thrilling to see that I wasn’t the only one waiting for this.” Development of a tequila alternative followed this year.
Ritual’s launch last year was embraced by both bartenders and liquor retailers, and the products were so dramatically successful that the company had a hard time supplying the demand. “At first, demand made it hard to get supply under control,” Sakey said. “It’s a very happy problem that can come with a new business.”
With production now scaled up, Ritual is ready for launch into conventional grocery channels, although the roll-out has been stalled by the effects of the COVID-19 pandemic. Sakey has responded with vigorous online marketing to help the brand find its tribe, so that when those people return to their neighborhood grocery stores after retailing has returned to something approaching normal, they’ll be looking for a brand with which they’re already familiar. In early results, demographics for the Ritual products are evenly split between males and females from ages 25 to 65, according to Sakey. “It’s just something that people wanted – they might not even have known they wanted it,” he said. “If you’re pregnant and still want to hang out. If you’re training or dieting or it’s a work night…. You are better than club soda.”
Ritual has three SKUs that are widely available to grocery retailers – the Whiskey Alternative, Gin Alternative and Tequila Alternative. They’re packaged in 750 ml glass bottles that retail for a suggested $24.95.