By Lorrie Baumann
Crimson Cup Coffee & Tea’s Kossa Kebena is a finalist for a 2020 Good Food Award. Kossa Kebena comes from the Kebena Kossa farm in the Limmu Kossa district of western Ethiopia, and Crimson Cup sources the coffee through its Friend2Farmer direct trade initiative. The coffee is one of 403 products representing 42 states that were named as finalists this year from among 1,835 entries to the 10th annual Good Food Awards. Winners will be announced in January.
Kossa Kebena comes from a farmer who grew up in the coffee world and, as an adult, was able to obtain a piece of land and start growing his own with financing from Technoserve, a nonprofit organization that operates in 29 countries and works with men and women in the developing world to build competitive businesses. “His farm is in a preserved forest, called the Kebena forest. There’s no one there to exploit the minerals in the ground,” said Brandon Bir, Crimson Cup Coffee’s Director of Education and Sustainability. “There’s no commercial production in the forest other than coffee production, which is indigenous.”
Kossa Kebena is one of a long line of Ethiopian coffees recognized by the Good Food Awards. Bir explains the primacy of that coffee region in the competition by noting that arabica coffee is native to Africa. While coffee has been grown in Central and South America only since about 1800, African coffee farmers have been breeding and selecting seeds for their coffee trees for far longer. “The majority of heirloom coffee in Ethiopia has genetically worked itself out to be amazing,” he said. “Ethiopia is there because it’s just fantastic coffee that has worked itself out.”
The result, in the case of Kossa Kebena, is a coffee that’s naturally processed – dried on raised drying beds while the coffee beans are still clothed in the pulp that surrounds them in the cherry. In the cup, it has a syrupy body and tasting notes of bright fruit and sweet berries. “The cup itself is fruity but very clean for a natural-process coffee,” Bir said. In addition to the finalist recognition from the Good Food Awards, Kossa Kebena won a bronze medal at the 2019 Golden Bean North America roasting competition.
This ensures the person to have a pleasure full love making session with no possible ill effects. tadalafil vs cialis is a product which is used for treating erectile dysfunction in male irrespective of the age and cause of erectile dysfunction. If any person has already been victimized with the problem, every day should be counted. female viagra uk Peyronie’s illness is a connective tissue ailment that creates an extraordinarily bent levitra 60 mg penis. In very rare situations, individuals have reported painful erections that last for a long viagra sales france time. Despite their long history of producing a product that’s now prized by American coffee drinkers, whose palates have become more discriminating with respect to their coffee over the past few decades, the Ethiopian farmers behind that coffee haven’t had much in the way of opportunity to profit from the quality of the beans they grow. That is now changing, as recognition like that offered by the Good Food Awards creates an American market that rewards consumer products that can trace their origin back to a specific farmer who produces an excellent product, according to Bir.
“The market has changed in the last 10 years and so have we. We wanted to meet more producers, make more relationships because relationships are at the core of who we are,” he said. “Consumers have grown to appreciate more nuanced products, more conscious, intentional products. That intentionality has driven the coffee market to have more transparent coffee relationships. Consumers used to be specific about country. Now we talk about single farms. This is not Limmu region, Ethiopia. It’s a lot more specific, and a lot more intentional.”
Bir works with Crimson Cup’s Friend2Farmer program, started seven years ago as a way to connect the company directly with farmers and to help them grow better coffee so the farmers can earn premium prices without working through conventional certification programs, which often focus on their own particular objectives rather than on the needs that the indigenous growers identify for themselves, Bir said. “We’re very adaptive. A lot of certification programs have a certain protocol, maybe an emphasis on bird-friendly, some that focus on clean water, some that focus on social good,” he said. “We don’t know what different regions need, so we just ask. We’ve done everything from clean water projects, building a Specialty Coffee Association campus in Peru, quality control lab in Uganda, computers for students in Honduras. We’re adaptive, and that’s what makes us different.”
Another thing that makes Crimson Cup Coffee & Tea different is its unique business model that’s focused on helping other entrepreneurs start and grow their independent coffee houses. Not long after founding Crimson Cup in 1991, Greg Ubert, who is still the company’s President, realized that his real goal was in sharing his knowledge about how to build a successful coffee shop so they could be good customers for Crimson Cup coffee. He wrote a book called “Seven Steps to Success in the Specialty Coffee Industry” as a handbook for coffee shop start-up and operations. “That established our model of how we wanted to help people with retail expansion,” Bir said. Today, more than 200 entrepreneurs in 38 states have bought the book and used it as their blueprint to start their own coffee businesses through the company’s Power of the Cup® retail support program. “They buy the book, attend classes. Unlike a franchise, we will do the training, help with site selection, help with menu design,” Bir said. “We don’t have a franchise fee. If our partners are successful, then we’ll be successful.”
Crimson Cup’s Kossa Kebena coffee is available both to retailers partnered through Power of the Cup and to others. For more information, visit www.crimsoncup.com.
By Lorrie Baumann
Regatta Craft Mixers has launched a retail line of premium cocktail mixers with a brand that already has customers behind the bars in 25 states across the country. The line, now packaged in carefully designed cans illustrating the brand’s aspirational appeal, has a following wind from consumers who favor clean ingredients and complex flavors, even when they’re indulging.
“Gone are the days, in my opinion, of people ordering generic cocktails with low-end mixers. The spirit game has elevated significantly in the last 10 years toward premium and premium-plus spirits. For the most part, the mixer side hasn’t evolved that much, and is just now catching up,” said Sam Zarou, Regatta Craft Mixer’s Chief Executive Officer. “We’re looking to complement the trend on the spirit side by offering a premium experience to the consumer from start to finish.”
When Stan Rottell founded Regatta Craft Mixers in 2006, he just wanted to make a classic Bermuda stone ginger beer, with a balanced flavor that was a little more citrus-forward than a spicier Jamaican-style ginger beer. He built a business around the beverage that’s now Regatta Craft Mixers’ Classic Bermuda Stone Ginger Beer, which has become popular with bartenders, especially those along the East Coast, for its small batch quality and natural ingredients. Zarou and his partners bought the thriving company in 2016 with the intention of expanding the product line and going deeper into the retail channel. To accomplish this, they would build on the market strength of consumers who had already been introduced to Regatta by their favorite bartenders and who were receptive to the idea that they could duplicate their restaurant-quality experiences in their own homes.
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Light Ginger Beer has been followed by Royal Oak Ginger Ale, Dry Citrus Sparkling Tonic and Pacific Sea Salt Club Soda. The Dry Citrus Sparkling Tonic brings out the botanicals of any gin and also pairs well with vodka, tequila or any rum. Royal Oak Ginger Ale is smooth and sweet with oak barrel and ginger flavors. It pairs well with bourbon as well as vodka, gin and tequila. Pacific Sea Salt Club Soda is a zero-calorie option with the balance of flavor and carbonation to make a great gin and soda or vodka and soda. All of the mixers are non-GMO. “The new line is resonating with its packaging and graphics, flavor profiles, and the Non-GMO Project verification,” Zarou said. “As consumers become more interested and educated on what’s inside the products they are drinking, I think they will eventually demand that kind of transparency.”
Along with the retail launch comes the necessity of scaling up the enterprise to accommodate the new market. Zarou says the company is well prepared to do that without compromising product quality. The distribution network is in place, and marketing and sales are tooled up and ready. Ingredient suppliers are ready to deliver.
“It’s a very well capitalized business with a very smart board that is well resourced….This is not a spray-and-pray model. Everything we do has to make sense,” Zarou said. “We have secured the ability to produce at scale with favorable economics for the company for the foreseeable future…. We’re really focused on the best ingredients; we’re a premium craft mixer. The second we stop focusing on that, why do we exist? The ingredients are uncompromisable – it’s just never on the chopping block.”
For more information, visit www.regattacraftmixers.com.
Elmhurst® 1925, which makes nondairy beverages, has announced the launch of three new 11-ounce Single Serve Milked Oats™ flavors: Single Serve Milked Oats Chocolate, Single Serve Milked Oats Vanilla and Single Serve Milked Oats Blueberry. Elmhurst’s new Single Serve Milked Oats varieties are crafted with six ingredients or less, and are a portable size great for school lunchboxes, sipping on-the-go or pouring into morning cereal, oatmeal or smoothies.
“We created our new Single Serve Milked Oats with both kids and convenience in mind, and focused on flavors that are familiar and well-loved,” said Peter Truby, Chief Marketing Officer at Elmhurst 1925. “These new Chocolate, Vanilla and Blueberry Milked Oats varieties give families a better-for-you, non-dairy beverage that’s packed with whole grains and delicious flavor in a convenient, easy-to-drink format that can be taken on-the-go.”
Packaged in 11-ounce pre-portioned cartons, the three new Single Serve Milked Oats flavors are made with only five or six simple ingredients. Each recipe is also free of added gums, emulsifiers and oils, contains 28 grams of whole grains per serving (a 58 percent daily recommended serving of whole grains) and is the only oat milk that’s stamped by the Whole Grains Council.
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All Elmhurst plant milks, including the new Single Served Milked Oats flavored varieties, are crafted using the brand’s exclusive HydroRelease™ method. Starting with pure water, this process separates the components of a nut, grain or seed before reassembling them as a creamy, beverage-ready emulsion, maintaining the full nutrition of the source ingredient without added gums or emulsifiers. All Elmhurst plant milks are certified vegan, gluten-free, non-GMO, dairy free and OU kosher, and made without artificial flavors, carrageenan, gums or other emulsifiers.
Elmhurst Single Serve Milked Oats in Chocolate, Vanilla and Blueberry will be available for purchase online in January 2020 for $4.99 per carton and available in retailers soon. Elmhurst’s plant-based milks can be purchased at natural and traditional grocers nationwide, including Whole Foods Market, Wegmans, Bristol Farms, Gelson’s, Publix, Fairway Market, Shaws and more, plus online at Elmhurst1925.com and Amazon.com. To learn more about Elmhurst’s plant-based portfolio, visit www.elmhurst1925.com.