Capri Sun Debuts Multi-Serve Format for RTD Category Expansion
For years, Capri Sun fans have called for a larger serving size to enjoy even more of their childhood favorite drink. In fact, between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size. Just in time for summer, the brand is answering this call with the launch of Capri Sun Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.
As the brand behind the number one kids’ drink in America, Capri Sun pouches have largely been for on-the-go occasions. Now, Capri Sun Multi-Serve is bringing this fan favorite taste to everyone, particularly to the kitchen table in an additional convenient format to enjoy with families and bigger groups. Now available exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco locations, Capri Sun Multi-Serve delivers great value as a convenient two-pack with 32 pouches’ worth of juice.
“With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings and even dinnertime at home,” said Jordan Mann, senior brand manager, Capri Sun. “We’re now able to delight those fans that grew up on Capri Sun with an offering that suits their needs. They’ve outgrown the serving size of the pouch, but not their love for Capri Sun.”
The launch of Capri Sun Multi-Serve marks the brand’s expansion in the $38 billion ready-to-drink category. The latest innovation is set to drive growth for the brand, especially at a time when consumers are looking to club retailers for value by buying in bulk to accommodate many in the household.
To learn more about Capri Sun’s latest product innovation, follow @caprisun on Instagram and @caprisun_usa on TikTok.
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Farmer Brothers Hires Experienced CFO Fisher
Farmer Brothers, a leading roaster, wholesaler and distributor of coffee, tea and allied products, has appointed Vance Fisher as chief financial officer. Brad Bollner, who has served as the company’s interim CFO since August 2023, will remain with the company as its vice president of finance.
“Vance is an experienced CFO with a proven track record of helping organizations grow revenue and EBITDA,” said Chief Executive Officer John Moore. “We are excited to have him join our leadership team as we continue to unlock the full potential of our direct store delivery (DSD) network and drive strategic, long-term growth. We are also especially appreciative of Brad’s diligence and contributions throughout our recent transition.”
Fisher, who has more than 25 years of financial leadership experience, most recently served as CFO of Nothing Bundt Cakes, where he helped triple the company’s EBITDA in as many years. He has also previously served as CFO of Dunn’s River Brands, a DSD food and beverage company, and Daisy Brand, where he helped drive revenue and profitability growth by four-fold during his nine-year tenure.
Fisher holds bachelor’s degrees in both accounting and finance from the University of Oklahoma.
“Farmer Brothers has long been regarded as an industry leader and expert in coffee and I am excited to be joining the company at such a pivotal time as it refocuses on its DSD business,” said Fisher. “I look forward to working with John and team to build on recent success as the company focuses on further improving our cost structure, generating revenue and driving top line growth.”
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Everest Ice and Water Systems Giving Vending Machine Away
Everest Ice and Water Systems, a leader vending technology, is announcing a giveaway contest for a brand new Everest ice and water vending machine. Hosted entirely online, the competition is intended for new entrepreneurs in the ice and water vending industry, with the goal of helping the winner launch a new venture in this overlooked but rewarding space.
Everest’s proprietary technology transforms the way ice and water is sold, helping entrepreneurs maximize income from vending machines while minimizing numerous expenses and offering a superior customer experience. By gifting one of its vending machines to the winner, Everest will provide an entrepreneur with the necessary equipment to create a profitable and reliable source of passive income.
Entrepreneurs of all experience levels are encouraged to participate, though previous experience in related fields such as foodservice or retail is preferred. Applicants must submit a basic operational plan outlining which areas they intend to target and how they will serve their customers. Likewise, applicants must propose a legally permissible location for the vending machine in the United States. Selected candidates will be interviewed by the Everest team, with the winner to be announced in June.
Since 2016, many entrepreneurs have taken advantage of the low capital investment, ease of installation, and minimal maintenance required for Everest’s vending machines to start side hustles and generate a quick return on investment. The giveaway also aligns with Everest’s overarching mission of harnessing its cutting-edge technology to accelerate the growth of small businesses and solo ventures.
According to Ben Gaskill, Everest’s VP of sales, “The essence of entrepreneurship lies in spotting wise investment opportunities. Our vending machines stand out in their ability to generate income, day and night.”
Dan Doromal, VP of operations, adds, “We’re honored to help entrepreneurs reach a new level of financial prosperity by capitalizing on the incredible convenience and efficiency of state-of-the-art ice maker technology.”
In the coming years, Everest aims to play a central role in establishing ice and water vending as a lucrative and growing industry for entrepreneurs who want to build financial independence while minimizing the time, effort, and money involved.
Everest Ice and Water Systems, headquartered in Apopka, Fla., since 2019, with its patented, innovative, and eco-friendly technology, has made the company’s Everest VX series the best-selling ice and water vending machine in the United States. Everest uses the most advanced proprietary components to replace the typical ineffective ice delivery service with an eco-friendly alternative.
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