Clean, Refreshing Coconut Water from TAJA
By Lorrie Baumann
TAJA Coconut Water is the only patented cold-filtered coconut water on the American market. Made from tender green coconuts harvested when they’re just 90 days old and then filtered with a seven-step cold filtration system, TAJA contains no juice, no sugar and no stabilizers. “It never turns cloudy; it never turns pink. It’s just like nature intended it to be,” says company President Hallie Lorber.
The company started two years ago after TAJA’s founder Nilang Patel discovered that he was unable to find in the U.S. the kind of coconut water he was used to while he was growing up in India. With his background in the beverage industry, he had the intellectual tools necessary to solve that problem. “Since he couldn’t find it and didn’t like any of the brands that were out there, he created it himself,” Lorber said.
After figuring out the patented process that’s used to extract the water from the coconuts he was able to source from local farmers in India, he opened a zero-waste production facility in India and started the company. “In the last year and a half, we named it, gave it a great personality, gave it great packaging and sold it into retail,” Lorber said.
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The packaging is a triangular 10-ounce polyethylene bottle that’s labeled with the same PET, so that it’s completely recyclable. “It’s the easiest to recycle,” Lorber said. “It can be recycled up to four times.”
The triangular-sided bottle mimics the shape of the natural coconut, and it offers the extra advantage that the bottles fit together without wasted space, so that an entire 12-count case of the bottles will fit on a shelf in the produce aisle, where the product has already seen significant success since its February launch. “It makes for easy merchandising,” Lorber said.
Individual bottles retail for $3.59 to $3.99. TAJA sells cases online for $53.99, which includes shipping.
According to Lorber, “We’ve seen that among general consumers, there’s been an increasing trend toward being careful about what they’re putting into their bodies, and as a result we see a larger amount of people looking for better-for-you, all-natural products with real ingredients. TAJA especially appeals to these health-conscious consumers since it’s 100 percent natural and free from additives. It’s clean. It’s raw. What you see is what you get.”
Wissotzky Tea Company Introduces Artisan Spiced Tea Collection
With today’s exploding fascination with international cuisines, American palates are increasingly eager to experience bolder, spicier flavors. That’s why more and more consumers are indulging in chai tea – a blend of aromatic herbs, spices and black tea that can be enjoyed, as Indian custom dictates, sweetened with milk or iced for a uniquely refreshing experience.
Wissotzky Tea Company is satisfying our mass demand for chai – and need for convenience – with its new Artisan Spiced Tea collection. Each blend artfully pairs hand-selected premium black tea leaves with market spices, herbs, and other natural ingredients. Each carefully crafted blend is packed in a delicate pyramid tea bag that allows for the perfect release of aroma and flavor.
Four intoxicating varieties are perfect to start off the day, for an afternoon pick me up or an after dinner treat. Simply brew and serve with milk and sweetener as desired or serve them over ice for a flavorful iced beverage.
- Salted Caramel Chai: a sweet and savory beverage redolent of warm cinnamon, ginger root, cloves, sea salt, and cardamom.
- Ginger and Turmeric: the earthy flavor of turmeric (known for its health benefits) blended with ginger root, cinnamon, cloves, and cardamom.
- Spiced Nana Mint: robust, flat-leaf Mediterranean mint complemented by cinnamon, ginger root, cloves, cardamom, and pepper.
- Pumpkin Spiced Chai: a toasty balance of cinnamon and ginger with pumpkin pieces, cloves, cardamom, black pepper, and chili.
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Like all Wissotzky products, the Artisan Spiced Tea collection is kosher and non-GMO. It is available in packs of six per case to retail for a suggested $4.99 for a 16-serving box.
Soft Coffee Pods: Leading Single Cup Alternative
Over the last few years, single-cup coffee makers have gone mainstream and become a staple in offices and restaurants across the country. These popular machines use specially made capsules with pre-measured levels of coffee grounds in order to brew anywhere from a single cup to a whole carafe of fresh coffee. However, these capsules aren’t without drawbacks, and many sophisticated coffee drinkers are choosing new, soft coffee pods over traditional plastic capsules.
Soft pods are sweeping the nation because they incorporate traditional brew methods in their brewing process. Instead of harming the environment, the waste produced makes the world better.
Soft coffee pods require a brew mech that is specially molded to secure the pod during extraction, like Newco‘s CX Touch or Fresh Cup Touch. Soft coffee pods are designed to make one cup at a time, but are made with far fewer materials. Instead of a hard plastic shell, most pods are entirely made up of paper or silk, which is sealed in a foil packet to lock in freshness. Their flat, disc-like shape also increases the surface area for water to come into contact with the coffee grounds. This means more flavor and aroma is extracted from the grounds, improving the overall quality of each cup.
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Soft coffee pods are fully recyclable and even compostable. This means that the pods not only break down naturally, but also provide the surrounding soil with nutrients in the process. There are no plastic cups to throw away, or components to separate. In fact, there are several creative ways to dispose of your recyclable coffee pods and benefit the environment, such as tilling them into your garden or adding them to your compost bin. The future of single cup brewing is here.
Newco is helping its customers succeed – one cup at a time. For more than 40 years, it has pioneered brewing systems for coffee and tea that combine the latest technology and sleek styles.
