Celestial Seasonings Brings Back Iconic Packaging, Adds New Flavors
For nearly 50 years, the Celestial Seasonings® brand has brought the magic of tea to people around the world with its unique packaging. Celestial Seasonings is now returning to its iconic artful packaging in response to consumer demand. Celestial Seasonings is also launching five new flavors and re-releasing a fan favorite.
“Last fall, we introduced refreshed packaging intended to modernize our look while maintaining our Celestial Seasonings heritage. Our passionate fans made it clear that our refreshed look was missing some of that special Celestial Seasonings magic,” said Irwin D. Simon, Founder and Chief Executive Officer of Hain Celestial. “We’ve listened to our consumers and are excited to return to our classic, imaginative package design they feel passionate about, which has made Celestial Seasonings the leading specialty tea brand since 1969 and a key part of the Hain Celestial portfolio since 2000.”
In addition to reintroducing the iconic classic packaging, Celestial Seasonings has launched five delicious new varieties to its herbal and green tea portfolios. The new flavors include:
- Sleepytime® Mint Herbal Tea: Peppermint leaves blended with the time-honored Sleepytime blend of calming herbs, including chamomile, spearmint and natural spearmint flavor.
- Sangria Zinger® Herbal Tea: A vibrant blend that captures the true taste of sangria with tart and tangy hibiscus and natural pineapple, blood orange and lemon flavors.
- Fireside Vanilla Spice™ Herbal Tea: The perfect balance of sweet and spicy featuring cinnamon, licorice, plus ginger, cardamom and natural vanilla flavor.
- Matcha Green Tea: An invigorating combination of Japanese matcha powder with fine sencha-style green tea leaves.
Ginger Green Tea: A nutty, balanced blend featuring both dried sencha-style green tea and pan-fired green tea, plus spicy, earthy ginger root.
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Also due to consumer demand, the brand is re-releasing its popular Almond Sunset™ Herbal Tea. Available exclusively online, this treasured Celestial Seasonings tea is a toasty blend of roasted carob and barley enhanced with rich and mellow almond flavor, orange peel and a hint of sweet cinnamon. This beloved tea and the five new varieties are now shipping.
Top Note Tonics Revive European Flavor Profile
What originally began as a homebrew quest to develop an herbal beer instead led to the birth of Top Note Tonics. Mary Pellettieri, a chemist, botanist and craft beer veteran who spent a number of years in product development at Goose Island Brewery, was experimenting with botanicals when she produced an herbal concentrate that intrigued her. It was a flavor profile that paired bitter, sour and sweet and was reminiscent of the curative tonics used in Europe in the early 1800s.
Over the course of several years, Pellettieri and her partner, Noah Swanson, refined her original recipe and in 2014 debuted Top Note Tonics – a classic line of complex herbal concentrates that create an amaro soft beverage or sophisticated hard drink when mixed with seltzer water and spirits.
“There’s a certain elegance to assembling a cocktail that’s purposely built with refreshing flavors and not overpowered by sweet. Top Note Tonics are simple to use and provide flavor complexity without extra steps,” says Pellettieri.
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The tonics are available in five concentrates – Bitter Orange, Bitter Lemon, Gentian Lime, Indian Tonic and Ginger Beer. Each is made from carefully sourced whole roots, barks, fruits, herbs, spices and real cane sugar. No artificial colors or preservatives are used and all varieties are gluten free, made with non-GMO ingredients and contain half the sugar of standard mixers.
Top Note Tonics are available in 10- and 25-ounce bottles. They retail for approximately $10 and $22 and can be purchased online attopnotetonic.com and Amazon or at select grocery and spirit stores.
Henry’s Hard Soda Launches New Hard Cherry Cola Flavor
Following a strong launch at the beginning of the year, MillerCoors is expanding its Henry’s Hard Soda offerings to include Henry’s Hard Cherry Cola. Now available on shelves nationwide, Henry’s Hard Cherry Cola joins the rest of the Henry’s family of flavors, Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.
At 4.2 percent alcohol by volume, Henry’s Hard Cherry Cola is made with real cane sugar and delivers a refreshing cherry cola flavor with a subtle hint of almond taste, giving it a distinctive twist from Henry’s other two flavor offerings.
“We are thrilled to see such strong excitement for Henry’s Hard Soda. Consumers are raving about both Hard Ginger Ale and Hard Orange flavors,” said Bryan Ferschinger, MillerCoors senior director of innovation. “We believe our Hard Cherry Cola hits that perfect balance of familiarity and appeal, and we can’t wait for people to try it.”
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Henry’s Hard Soda offers a fun and exciting way to put an unexpected, adult spin on familiar flavors. The brand is supported with a national, Gen-X targeted marketing campaign that kicked off in January 2016 and features adults who have grown up, but have not grown old. The campaign includes TV, digital media, social media, billboards and point-of-sale marketing.
“Our focus remains on the Gen-X audience because we believe this is a group that continues to be overlooked,” said Ferschinger. “We know Gen-Xers have stuff to do tomorrow, which is why we created Henry’s Hard Soda. Henry’s provides just the right amount of fun, helping people embrace their ‘Live Hard-ish’ lifestyle.”
