Meijer Commitment to Local Craft Breweries Creates More Than $100 Million in Economic Impact
Meijer began carrying its first craft brew more than 20 years ago. Today, Meijer remains committed to the growing industry and the up-and-coming local breweries across the Midwest.
The Grand Rapids, Michigan-based retailer’s commitment to local craft breweries represents an annual economic impact of more than $100 million across the Midwest. Meijer expects to stay on par with its projected double-digit volume growth in craft beer sales, as the retailer has experienced over the past three years. With respect to Michigan-based craft beer alone, Meijer reports it has seen a 20 percent increase across its six-state footprint so far this year, said Rich O’Keefe, Meijer Senior Buyer, during a recent exclusive roundtable gathering of some of the best craft beer breweries in southeast Michigan.
“We attribute this growth to establishing a great dialogue with craft beer breweries throughout Michigan and cultivating their popularity across our retail foot print,” said O’Keefe at Atwater Brewery in Detroit. “The consumer response has been tremendous. It proves that the thirst for Michigan craft beer is apparent throughout our retail markets. We are proud of the great products Michigan-based breweries produce and look forward to expanding the availability and building the popularity of other great regional breweries.”
Meijer gathered together several Detroit and Michigan-based brewery owners and founders at Atwater Brewery to discuss product trends and the state of the local craft beer industry. The event kicked off local in-store tasting events with area craft “brewlebrities” on site at select Meijer stores.
Participants included:
Joe Short: Founder/Owner of Short’s Brewing Company
Mark Reith: Owner of Atwater Brewery
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Tony Grant: Owner of Jolly Pumpkin Artisan Ales, North Peak Brewing Company and Northern United Brewing Company
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“The concept of craft beer – especially in Detroit – has grown quickly from a garage hobby to a viable economic engine for Detroit and Michigan,” said Peter Whitsett, executive vice president of merchandising and marketing for Meijer. “We are proud to celebrate the craft masters who drove this industry to where it is today in Detroit. Their commitment to quality and craftsmanship is fueling demand for craft beer in and around Detroit.”
Meijer began carrying its first craft brew – Bell’s Oberon – 20 years ago at a single Kalamazoo store, and today sells more than 550 different craft beers from 220 local breweries across the retailer’s six-state footprint. Of those, 40 are produced by Detroit or southeast Michigan breweries. Meijer continues to partner with local craft brewers to expand their distribution. In fact, Michigan craft beer sales account for 31 percent of the retailer’s craft beer sales and 10 percent of the retailer’s total beer sales.
“Being in the same room with this group of craft brewlebrities – knowing their histories and the how far they’ve come is truly amazing,” said Shannon Long, Producer and Co-host of “Pure Brews America,” who moderated the roundtable discussion. “I think what makes them great is that they are focused on their core and not the next hot thing. They don’t need to follow a trend because they are the trend. “
Celestial Seasonings Brings Back Iconic Packaging, Adds New Flavors
For nearly 50 years, the Celestial Seasonings® brand has brought the magic of tea to people around the world with its unique packaging. Celestial Seasonings is now returning to its iconic artful packaging in response to consumer demand. Celestial Seasonings is also launching five new flavors and re-releasing a fan favorite.
“Last fall, we introduced refreshed packaging intended to modernize our look while maintaining our Celestial Seasonings heritage. Our passionate fans made it clear that our refreshed look was missing some of that special Celestial Seasonings magic,” said Irwin D. Simon, Founder and Chief Executive Officer of Hain Celestial. “We’ve listened to our consumers and are excited to return to our classic, imaginative package design they feel passionate about, which has made Celestial Seasonings the leading specialty tea brand since 1969 and a key part of the Hain Celestial portfolio since 2000.”
In addition to reintroducing the iconic classic packaging, Celestial Seasonings has launched five delicious new varieties to its herbal and green tea portfolios. The new flavors include:
- Sleepytime® Mint Herbal Tea: Peppermint leaves blended with the time-honored Sleepytime blend of calming herbs, including chamomile, spearmint and natural spearmint flavor.
- Sangria Zinger® Herbal Tea: A vibrant blend that captures the true taste of sangria with tart and tangy hibiscus and natural pineapple, blood orange and lemon flavors.
- Fireside Vanilla Spice™ Herbal Tea: The perfect balance of sweet and spicy featuring cinnamon, licorice, plus ginger, cardamom and natural vanilla flavor.
- Matcha Green Tea: An invigorating combination of Japanese matcha powder with fine sencha-style green tea leaves.
Ginger Green Tea: A nutty, balanced blend featuring both dried sencha-style green tea and pan-fired green tea, plus spicy, earthy ginger root.
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Also due to consumer demand, the brand is re-releasing its popular Almond Sunset™ Herbal Tea. Available exclusively online, this treasured Celestial Seasonings tea is a toasty blend of roasted carob and barley enhanced with rich and mellow almond flavor, orange peel and a hint of sweet cinnamon. This beloved tea and the five new varieties are now shipping.
Top Note Tonics Revive European Flavor Profile
What originally began as a homebrew quest to develop an herbal beer instead led to the birth of Top Note Tonics. Mary Pellettieri, a chemist, botanist and craft beer veteran who spent a number of years in product development at Goose Island Brewery, was experimenting with botanicals when she produced an herbal concentrate that intrigued her. It was a flavor profile that paired bitter, sour and sweet and was reminiscent of the curative tonics used in Europe in the early 1800s.
Over the course of several years, Pellettieri and her partner, Noah Swanson, refined her original recipe and in 2014 debuted Top Note Tonics – a classic line of complex herbal concentrates that create an amaro soft beverage or sophisticated hard drink when mixed with seltzer water and spirits.
“There’s a certain elegance to assembling a cocktail that’s purposely built with refreshing flavors and not overpowered by sweet. Top Note Tonics are simple to use and provide flavor complexity without extra steps,” says Pellettieri.
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The tonics are available in five concentrates – Bitter Orange, Bitter Lemon, Gentian Lime, Indian Tonic and Ginger Beer. Each is made from carefully sourced whole roots, barks, fruits, herbs, spices and real cane sugar. No artificial colors or preservatives are used and all varieties are gluten free, made with non-GMO ingredients and contain half the sugar of standard mixers.
Top Note Tonics are available in 10- and 25-ounce bottles. They retail for approximately $10 and $22 and can be purchased online attopnotetonic.com and Amazon or at select grocery and spirit stores.
