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The Pickle Juice Company Receives USDA Organic Certification #ExpoEast

The Pickle Juice Company, developer of the only trademarked and purpose built functional Pickle Juice® sports beverage, announces its federal recognition as U.S. Department of Agriculture (USDA) organic certified, one of the most widely recognized symbols of organic approval. To consumers, the organic label guarantees that Pickle Juice contains a minimum of 95 percent organic ingredients, and highlights its lack of additives or artificial preservatives, colors or flavors. This announcement comes on the heels of the product’s recent OU Kosher Certification, serving as another testament to the company’s dedication to consumer health and wellness, as well as its commitment to limiting negative environmental impact during production.

Visit The Pickle Juice Company at booth #8608.

“Receiving USDA organic certification represents another step in our ongoing effort to produce the best, most functional and healthiest products available. We are extremely proud to be working with a beverage line that offers consumers the only all-natural and proven solution to muscle cramps and dehydration,” said Filip Keuppens, Vice President of Global Sales and Marketing for The Pickle Juice Company. “It’s important to us that consumers know that Pickle Juice is a healthy alternative to the many sugary and synthetic drinks that seem to dominate the market. We are proud of our brand’s dedication to serving a quality sports drink, which contains only pure and natural ingredients, including key electrolytes and vitamins.”

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The Pickle Juice Company’s entire product line will now display the USDA organic seal, including the 8-ounce and 16-ounce bottles of 100% Natural Pickle Juice Sport, 2.5 ounce shots and 1 liter boxes of its 100% Natural Extra Strength Pickle Juice formula, and 1 liter bottles of Pickle Juice Chaser.

 

HyVIDA a First in Sparkling Waters #ExpoEast

An interview with Rick Smith, President Chief Executive Officer and co-Founder, HyVIDA Brands Inc.

Visit HyVIDA at booth #4407 at Natural Products Expo East.

GN: Tell our readers about HyVIDA Brands.

RS: HyVIDA is what you get when tech-savvy entrepreneurs with spunk create a beverage. We harnessed hydrogen, a powerful antioxidant, infused it in sparkling water and added a dash of certified organic flavors. Imagine if zero calorie sparkling waters and functional beverages had a baby.

GN: What is the origin of the name HyVIDA?

RS: We’re having fun with the brand name. How many brands get to tell people to do something healthy while sounding taboo … ‘Get Hy™’! Hy is an abbreviation for hydrogen and hydration and VIDA means life.

GN: What does hydrogen do for the body that makes it an antioxidant?

RS: I feel the Hy when I drink it and so do friends, but more importantly, 1,000-plus published medical studies support that hydrogen scavenges the body to neutralize oxides, but more significantly, hydrogen has shown to regulate cellular behavior, reducing the creation of oxides all together.
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GN: Like other sparkling waters, HyVIDA has zero calories, zero sugars, zero sweeteners and zero caffeine. What makes HyVIDA different?

RS: Besides being a magically refreshing beverage, HyVIDA’s phenomenal for your body as the world’s first and only to infuse hydrogen into sparkling water. It has magnesium, a higher pH, creating a user experience unlike any other sparkling water brand. The magnesium is a super mineral that aids the nervous system, reduces anxiety and has been shown to help the body metabolize Vitamin D. Also, our process increases the pH to neutralize the acidic ‘burn’ on the tongue and esophagus. The incredible result is a soft, bubbly experience that allows the certified organic flavors to leap over the palate.

GN: Who is HyVIDA’s target customer?

RS: The young, the spry, teens, kids, health freaks, domestic divas; basically anyone who drinks sparkling waters or values the benefits of a healthy beverage. We also see people using HyVIDA Hydrogen Infused Sparkling Waters as cocktail mixers. The crisp flavors make it an easy mixer and the functional benefits are an added reward – particularly the following morning.

GN: Where is HyVIDA sold?

RS: On Amazon and in hundreds of natural and specialty stores in the Eastern U.S. We have great distribution partnerships with KeHE and UNFI supporting multiple distribution centers in the MidWest and the East Coast. Also, we proudly have a DSD partnership with OneStop Nature for Metro NYC.

Ex-Dairy Elmhurst 1925 Opening More Plant-Based Doors #ExpoEast

Nearly a century ago, Elmhurst Dairy was bottling milk by hand and delivering it to Queens and Brooklyn neighborhoods in an ice truck. Change is inevitable, sure, but who could have foreseen this? Elmhurst is now a leading plant milk company and based on the other side of New York state.

Visit booth 1236 at Natural Products Expo East

Elmhurst 1925™ plant-based beverages are about simplicity. This is why its entire product line has six or fewer ingredients. It’s the reason the company has used a peerless method – HydroRelease™ – to create a rich, creamy plant milk, completely free of gums, stabilizers and other unnecessary additives. This authenticity shows itself in nut milks with up to four times the nuts of leading competitors, and whole grain milks with 20g per serving. Elmhurst is a vegan, non-GMO, soy-free, dairy-free lifestyle solution – from cooking to coffee, and beyond.

Elmhurst is bringing to Natural Products Expo East a widened panorama of products, capturing the best of what plant-based nutrition is – and can become. In addition to its existing nine, the company is adding two additional unsweetened nut milks: cashew and walnut. Like their hazelnut and almond counterparts, these wonderfully minimalistic offerings have just two ingredients and plenty of authentic nutrition.

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Elmhurst will also debut a protein line, starting with an irresistible chocolate peanut. Each 12-ounce single-serve carton features 20 grams of natural protein. This product achieves this with just six ingredients, a fraction of most other plant-based options. It’s another case of superior technology – as only Elmhurst can do it – yielding a simpler and better result. One yoga workout and morning run at a time, Elmhurst is ready to lead the category.

It has been a remarkable journey – from the company’s prehistory as a New York dairy to its rebirth as a plant-milk company in 2017.  One thing that Elmhurst promises: that all of this advancement and moving forward won’t distract the company from what it is. It will only enhance Elmhurst’s promise to be part of a better life. And by this, Elmhurst means a simpler, better life.