BuzzBallz Markets Single-Serve Cocktails to Taiwanese Women
As Taiwan celebrates its Lunar New Year, a holiday celebrated with alcoholic drinks, BuzzBallz, a woman-owned, Texas-based, ready-to-drink single-serve cocktails company, is reaching out to that nation’s teetotaling majority: women.
BuzzBallz partnered with Uni-President Corporation, a 7-Eleven franchise with a large footprint across Taiwan, Thailand, Vietnam and the Philippines, to get BuzzBallz’s single-serve cocktails on shelves.
According to The Drink Business, Taiwanese women make up most of the country’s teetotalers due to an aversion to the heavy flavor and bite of spirits and beer, the most commonly consumed alcoholic beverages to this day.
However, a 2018 study from the Taiwan Public Opinion Foundation showed that more than half of the female drinkers polled prefer wine, a much smoother alcoholic beverage.
Keeping with his intuition and growing trends in alcohol consumption in Taiwan, Rodolphe Guillonneau, manager of Uni-President Corporation’s Global Procurement Office for Lifestyle Brands, felt it was time to market BuzzBallz Cocktails, a smooth, flavor-forward cocktail, to older Gen Z and millennial women.
As Guillonneau finalizes plans for marketing the small, brightly colored cocktails, he’s chosen to make the innovation, woman-owned status, fun branding and convenience the focus as he seeks out influencer content.
All of the following flavors were stocked in stores by December: Strawberry ‘Rita, Lotta Colada, Tequila ‘Rita and Choc Tease.
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“We’ve been working on this initiative since spring,” said Derek Dodge, vice president of international affairs. “We signed the contract in early September. Our first shipment was in October and the product [arrived] in Taiwan in December. So, all in all, it [took] eight months for the entire program to come together.”
It was important to BuzzBallz to get its single-serve cocktails on shelves before Feb. 1, the Lunar New Year.
“[Lunar] New Year in Taiwan is about family gatherings with different dinners planned during the week,” Guillonneau said. “Drinking is, of course, a huge part of the [festivities], as the dinners are followed with lots of talking, playing cards, mah jongg and more.”
Guillonneau said convenience for entertaining wasn’t the only reason for Uni-President being interested in the cocktails. He predicted that the colorful packaging would be appealing, particularly prior to Lunar New Year celebrations as many people enjoy incorporating the color red or the colors associated with their zodiac sign in their daily lives during these celebrations.
Though Lunar New Year celebrations are steeped in tradition, Uni-President has seen a shift in drinking culture within the country over the years as more women are increasingly becoming alcohol consumers.
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Thomas Tew Craft Rum to Rock Boston Calling Festival
Newport, Rhode Island-based Newport Craft Brewing & Distilling Co. will be serving up its Thomas Tew craft rum line as an official partner of the Boston Calling Music Festival.
Thomas Tew began in 2006 and today boasts a Single Barrel Rum, Reserve Rum and a Spiced Rum. It is enjoyed at over 500 restaurants and bars including Citi Field ballpark and Walt Disney World’s EPCOT.
Thomas Tew perennially ranks in the top ten craft rums by USA Today. Newport Craft’s portfolio also includes Radiant Pig Brewing Company and Braven Brewing Company.
Boston Calling, the acclaimed three-day festival poised to make its triumphant return to Allston, MA this Memorial Day Weekend, May 27 – 29, recently announced its lineup. Headlining are rock & roll icons Metallica; alternative rockers The Strokes, playing their first show in Boston since 2006; and Rock & Roll Hall of Famers Foo Fighters. These three powerful rock bands will lead a lineup of over 50 performers, including the largest collection of regional talent ever to take the stage at Boston Calling.
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The 2022 bill features a diverse mix of globally recognized music stars, including Rüfüs Du Sol, Weezer, HAIM, Run The Jewels, Glass Animals, King Gizzard & The Lizard Wizard, Avril Lavigne, Black Pumas, Modest Mouse, Goose, Cheap Trick, Oliver Tree, EARTHGANG, Orville Peck, The Struts and many more.
As an official partner, Thomas Tew will offer freshly made cocktails and canned cocktails in all Boston Calling VIP and Platinum areas. With thousands of fans expected at this year’s festival, Thomas Tew is eager to formally introduce its products to festivalgoers, including a ready-to-drink cocktail that will make its debut at Boston Calling.
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Argentina’s Proemio Joins the Zonin Family Global Portfolio
The Zonin Family’s 1821 Fine Wine & Spirits U.S. subsidiary adds Argentinian winery Proemio to its growing global portfolio. Proemio is a family-owned, boutique winery led by third-generation Mendoza-born winemaker, Marcelo Bocardo. Proemio means “Prologue” in Old Medieval Spanish; the winery has been certified Organic since 2017 and is also certified as a Fair for Life company.
In 2001, Marcelo Bocardo, the descendant of an Italian immigrant family, founded Proemio Winery with the goal to handcraft sustainable top-quality super and ultra-premium wines with an emphasis on the unique character of their soil. “Marcelo’s vision is evident throughout the foundation of this award-winning portfolio. “The opportunity to participate in Proemio’s success extends across chains, fine wine and the on-premise throughout the U.S.” said Shawn Balzano, 1821 Fine Wine & Spirits Sales Director.
“As an Italian descendant, it is a great honor to partner with the Zonin family. We share the same passion for viticulture; crafting authentic, terroir driven wines, while caring for the environment for future generations. It is part of our philosophy,” said Bocardo.
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Proemio produces clean energy that represents 50 percent of its consumption and is working to reach 100 percent in the next years. The company sells more than 300,000Kg of grape stems to be reused as brick oven heating wood and 120,000 Kg of grape skins to the alcohol industry, which then comes back as natural fertilizer for the vines in its vineyard. Proemio winery is also using more solar energy and has started a recycling initiative with employee training.
Proemio boasts ongoing state-of-the-art technology, including a double selection belt, gravity fed tanks and pneumatic presses. Proemio utilizes stainless steel and concrete tanks that allow for an efficient use of energy during vinification. The company has invested in new concrete eggs/vats, more hail net protections, as well as new barrels to grow its reserve tier of wines.
