Olipop Names Camila Cabello as Brand Ambassador
Functional soda brand Olipop has signed multi-Grammy nominated Cuban born singer/songwriter Camila Cabello as its first major brand partner. While known primarily as a singer, songwriter and actor, Cabello is also a passionate businesswoman working to support brands with impactful missions. The partnership will center around deep creative collaboration on upcoming marketing initiatives, as well as ongoing involvement and advocacy of their shared mission in the health and wellness space.
This partnership is a testament to the better-for-you beverage’s current exponential growth and long-term ambition to transform the traditional soda industry, as Cabello is going against the grain by choosing to partner with an up-and-coming brand like Olipop.
“What we put into our bodies can lead to so many different health issues, including negative effects on your mental health,” said Cabello. “I’m proud to partner with a brand that is working to provide healthier drink options that align with how I strive to live.”
“Authentic alignment with our talent partners is critical to us, and our partnership with Camila sprung out of her organic love for the product and our love for her amazing values and creativity,” said Ben Goodwin, Olipop’s founder, formulator and CEO. “We are thrilled to partner with Camila to amplify Olipop ’s involvement in meaningful cultural moments born out of making a positive change in society and spreading true enjoyment in the process.”
Cabello was previously announced as an Olipop investor in February 2022, but is deepening her relationship with the brCaand with this new deal. OLIPOP’s delicious product offerings, health benefits, and transparency to customers have attracted additional strategic celebrity and business investors including Priyanka Chopra Jonas, Nick Jonas, Joe Jonas, Kevin Jonas, Mindy Kaling, Logic, Gwyneth Paltrow, top execs from ClassPass, TikTok, Shake Shack, Equinox, and many more.
Since launching in 2018, Olipop has already achieved a striking valuation of $200 million, disrupting the traditional soda industry and amassing widespread appeal for its tasty, nostalgia-infused flavors, and proprietary gut-friendly formulation. The brand was started by beverage entrepreneurs Goodwin and David Lester who set out to create a functional soda—one with a familiar and delicious taste but with the added benefits of microbiome and digestive health support.
While traditional soda is loaded with sugar and additives, each can of OLIPOP has only 35-45 calories, contains two to five grams of natural sugars, and provides nine grams of prebiotic plant fiber, which is one-third of the daily recommended amount. The product is eliminating the consequences of the traditional soda category, and making way for a new functional soda with benefits, changing the trajectory of health outcomes for many consumers.
For updates on issues of interest in the food and beverage industries, subscribe to Gourmet News.
MTN DEW Purple Thunder Debuts at Circle K
MTN DEW Purple Thunder, a new beverage that combines the flavors of blackberry and plum is now only available at Circle K.
“We are thrilled to offer MTN DEW Purple Thunder as an exclusive flavor at Circle K,” said Kevin Lewis, chief marketing officer for Circle K parent company Alimentation Couche-Tard. “Everything from the berry flavor to the design was specially created by MTN DEW and Circle K to provide a unique beverage that is sure to bring a new level of fun and flavor to our customers.”
The soda debuted in 20-ounce bottles and on fountain.
“MTN DEW is on a continuous mission to create the best flavors with the best partners, and we know DEW Nation is going to love the delicious flavor twist of blackberry and plum that Purple Thunder brings to our roster,” said Pat O’Toole, chief marketing officer, MTN DEW. “And, there is no better partner than Circle K to bring this awesome flavor to life.”
The bottle design features its own biker gang of DEW characters – including a plum and blackberry enjoying the sweetest ride of their life.
Keep up with new products by subscribing to Gourmet News.
Coca-Cola Launches Global Innovation Platform, Product
Coca-Cola has unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.
Through limited-edition, sequential releases, Coca-Cola Creations will introduce products and experiences across physical and digital worlds. Coca-Cola Creations was developed under the Real Magic brand platform, which was revealed in late 2021.
“For over a century, Coca-Cola has maintained its iconic status around the world as a symbol of optimism that has refreshed generations,” said Oana Vlad, senior director, global brand strategy. “When we launched Real Magic, we wanted to connect with and celebrate the experiences that bring joy to young people today, and that has taken us to an exciting new territory.”
The first product to launch under Coca-Cola Creations is Coca-Cola Starlight, which the company said was “created with the vision that – in a world of infinite possibilities – somewhere in our universe, another kind of Coca-Cola, another way of connecting with each other might exist.”
Coca-Cola Starlight combines Coca-Cola taste with a dash of the unexpected, including a reddish hue. “Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space,” the company said.
“Thirty-five years ago, Coca-Cola partnered with NASA to become one of the first soft-drinks to travel to space,” Vlad said. “That same passion for space still exists today. With Coca-Cola Starlight, we wanted to celebrate the remarkable ability of space exploration to inspire generations to discover new worlds of infinite possibilities. We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space.”
tadalafil cipla djpaulkom.tv My thick hair stared to become thin gradually exposing my skin on the head and I did not notice. Having said that, patients with ED have sildenafil viagra generico to have be aware of side effects that can come along with its content. For several states, viagra without prescriptions the average age you’ll apply for a learners permit is fifteen. However, after the emergence of buy levitra no prescription, sildenafil citrate chemical was further polished and used by developing various other forms of sexual stimulation may be needed.
Coca-Cola Starlight packaging design features a multi-dimensional, light-filled star field and will be supported by a digital-first marketing campaign, including a partnership with global pop star Ava Max. The campaign is led by an augmented reality “Concert on a Coca-Cola” experience that can be accessed here and by scanning a Coca-Cola Starlight can or bottle.
Surrounded by red liquid and gradient lighting, Max will perform her hits, “Kings & Queens,” “Sweet But Psycho” and “EveryTime I Cry” as part of an AR-holographic private concert using the can as an anti-gravity, translucent space station. The experience design and production was created by Virtue (the agency powered by VICE) and Tool. Coca-Cola partnered with Forpeople on the packaging design.
Coca-Cola Starlight is available for a limited time beginning Feb. 21 across North America and in select countries globally in the coming months in zero-sugar only.
Later this year, Coca-Cola will introduce additional limited-edition Coca-Cola Creations featuring unique innovations and unexpected collaborations.
For more updates on foods and beverages industries, subscribe to Gourmet News.
