California Megadrought to Hit Wine Industry Hard
2021 presented an extraordinary level of soil water deficit and irrigation that could sometimes be ineffective due to the severity of the California megadrought, according to a new report on two =counties, Sonoma and Napa, conducted by Agrology.
“2021 data shows that dry farmed and irrigated vineyards managed to narrowly avoid destructive levels of water stress and those levels challenged even hearty dry-farmed vineyards,” said Adam Koeppel, co-F\founder and CEO. “With 2022 predicted to be the driest in 1,200 years, it’s imperative that growers be judicious in their use of irrigation water. Predictive Agriculture technology will help you optimize your water usage down to the drop.”
Agrology reported that up until harvest, soil moisture and water deficit impacts from the drought appeared significant across Napa and Sonoma. Soil Water Potential extremes of nearly -3,000 kPa were recorded at irrigated vineyards, and more than -5,000 kPa at dry farmed vineyards. For reference, the University of California recommends initiating irrigation at midday leaf water potential of 1,000-1,500 kPa, corresponding to pre-dawn soil water potential of 1,800-2,300 ko. This indicates that irrigation could not keep up with the drought. In addition, dry farming was challenged with a lack of micro nutrient delivery, as nutrients delivered via drip irrigation systems did not have enough water to reach deep root zones.
“Unfortunately growers now have to contend with the constant threats of a changing climate,” added Koeppel. “It’s imperative that growers can track and understand all important elements in realtime–from water to soil to smoke. We built Agrology to do just that. One system and one app to give growers a view into what’s happening in that moment and the near future.”
Subscribe now to Gourmet News for specialty food industry updates.
BuzzBallz Markets Single-Serve Cocktails to Taiwanese Women
As Taiwan celebrates its Lunar New Year, a holiday celebrated with alcoholic drinks, BuzzBallz, a woman-owned, Texas-based, ready-to-drink single-serve cocktails company, is reaching out to that nation’s teetotaling majority: women.
BuzzBallz partnered with Uni-President Corporation, a 7-Eleven franchise with a large footprint across Taiwan, Thailand, Vietnam and the Philippines, to get BuzzBallz’s single-serve cocktails on shelves.
According to The Drink Business, Taiwanese women make up most of the country’s teetotalers due to an aversion to the heavy flavor and bite of spirits and beer, the most commonly consumed alcoholic beverages to this day.
However, a 2018 study from the Taiwan Public Opinion Foundation showed that more than half of the female drinkers polled prefer wine, a much smoother alcoholic beverage.
Keeping with his intuition and growing trends in alcohol consumption in Taiwan, Rodolphe Guillonneau, manager of Uni-President Corporation’s Global Procurement Office for Lifestyle Brands, felt it was time to market BuzzBallz Cocktails, a smooth, flavor-forward cocktail, to older Gen Z and millennial women.
As Guillonneau finalizes plans for marketing the small, brightly colored cocktails, he’s chosen to make the innovation, woman-owned status, fun branding and convenience the focus as he seeks out influencer content.
All of the following flavors were stocked in stores by December: Strawberry ‘Rita, Lotta Colada, Tequila ‘Rita and Choc Tease.
Following are some among the best recommended anti aging herbal supplements cialis in for men is an effective remedy to erectile dysfunction. tadalafil soft tablets Exercise strengthens the heart and helps keep the body functioning at its optimum. As a result, they are unable to discuss this problem and viagra cialis achat suffer from low self esteem. cialis prescription Nutritional supplements could be taken to replenish your lost energy through intake of Shilajit ES capsules.
“We’ve been working on this initiative since spring,” said Derek Dodge, vice president of international affairs. “We signed the contract in early September. Our first shipment was in October and the product [arrived] in Taiwan in December. So, all in all, it [took] eight months for the entire program to come together.”
It was important to BuzzBallz to get its single-serve cocktails on shelves before Feb. 1, the Lunar New Year.
“[Lunar] New Year in Taiwan is about family gatherings with different dinners planned during the week,” Guillonneau said. “Drinking is, of course, a huge part of the [festivities], as the dinners are followed with lots of talking, playing cards, mah jongg and more.”
Guillonneau said convenience for entertaining wasn’t the only reason for Uni-President being interested in the cocktails. He predicted that the colorful packaging would be appealing, particularly prior to Lunar New Year celebrations as many people enjoy incorporating the color red or the colors associated with their zodiac sign in their daily lives during these celebrations.
Though Lunar New Year celebrations are steeped in tradition, Uni-President has seen a shift in drinking culture within the country over the years as more women are increasingly becoming alcohol consumers.
Subscribe to Gourmet News for updates on specialty food & beverage companies.
Thomas Tew Craft Rum to Rock Boston Calling Festival
Newport, Rhode Island-based Newport Craft Brewing & Distilling Co. will be serving up its Thomas Tew craft rum line as an official partner of the Boston Calling Music Festival.
Thomas Tew began in 2006 and today boasts a Single Barrel Rum, Reserve Rum and a Spiced Rum. It is enjoyed at over 500 restaurants and bars including Citi Field ballpark and Walt Disney World’s EPCOT.
Thomas Tew perennially ranks in the top ten craft rums by USA Today. Newport Craft’s portfolio also includes Radiant Pig Brewing Company and Braven Brewing Company.
Boston Calling, the acclaimed three-day festival poised to make its triumphant return to Allston, MA this Memorial Day Weekend, May 27 – 29, recently announced its lineup. Headlining are rock & roll icons Metallica; alternative rockers The Strokes, playing their first show in Boston since 2006; and Rock & Roll Hall of Famers Foo Fighters. These three powerful rock bands will lead a lineup of over 50 performers, including the largest collection of regional talent ever to take the stage at Boston Calling.
Nevertheless, it is suggested to not to consume generic 10mg cialis kamagra tablets only when they are sexually aroused. Some shops from far-flung places will levitra samples even honor POD (Payment on Delivery) for a minimal quantity. Since these medicines are not given without prescription, your medical profile will be free sample cialis checked before delivery when ordered online. They simply did not want to take junior to a driver education school for 32 viagra sales in india trips, 16 separate classes, that ate into the family schedule.
The 2022 bill features a diverse mix of globally recognized music stars, including Rüfüs Du Sol, Weezer, HAIM, Run The Jewels, Glass Animals, King Gizzard & The Lizard Wizard, Avril Lavigne, Black Pumas, Modest Mouse, Goose, Cheap Trick, Oliver Tree, EARTHGANG, Orville Peck, The Struts and many more.
As an official partner, Thomas Tew will offer freshly made cocktails and canned cocktails in all Boston Calling VIP and Platinum areas. With thousands of fans expected at this year’s festival, Thomas Tew is eager to formally introduce its products to festivalgoers, including a ready-to-drink cocktail that will make its debut at Boston Calling.
Stay updated on food & beverage news by subscribing to Gourmet News.
