#SFFS17 White Coffee’s Gift Packs Perfect the Art of Giving
When the December shopping season has arrived and stressed holiday shoppers are stumped for last minute gift ideas, White Coffee is offering an array of gift packs and canisters that coffee lovers are sure to enjoy.
Visit White Coffee at booth #2136.
Four new gift packs have been created to satisfy holiday shoppers and their loved ones:
Joy – A collection of six 1.5 ounce medium roasted ground coffees including Salted Caramel, Toasted Almond, Vanilla Hazelnut, Coconut Cream, Toffee Nut and Egg Nog in a soft brick format with a silver and gold retro decorated gift box.
Christmas – Six medium roasted ground coffees highlighting flavors of the season including Hazelnut, Vanilla, Peppermint Bark, Ginger Bread, Pumpkin Spice and Chocolate Fudge, also in a 1.5-ounce soft brick format with an old fashioned gold and black presentation.
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Spirited Coffee Sampler – A collection of six flavored “spirited” coffees licensed by White Coffee, including two varieties each of Jim Beam, Tortuga® and Kahlua®, in a handy gift pack.
Two additional winter gift-giving options include White’s French Roast Coffee in a decorative canister, as well as the Medallion canister – both gourmet coffees and both come in 6-ounce sizes. Other gift options include Everyday, another 6-pack soft brick set of flavored coffees as well as a spring-decorated gift box.
Brännland Cider Wins Double Trophies at International Cider Challenge
Brännland Cider won two trophies and were announced class winners in two competition categories, as well as winning gold medals for its remaining entries at the International Cider Challenge.
Brännland Cider Barrique 2014 was announced category winner in the Specialty Cider category. Brännland Iscider x 3, multipack, was announced the winner in the design Innovation category. Brännland Iscider 34 Brix 2014 and 35 Brix 2015 won gold medals in the Specialty Cider category.
“We’re once again pleased to have shown that our ciders hold their own in an international setting. The fact that we managed to win categories that underline both the quality of the cider itself as well as how we approach the presentation of the product is fantastic. We’ve been working with Pernilla Sundgren Graniti at Congenial advertising from the beginning and are very happy to have confirmed by an independent judging panel that our packaging communicates the premium product that we produce,” said Andreas Sundgren Graniti, Brännland Cider.
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“Out of this year’s entries the Scandinavian entries stood out a bit more than those from the other countries and they seem to have taken the category a bit more seriously,” said Chairman of the Design Judges Paul Foulkes-Arellano on the Design and Innovation award. “One of these was the clear winner: Brännland Cider’s Iscider from Sweden. What was really interesting was that it had a really stripped back design and it was understated but elegant and it looked a million dollars. It really reflected that Scandi design feel. As an ice cider going up against ice wine the producer wants it to be paired with food, and this really came across in the design. It stood head and shoulders about everything else; a great design and not overloaded with stuff.”
Brännland Cider produces cider using 100 percent Swedish apples for a national and international market. The company’s first vintage, an ice cider produced in the Swedish county of Västerbotten, not far from the arctic circle, using Swedish apples in adherence to the denomination set in the country of origin of ice cider, Canada, was released in 2012.
Tapping Into the Homebrew Market
by Micah Cheek
Home brewing kits are becoming a popular gift for hobbyists, but marketing and selling the kits poses some unique challenges. Patrick Bridges, Vice President of sales and Marketing at Cooper’s DIY, notes that holiday sales for the Mr. Beer kit are reflecting strong interest in the hobby. “It was a tremendous response, we experienced better sell though this year than many past years. By really identifying with the craft beer movement, I think it really resonated with consumers,” says Bridges. “People do it because they can create new beers and share. Beer is made for special occasions, holidays and birthdays. Typically, the purchaser is the foodie, they’re interested in cooking and natural ingredients.”
Part of the appeal of these kits is premixed ingredient sets that not only allow home brewers to make classic favorites like IPAs and stouts, but replicate award-winning and hard to find brews as well. “Many craft beers, they can’t distribute outside of their state, with a commercial system that isn’t always able to bring beers to where you live,” says Bridges. “We took a couple gold medal winners and cloned their beers. It’s a collaboration. If you can’t get it, make it.”
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Bringing home brewing to retail spaces has presented some unexpected insights. “We sell in liquor stores and they don’t do very well. People are there for instant gratification. Any kind of kit doesn’t do well at liquor stores,” says Bridges. “Our kits are usually sold in the kitchen or housewares department. They’re often in the top 10 selling products during the holidays.” But the brick and mortar space still presents some marketing issues. “It’s a long process. You can’t make the beer there, plus you can’t serve it. It has unique challenges in that regard,” says Bridges. “Where possible we have videos we can loop to show how easy it is. The way to get people interested is to taste the beer, but we’re unable to execute that at retail for obvious reasons.”
With expanding home brewing interests, options other than beer are getting attention. “Last year we introduced Hacked Root Beer. Things like that and some of these hard sodas are trending now. Those seem to be really driving the trends rather than ciders,” says Bridges. “The big trend now is barrel-aged beers. We add wood chips, so you don’t have to put it in a barrel.”
