HyVIDA a First in Sparkling Waters #ExpoEast
An interview with Rick Smith, President Chief Executive Officer and co-Founder, HyVIDA Brands Inc.
Visit HyVIDA at booth #4407 at Natural Products Expo East.
GN: Tell our readers about HyVIDA Brands.
RS: HyVIDA is what you get when tech-savvy entrepreneurs with spunk create a beverage. We harnessed hydrogen, a powerful antioxidant, infused it in sparkling water and added a dash of certified organic flavors. Imagine if zero calorie sparkling waters and functional beverages had a baby.
GN: What is the origin of the name HyVIDA?
RS: We’re having fun with the brand name. How many brands get to tell people to do something healthy while sounding taboo … ‘Get Hy™’! Hy is an abbreviation for hydrogen and hydration and VIDA means life.
GN: What does hydrogen do for the body that makes it an antioxidant?
RS: I feel the Hy when I drink it and so do friends, but more importantly, 1,000-plus published medical studies support that hydrogen scavenges the body to neutralize oxides, but more significantly, hydrogen has shown to regulate cellular behavior, reducing the creation of oxides all together.
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GN: Like other sparkling waters, HyVIDA has zero calories, zero sugars, zero sweeteners and zero caffeine. What makes HyVIDA different?
RS: Besides being a magically refreshing beverage, HyVIDA’s phenomenal for your body as the world’s first and only to infuse hydrogen into sparkling water. It has magnesium, a higher pH, creating a user experience unlike any other sparkling water brand. The magnesium is a super mineral that aids the nervous system, reduces anxiety and has been shown to help the body metabolize Vitamin D. Also, our process increases the pH to neutralize the acidic ‘burn’ on the tongue and esophagus. The incredible result is a soft, bubbly experience that allows the certified organic flavors to leap over the palate.
GN: Who is HyVIDA’s target customer?
RS: The young, the spry, teens, kids, health freaks, domestic divas; basically anyone who drinks sparkling waters or values the benefits of a healthy beverage. We also see people using HyVIDA Hydrogen Infused Sparkling Waters as cocktail mixers. The crisp flavors make it an easy mixer and the functional benefits are an added reward – particularly the following morning.
GN: Where is HyVIDA sold?
RS: On Amazon and in hundreds of natural and specialty stores in the Eastern U.S. We have great distribution partnerships with KeHE and UNFI supporting multiple distribution centers in the MidWest and the East Coast. Also, we proudly have a DSD partnership with OneStop Nature for Metro NYC.
Ex-Dairy Elmhurst 1925 Opening More Plant-Based Doors #ExpoEast
Nearly a century ago, Elmhurst Dairy was bottling milk by hand and delivering it to Queens and Brooklyn neighborhoods in an ice truck. Change is inevitable, sure, but who could have foreseen this? Elmhurst is now a leading plant milk company and based on the other side of New York state.
Visit booth 1236 at Natural Products Expo East
Elmhurst 1925™ plant-based beverages are about simplicity. This is why its entire product line has six or fewer ingredients. It’s the reason the company has used a peerless method – HydroRelease™ – to create a rich, creamy plant milk, completely free of gums, stabilizers and other unnecessary additives. This authenticity shows itself in nut milks with up to four times the nuts of leading competitors, and whole grain milks with 20g per serving. Elmhurst is a vegan, non-GMO, soy-free, dairy-free lifestyle solution – from cooking to coffee, and beyond.
Elmhurst is bringing to Natural Products Expo East a widened panorama of products, capturing the best of what plant-based nutrition is – and can become. In addition to its existing nine, the company is adding two additional unsweetened nut milks: cashew and walnut. Like their hazelnut and almond counterparts, these wonderfully minimalistic offerings have just two ingredients and plenty of authentic nutrition.
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Elmhurst will also debut a protein line, starting with an irresistible chocolate peanut. Each 12-ounce single-serve carton features 20 grams of natural protein. This product achieves this with just six ingredients, a fraction of most other plant-based options. It’s another case of superior technology – as only Elmhurst can do it – yielding a simpler and better result. One yoga workout and morning run at a time, Elmhurst is ready to lead the category.
It has been a remarkable journey – from the company’s prehistory as a New York dairy to its rebirth as a plant-milk company in 2017. One thing that Elmhurst promises: that all of this advancement and moving forward won’t distract the company from what it is. It will only enhance Elmhurst’s promise to be part of a better life. And by this, Elmhurst means a simpler, better life.
Blood Orange Juice from Dream Foods International #ExpoEast
Dream Foods International, founded in 1999 and located in Santa Monica, California, specializes in award-winning organic citrus juices and natural ethnic foods. The company began bottling juices near the Mount Etna volcano in Sicily where local growers and artisan factories batch-produce the company’s juices for distribution across North America.
Visit booth 324 at Natural Products Expo East
A recent partnership with Polenghi, USA has given Dream Foods International a wide variety of private label options and a larger branded selection for retailers. As one of the largest private label sources in Europe, it now processes 10 percent of the world’s lemon juice supply.
All of the citrus fruit used to make Dream Foods juices are harvested by hand and processed immediately. The products are organic, non-GMO, kosher and made with not-from-concentrate juices. Every year, time is spent at Sicilian citrus farms to better understand seasonal variations as well as an aid to understand the environmental effects that Mt. Etna, an active volcano, has on citrus. This regular time spent at the farms provides an intimate knowledge of organic citrus, from farm to supermarket, in each and every product.
Dream Foods is looking forward to the new horizons of the future. The company added a very strong dry grocery category when it introduced the Casa Mexicana line of authentic Mexican seasonings and rice dishes that feature top-trending flavor profiles.
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Now that Dream Foods is partnered in Italy with Polenghi USA, it has become one of the largest worldwide suppliers of lemon juice. The partnership has also caused a strong expansion throughout the U.S. and has added great depth to its private label capabilities.
Blood orange juice is back! After floods and torrential rains throughout Europe, which diminished the crops in 2016-17, this year’s yield is abundant and readily available. Dream Foods has expanded lemon juice in both certified organic and conventional juices, as well as in larger foodservice sizes and portion packs.
The company works with natural specialty grocers, mass retailers, club stores, private label and foodservice customers. Dream Foods is able to offer healthier choices, competitive pricing and a larger selection.
