New Beverages from Body Surf #ExpoEast
Body Surf Brands, Inc., founded in 2017 and located in Jacksonville Beach, Florida, is committed to helping people journey through a more productive life with healthy hydration. It is estimated that up to 70 percent of people live in a state of chronic dehydration and are unaware of their condition. After 24 years in the beverage industry, Founder Jerry Wilson embarked on a two-year effort to create, produce and market a different kind of beverage. Certified USDA Organic, tasty and low-calorie (≤ 15 calories/16 ounce bottle), Body Surf Organic Infused Water was introduced to the market in December 2017. The product is currently available in four unique flavor infusions: Cucumber+Mint, Blueberry+Lavender, Strawberry+Mint and Mango+Yuzu.
Visit booth 5200 at Natural Products Expo East
Since its launch, natural foods markets, convenience stores, restaurants, hospitality venues and many other channels have selected Body Surf as an addition to their beverage offering. In less than six months, the company is into its third production run and is now distributed by Champion Brands, Inc., across the Northeast Florida territory. The company is focused on building consumer, customer and distributor value while expanding across the United States. The tagline, says Wilson, who also calls himself “Chief Hydration Officer,” is “Whatever Your Journey, Surf Well Hydrated!” He adds that they hope to share the taste of Body Surf with thousands of leaders and engage in dialogue about the potential for this unique brand.
Body Surf Organic Infused Water is gourmet water with a fresh and appealing taste. Additionally, it is marketed to be a higher volume, single-serve infused water that delivers great value to direct customers and their consumers. USDA Organic yet shelf stable, Body Surf brings a “best used by date” of 12 months from the date of production. The beverages can be stored in an ambient storage room prior to chilling while being merchandised in the grocery section at room temperature.
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Body Surf seeks consumers from healthy, active lifestyles as well as any individual looking for a healthy, change-of-pace beverage. The products have performed well in chilled grab-and-go occasions, meals, afternoon beverage breaks, and they are terrific as “skinny mixers” in an evening cocktail offering. Body Surf is proud to be a beverage that is not only parent-approved but actually enjoyed by children.
Wilson concludes, “We are very proud of the positive reaction we have had from our customers and their consumers. Although Body Surf was designed with and for the Millennial population, we have seen our user base range from younger children to baby boomers. This is a great hydration option for anyone seeking gourmet water without the fuss of hand making an infused drink.”
Sodas Worthy of a Celebration
By Lorrie Baumann
DRY Soda Company creates beautifully flavored, lightly-sweet sodas, made with just a handful of ingredients. Its cornerstone DRY Sparkling line features lightly sweetened craft sodas with culinary-inspired flavors especially designed to pair with food. The line comes from CEO and Founder Sharelle Klaus, who launched DRY Sparkling in 2005 with a Lavender soda that is today the only flavor from the original collection that’s still in production. It’s DRY Sparkling’s best seller. “We just had to change the way Americans were thinking about sodas,” Klaus said. “They could be elevated; they could be elegant. They could be an experience like having a nice glass of champagne.”
Over the years since the brand debuted, its distribution has grown, and DRY Sparkling has become known as an option for celebratory occasions that don’t include alcohol – so much so that DRY Sparkling is now offering, in addition to its full line of flavors in 12-ounce cans and bottles, seasonal flavors in 750mL bottles labeled with art that celebrates the season.
The seasonal flavors for the winter holiday season are Cranberry and Blood Orange. Watermelon and Pineapple are offered for the summer season. “We were looking at more refreshing flavors that would be fun to drink on a hot summer day or bring on a picnic,” Klaus said.
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Like the other flavors in the line, they’re flavorful but low in sugar, with about 60 percent less sugar than other sodas. Flavors include, in addition to the Lavender, Fuji Apple, Vanilla, Cucumber, Rainier Cherry, Watermelon, Blood Orange and Ginger. Watermelon is available in a 12-ounce bottle as well as the 750mL celebration bottle. All of the flavors are natural.
DRY Soda Co. has also just introduced DRY Zero Sugar sodas, a new line that’s organic and sweetened with organic stevia leaf extract for a sugarless soda that contains no artificial sweeteners. DRY Zero Sugar is offered in four flavors – two with caffeine and two without. The two flavors that contain caffeine are Cola and Peach Tea, while Island Fruit and Mountain Berry contain no caffeine. “They’re a much bolder flavor, but still less sweet than regular diet soda,” Klaus said.
The entire DRY Soda Co. product range carries the Non-GMO Project’s verified seal, and they all work as cocktail mixers as well as ready-to-drink sodas. DRY Soda Co. encourages that with a cocktail generator on its website: the visitor to the website can choose a spirit and a DRY Sparkling flavor that’s on hand, and the website will offer a couple of different recipes. “Some we create ourselves, but a lot of them came from mixologists from around the country,” Klaus said.
Booming Craft Spirit Industry, Changing Consumer Tastes Drive Growth for Top Note Tonic
According to Mary Pellettieri, co-Founder of Top Note Tonic, there’s a significant gap in the craft mixer market that her company is ready to fill. She points to a May 2018 report from Morgan Stanley that identifies the U.S. tonic market as half the size of the UK market but with nine times the craft spirit producers.
“The American market is underserved. It needs a homegrown, independent mixer brand to pair with the tremendous growth of the craft spirits industry. Plus, there hasn’t been innovation in the mixer beverage category in more than 50 years,” says Pellettieri. “Top Note mixers are fresh, playful and encourage experimentation. I crafted them for mixability, drinkabilty, quality and versatility to elevate the modern cocktail experience.”
In 2014, believing that beverage mixers needed a craft brewer’s touch for innovation and flavor balance, Pellettieri and her partner, Noah Swanson, teamed up to launch Top Note.
Pellettieri is a 20-year craft beer veteran with a degree in botany who spent eight years at Goose Island and helped launch many of the brewery’s highly regarded labels, including Matilda, Sofie and 312.
She applied her experience and knowledge to create Top Note mixers, which have a unique set of flavors and formats that have broad appeal in the cocktail space.
“Today’s cocktail consumers are seeking modern flavors, healthier options and less fuss in beverage mixers,” explain Pellettieri. “They want to make drinks that sing and we deliver that with our mixers.”
Fundable.com Equity Round
This summer, Top Note is launching a $1 million round of equity investing on Fundable.com. The funds will support a build out of its sales and marketing team and pipeline new products.
Top Note has previously raised more than $500,000 from a friends and family round. The company is now seeking an equity partner to grow into larger grocery channels.
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Top Note Products & Awards
The Top Note line features sparkling Indian Tonic Water, Bitter Lemon Tonic and Ginger Beer. Last year, Top Note’s Indian Tonic Water won a coveted sofi™ Award from the Specialty Food Association as “best new cocktail mixer in the U.S.”
Indian Tonic Water showcases Pellettieri’s innovative approach to ingredients since it’s the only craft mixer to combine bitters and quinine.
This fall, Top Note is introducing two additional flavors – Grapefruit and Classic Tonic. The company is also debuting 750 ml bottles to better serve holiday gatherings and parties.
Market Penetration
In 2017, Top Note successfully entered the Chicago market and is now featured at trend-leading bars and restaurant groups throughout the city, including The Whistler, Frontera (Rick Bayless Restaurants), Soho House, One Off Hospitality and a number of others.
Top Note is also on shelf at Fresh Thyme, Home Goods and Whole Foods regionally, as well as independent and specialty grocery stores and retailers throughout the Midwest.
In 2019, Top Note plans to increase its presence in Minnesota and push east into the Mid-Atlantic since it’s an active and experimental cocktail market.
