Yerbaé Energy Beverages, Costco Expand Partnership
Yerbaé Brands Corp., a plant-based energy beverage company, has expanded and deepened its strategic partnership with Costco, building upon the success from calendar year 2023 that led Yerbaé to become a top performing brand in many of the club store’s locations in the U.S. marketplace. Yerbaé is set to continue its growth, providing consumers with a diverse range of innovative, health-conscious beverages through one of the strongest retailers in North America.
“We are committed to delivering member value and have witnessed robust consumer retention from existing Yerbaé consumers in club store locations across the country so far. This new expansion not only expands the reach of Yerbaé but also allows us to offer new and exciting options to consumers at an attractive price. At Yerbaé, we believe that health shouldn’t come at cost, and this collaboration is a significant step towards making that a reality for a broader audience,” said Todd Gibson, co-founder and chief executive officer of Yerbaé.
The clubs will feature a variety pack of Yerbaé’s top-selling energy beverages flavors. This continued partnership reflects Yerbaé’s commitment to delivering exceptional value to members of the club store chain and meeting the evolving preferences of consumers across the United States.
To learn more, join Yerbaé’s mailing list https://investors.yerbae.com or follow us on social media @DrinkYerbae to see live updates from the in-store activities.
Yerbaé Brands Corp., makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, Ariz., in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
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Alcohol-Free, Hemp-Derived WYNK Expands Distribution
WYNK, a hemp-derived, THC and CBD infused seltzer, can be purchased online in over 30 states and is now available in a growing number of traditional adult beverage retailers in Chicagoland, New Jersey, Connecticut, Massachusetts and beyond. Wherehouse Beverage Co.’s, maker of WYNK, strategic expansion into brick-and-mortar stores aligns with the brand’s mission to pioneer a distinct category of alcohol-free, flavorful, precision-dosed cannabis beverages for the mainstream consumer.
Wherehouse Beverage Co’s commitment to product quality includes in-house and independent potency testing as part of its end-to-end production control in its manufacturing and distribution–emphasizing the company’s goal of creating a groundbreaking THC-infused beverage that consumers can trust.
“The WYNK team is focused on creating a new, safe and exciting adult-beverage category that aligns with shifting consumer trends,” said Phil McFarland, general manager, THC Beverages at WHBCo. “By working with age-gated retailers and utilizing precision dosing technology, we are ushering in a cultural turning point where regulations are thoughtfully crafted to provide a sensible framework for this category.”
As the “Cali sober” trend gains traction, WYNK presents a guilt-free alternative to traditional alcoholic beverages, creating a balanced, light and social buzz. With flavors including Black Cherry Fizz, Lime Twist and Juicy Mango, WYNK Seltzer offers a familiar-taste and refreshing experience for consumers. WYNK contains zero sugar and is made with a 1:1 ratio of naturally occurring, hemp-derived THC to CBD. There are two dosage options, 2.5mg and 5mg per can.
“This launch is personally exciting for me—I’ve seen a trend among consumers who are tired of the way alcohol makes them feel,” said Angus Rittenburg, WHBCo co-founder. “WYNK allows for more opportunities to get together socially and enjoy a clean buzz, without the sacrifice of giving up a drink, or experiencing a hangover.”
The expansion of WYNK into new markets allows consumers greater access to low-dose THC products in a format that flows with their social lives. The growing list of adult beverage retailers includes:
Connecticut: Ancona’s Wines and Liquors
Illinois: Garfield’s Beverage Warehouse and Binny’s Beverage Depot
Massachusetts: Luke’s Liquors
New Jersey: select ShopRites, Bourbon Street Wine & Spirits and Joe Canal’s Discount Liquor Outlet
In coming months, WYNK will be on shelves in Ohio.
Learn more about WYNK and retail locations: drinkwynk.com.
Available in 32 states, WYNK is the most widely distributed THC seltzer in the United States. The expertly crafted product was created to provide consumers with a light, balanced and social beverage that promotes wellness through social connection. WYNK has zero calories, zero sugar and is made with all-natural flavors and a 1:1 ratio of THC and CBD.
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Yerbaé Plant-Based Energy Expands Distribution With Mariano’s
Yerbaé Brands Corp., a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Mariano’s, a mid-west supermarket chain owned by Kroger.
In a noteworthy development, Yerbaé’s products have been officially authorized by Mariano’s for distribution across all locations in the greater Chicago region. Mariano’s, a subsidiary of Kroger, has become a key player in the supermarket industry in the Midwest since opening its doors in 2010.
Commencing Jan. 10, Yerbaé’s four refreshing SKUs—Mango Passionfruit, Black Cherry Pineapple, Yuzu Lime, and Classic Lemonade—will be available for purchase at all Mariano’s locations. This expansion not only underscores Yerbaé’s commitment to providing innovative and health-conscious beverage options but also reflects the brand’s strategic vision for increased accessibility.
“We are excited to announce our partnership with Mariano’s, a trusted name in the supermarket industry. This collaboration allows us to bring Yerbaé’s refreshing beverages to a wider audience within the third largest domestic market in the United States, and additionally expands Yerbaé’s growing demand in the Midwest marketplace,” said Seth Smith, vice president sales of Yerbaé Plant-Based Energy.
Yerbaé is proud to be part of the Mariano’s portfolio, aligning with the supermarket’s commitment to providing a premium shopping experience. The inclusion of Mariano’s in Yerbaé’s distribution network marks a substantial milestone for the company’s growth and market reach.
Yerbaé Brands Corp., makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly.
Founded in Scottsdale, Ariz., in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment.
For more news of interest to the beverage industry, subscribe to Gourmet News.
