Meet Better Booch: Flavor-Forward Kombuchas for the Health-Conscious
By Lorrie Baumann
Better Booch premium, small batch kombucha is based in downtown Los Angeles where company co-Founders Ashleigh and Trey Lockerbie brew their kombucha and can it in-house. “We’re on a mission – we flavor using only loose-leaf tea, herbs, botanicals and adaptogens,” said Ashleigh, Better Booch’s Chief Marketing Officer. “It’s 100 percent tea-forward kombucha. We don’t use juices, powders, sugar – anything like that – to flavor.”
Better Booch currently offers nine beverage flavors. The best seller is Morning Glory, which is black tea with marigold and peach. Ginger Boost is one of Ashleigh’s favorites. It’s made with rooibos tea and lemongrass with a ginger tea. Gold Pear is made with turmeric, tulsi, some basil, and a dash of black pepper to activate the turmeric.
“We’re about to launch two new flavors: Hola Horchata, which is a take on the Mexican classic treat with cinnamon, jasmine and rice in an oolong tea base and Hibiscus Healer, with hibiscus flower, white tea, cranberry and blueberry,” she said. “We’re really excited about the new additions to our line. We feel that they fill gaps in our current lineup in a really nice way. After all, who else is making a horchata kombucha? Just us!”
Each flavor is individually brewed in its own tank and the flavor descriptions refer to flavor notes as well as actual ingredients, so a kombucha that’s said to taste like blueberry or cranberry has those flavor notes, but there’s no actual fruit added! This keeps sugar levels low in the beverages. Each 8-ounce serving – half the contents of the 16-ounce can or bottle – contains only about 5g of sugar. It’s one of the lowest sugar contents on the market,” Ashleigh said. “We list flavor notes on the front of the bottle, but everything is done with teas, herbs and adaptogens.”
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“One of our main goals is to be inviting to people who’ve never tried kombucha,” she added. “We’re trying to offer something refreshing and enjoyable to people who’ve never tried it so they can get to know all the benefits. Better Booch’s mission is to make the healthiest choice the obvious one. The idea is that if we can make something that tastes as great as it makes you feel, we’re on the right track.”
Ashleigh and Trey discovered kombucha while they were touring the country as musicians. Touring isn’t the healthiest lifestyle – a lot of late nights and fast food. There aren’t a lot of healthy options around the country if you’re traveling a lot,” Ashleigh said. “We were looking to set up a more holistic, healthier life, so we researched ways to live sustainably and healthy in the long term. That’s how we found kombucha.”
After retiring from their touring in 2012, the pair founded Better Booch to start commercial production of the beverage they’d been brewing at home. “We started brewing in our kitchen, playing with different ways of flavoring it, and we were really surprised at how delicious it could be because what was on shelves then wasn’t very innovative,” Ashleigh said. “We started bottling it and selling it at farmers markets.” On their first time out, they met a buyer from a local Southern California grocery chain who picked it up immediately for his 12 stores. “It kept growing from there!” she said. “It’s continued to be our passion and we really bootstrapped it for the first five years.”
Since then, the Lockerbies conducted a funding round to expand their canning line. With the new canning line, the company is transitioning its packaging away from the glass bottles into aluminum cans and will be introducing a four-pack of 12-ounce cans in the third quarter of this year. Consumers are welcoming the change, and can sales are growing rapidly, according to Ashleigh. A 16-ounce can retails for $2.99.
Better Booch also just hired Jordan Schulman, an industry veteran, as its new Vice President of Sales, and the company is ready to extend distribution of its brand outside California. “We have a really great growth strategy with Jordan on board, and we’re really looking forward to what’s next,” Ashleigh said.
For more information, visit www.betterbooch.com, www.instagram.com/betterbooch or email info@getbetterbooch.com.
BOS Brands Debuts Red Rooibos Teas
By Lorrie Baumann
After an initial market test through online sales in the U.S. last fall, BOS Brands launched its canned iced teas and tea bags at this year’s Winter Fancy Food Show and will be rolling the products out to retailers this month. BOS Iced Tea, a lightly sweetened iced tea made from rooibos, launched first in Lemon, Peach, Lime & Ginger, Yuzu and Berry. Consumer testing revealed that consumers like the rooibos teas, but they also wanted options without sugar and with bubbles, so BOS Brands followed that initial launch in May, 2019 with BOS Sparkling Unsweetened Iced Tea, offered in White Peach & Elderflower, Blueberry & Jasmine and Pineapple Coconut flavors.
The teas capitalize on a growing trend in favor of ready-to-drink iced teas and appeal to consumers who have an active lifestyle and are health-conscious. Those consumers are already familiar with, and active consumers of, beverages such as kombucha, sparkling waters and other iced teas, whether that’s black, green or white tea, according to Jeff Donaldson, Head of Marketing, USA for BOS Brands. “We get a lot of people who are iced tea drinkers who want something different or healthier or who are trying to stop consumption of other beverages, such as sugared sodas,” he said. “Everybody knows of black, green or white tea, but hardly anyone knows about red tea. This is known as a red tea because of the red bush that it comes from that’s only grown in South Africa.”
All of the BOS Brands products are organic, and rooibos (pronounced ROY-BOSS) is caffeine free. It’s an indigenous plant that grows as a spiky bush, rather like a Scotch broom, in a tiny area of South Africa where the soil is sandy and the climate is dry with moderate temperatures. At harvest time, the stalks are pulled from the bush and dried in the sun to make a tea that South Africans have been consuming for hundreds of years, Donaldson said. “It only grows in a 90-acre area in South Africa that has the perfect climate,” he said. “You can’t actually grow it anywhere else in the world.”
The iced teas are sold in 12-ounce cans retailing for $1.99. The cans are decorated in the bright colors of South Africa to communicate a sense of fun. “We’re not trying to be a stodgy, good-for you brand; we want it to be fun,” Donaldson said. “We are really focused on making healthy fun.”
Many companies are coming forward with the medications against this free viagra canada http://www.devensec.com/cialis-4593.html annoying disease. If, when doing this research, one finds that none of the ingredients seem to have anything to do with your revenue. cheap cialis overnight No it’s not about taking purchase generic cialis for erectile problems This may be the first question to strike your brain. Mariska Hargitay Back in 2008, Mariska Hargitay owned a 4,819-square-foot penthouse the buy levitra in a historic building in Chelsea. If the botanical flavors of the BOS Sparkling Iced Tea suggest cocktails to you, you’re not alone, and the company is promoting their use as cocktail mixers as well as refreshing beverages for any time of day. In addition, rooibos is considered a functional ingredient that’s thought to be an anti-inflammatory and anti-oxidant agent with positive effects on blood sugar and digestion.
The company’s newest product for the U.S. market is BOS Red Rooibos Tea, tea bags for the hot tea drinkers who want to try something different. “They can have it at any time of day, whether or not they’d cut themselves off from caffeine late in the day,” Donaldson said. “People like that this can be an all-day drink and not just when they want caffeine.”
The BOS Red Rooibos Tea bags are packaged in a collectible tin that contains two sleeves of 20 tea bags and retails for $14.99, while the 40-tea bag refill for the tin (also containing two sleeves of 20) retails for $10.99.
Adding to the appeal of the brand, BOS Brands has an active sustainability program in which the company plants a tree for every 2,000 cans of the iced teas that are sold. “So far, we’ve planted about 22,000 trees in South Africa, working with an organization called Greenpop,” Donaldson said. Greenpop is a South African non-profit organization focused on sustainable urban greening and forest restoration across Sub-Saharan Africa.
For more information, email hello@bosbrands.com.
Plant-Based Toddler Formula Comes to Market
Else Nutrition, a developer and marketer of clean-ingredient, plant-based nutrition products, is launching its first commercial product this spring in the U.S. – following nearly seven years of research and development. It’s a next-generation, 100 percent plant-based, organic toddler formula made with a proprietary formulation of almonds, buckwheat, and tapioca. The globally-patented formula tastes great, contains zero dairy or soy, and is free of gluten, hormones, antibiotics, palm oil, and corn syrups.
The startup, founded by infant nutrition veterans, fills a market gap with a plant-based toddler formula (for ages 12-36 months) made with clean, whole food ingredients. The simple-to-use powdered formula is the first in a planned line of whole-meal nutrition products from Else for children of ages ranging from infant to teens.
“As a mother, I know how passionate parents are to ensure that their children get all the nutrients they need for fundamental growth and development. We are providing a solution for millions of parents worldwide who are looking to change the way they feed their kids by offering a clean, safe, and nutritious, plant-based formula. We’ve heard from thousands of parents worldwide that there’s a need for something else – a real viable alternative,” said Hamutal Yitzhak, co-Founder and Chief Executive Officer of Else Nutrition Holdings Inc. Else is based in Tel Aviv, Israel, and started trading on the Toronto stock exchange last June.
For nearly 120 years, the infant and toddler formula markets have been based on dairy and soy protein sources. Else prides itself on offering a real alternative. Else formula provides complete nutrition made from simple ingredients and a clean process. Else is plant-based, sustainable, organic and vegan.
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Else’s toddler formula will be sold initially in powder form, ready to drink in just seconds. It will be available online at elsenutrition.com for pre-ordering, with official sales starting later in the second quarter of this year. Sales will also roll out via Amazon and at select specialty retailers by summer of 2020. The suggested retail price is $35 for a 23.2-ounce powder canister.
Else’s leaders and founders have held executive positions with the likes of Abbott Laboratories, and Materna (a leading baby formula producer, acquired by Nestlé). The company was born out of the personal quest of a caring grandfather seeking to find a solution for his granddaughter who suffered from severe baby formula allergies. The company’s vision is to transform feeding for babies and families worldwide. Else aims to launch its plant-based infant formula in the coming years.
