Coco Libre Reveals Three Reasons to Choose ‘From Concentrate’
Back in the day, “from concentrate” meant that a beverage was overprocessed, nutritionally empty and would probably taste funny. Back then, the choice between “fresh” or “from concentrate” was a no-brainer.
But food science and beverage manufacturing have come a long way since then. In today’s globalized beverage manufacturing system, “from concentrate” means something much more positive. As a company whose core ingredient comes from the Philippines, Coco Libre stakes its reputation on “from concentrate” giving consumers everything they demand and deserve. How is this possible? Here are three reasons why.
First, Coco Libre’s low-energy concentration method makes use of advances in no- and low-heat methods to retain maximum nutrition and flavor quality. The process involves the cold-concentration method known as reverse osmosis, or RO, to gently remove a majority of water while retaining all of the nutrition and flavor components. This ultra-premium, low-energy method removes water from fruit juices by means of special filters. Additional water is then removed under a vacuum at a minimal temperature to maintain the highest level of quality and nutritional integrity.
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The coconut water concentrate, with nutrition and flavor intact, then goes into Coco Libre beverages that are made in the USA. That enables the company to deliver beverages that embody the trust and quality Coco Libre customers expect. That level of assurance isn’t currently possible for beverage manufacturing at the ingredient source, so Coco Libre chose to make beverages close to home at facilities certified by GFSI (Global Food Safety Initiative) with SQF (Safe Quality Food).
But do consumers understand? “We still have work to do there,” says Candace Crawford, Chief Executive Officer of Maverick Brands, Coco Libre’s parent company. “The average consumer doesn’t know about all the advances in manufacturing and quality efforts behind the scenes. So we have to show how every decision we make, in the end, is aimed at bringing them a better tasting, better functioning product.”
Champagne Shipments to U.S. Increase for Third Consecutive Year
The Champagne Bureau, USA announced today that 20,508,784 million bottles of Champagne were shipped to the United States in 2015, an increase of 6.61 percent from 2014. This marks the third consecutive year of growth in Champagne shipments to the United States.
“It is wonderful to see U.S. consumers buying Champagne at record numbers. The strong growth represents the real excitement consumers have for Champagne and highlights the important role Champagne plays in the growing U.S. wine market,” said Sam Heitner, Director of the Champagne Bureau, USA. “As more Americans drink wine, they are placing more value on wines that come from unique places. This desire to understand where their wines come from is a key to building long-term connections with consumers and why we like to remind all that Champagne only comes from Champagne, France.”
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More than merely a type of wine, Champagne is a unique winemaking region with a long history of winemaking expertise. In fact, its historic hillsides, houses and cellars were recently named a UNESCO World Heritage Site. Therefore, to earn the right to label their bottles with the “Champagne” name, the growers and producers of the Champagne region adhere to strict grape growing, harvesting and winemaking regulations. In recent years, the region has also been lauded for its environmental leadership, launching a comprehensive carbon reduction effort that has already reduced the region’s carbon footprint and establishing a new environmental certification for wine growers and producers to quantify their environmental sustainability and advances.
Meijer Craft Beer Sales Result in Big Business for Local Breweries
Twenty years after carrying its first craft brew at a single Kalamazoo store, Meijer is selling more than 34 locally-brewed craft beers each minute in Michigan while continuing to add up-and-coming local breweries to an extensive selection that rivals specialty stores across the Midwest.
Meijer says it expects to continue five years of double-digit volume growth in craft beer sales and plans to sell more than $90 million in craft beer in 2016, including $30 million in local and hyper-local craft beers produced by breweries in Michigan. Building on the popularity of local breweries that account for 44 percent of all craft beer sold in Michigan, Meijer will carry IPAs, amber ales, stouts, and porters from 50 Michigan breweries and also expand the reach of six of the most popular local brands in the state at stores across its Midwestern footprint this year.
“What’s happening here in Michigan is a microcosm of what’s happening throughout the Midwest and across the country – the state of craft beer is thriving,” said Peter Whitsett, Executive Vice President of Merchandising and Marketing for Meijer, who notes that since 2010 the number of craft breweries Meijer carries and the space it provides for its selection has more than doubled. “Since carrying our first six packs of Bell’s Oberon in 1995, the culture of exploration in the craft beer community has continued to seek new tastes and flavors from locally-made brands. The craft partnerships we’ve forged over the last two decades are indicative of what is considered some of the best beers available in the country.”
The six breweries that will be featured in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin in 2016 include Bell’s Brewery, Founders Brewing Company, Short’s Brewing Company, New Holland Brewing Company, Atwater Brewery and Arcadia Brewing Company.
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“I remember coming to Meijer to start talking about distribution beyond our Bellaire brewery in 2006, and not yet having a production and packaging facility,” said Joe Short, Founder of Short’s Brewing Company. “The only way we could bring a sample was in a growler. They took a chance on us based on our experimental brews and that relationship not only helped build anticipation for our brand, but was pivotal in laying the foundation for our continued growth.”
Whitsett said Meijer customers can expect to see craft ciders, hard soda-flavored beers and distilled craft spirits to increase in popularity this year and that brewers will be aggressive with new innovations in barrel-aged brewing and techniques to improve consistency in each bottle or can of their brews. Whitsett also believes the popularity of hyper-localized breweries will continue to gain traction, and Michigan breweries like Perrin Brewing Company, Brewery Vivant, Dark Horse Brewery and Griffin Claw Brewing Company will continue attracting craft beer enthusiasts.
“One of the most exciting things about the craft beer world is its constant evolution, and we’re seeing more enthusiasts and casual beer drinkers shopping our aisles in their quest to find new brews and tastes from Michigan and beyond,” Whitsett said. “Being a retailer that calls Beer City U.S.A. home, it’s always been about community for us, and we’re thrilled we can help breweries expand beyond their local boundaries while providing customers across the Midwest with the craft beers they are most excited about.”
