Kombucha Town Releases First-Ever Live Seltzer Products
Kombucha Town has launched its first-ever Live Seltzer™ product. This innovative hybrid embodies the best of the two fastest-growing and most popular categories in the beverage industry over the last 20 years: functional beverages and seltzers.
Live Seltzer is a proprietary blend of Kombucha Town’s Organic and non-GMO raw kombucha cultures, fresh-pressed hero ingredients, water from the North Cascade Mountains and lots of bubbles. This refreshing seltzer water comes with zero sugar, one to two calories per serving, and the benefits of kombucha.
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Coffee Fest Chicago Cancelled
The 2020 Coffee Fest Chicago, that had been rescheduled to take place August 28-20, 2020 at the Navy Pier, in Chicago, Illinois, is now cancelled.
The 2020 Coffee Fest PNW, scheduled to take place October 24 and 25 at the Greater Tacoma Convention Center in Tacoma, Washington, is still scheduled to occur.
Coffee Fest events scheduled for 2021 are also unaffected. They include:
2021 Coffee Fest New York, March 7-9 at the Javits Center in New York, New York; 2021 Coffee Fest San Antonio, June 18 and 19 at the Henry B. Gonzalez Convention Center in San Antonio, Texas; and 2021 Coffee Fest Anaheim, August 22-24, 2021 at the Anaheim Convention Center in Anaheim, California.
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In the meantime, Coffee Fest producers say they are committed to providing you with tools to connect and rebuild your businesses. The team has been working tirelessly on ways the Coffee Fest can help you showcase product, meet with buyers, and experience the show elements you have come to know and love, and the shows’ producers continue to support the marketplace with a COVID-19 Resource Center.
The Resource Center is an online platform easily accessed through all of the Clarion Food & Beverage websites, providing you with access to both unique content and aggregated education focused on your most relevant needs, association resources, industry links and more. Access it at www.foodandbevshows.com.
In addition, specialty coffee focused resources can be found at www.coffeefest.com/resources.
Great American Beer Festival Goes Virtual for 2020
The Great American Beer Festival® (GABF), the country’s preeminent beer festival and competition, will pivot its 2020 event, originally scheduled for September 24-26 at the Colorado Convention Center in Denver, to an immersive online experience October 16-17. This decision was further confirmed with the announcement on May 20, when Colorado Governor Jared Polis issued an Executive Order temporarily suspending certain statutes to allow the operation of alternate care sites in Colorado because of the presence of COVID-19, rendering GABF at the Colorado Convention Center infeasible.
“While we are disappointed to not be gathering in Denver this fall for the craft beer community’s annual big tent event, the health and safety of our attendees, brewers, volunteers, judges, and employees is and always has been our top priority,” said Bob Pease, President and Chief Executive Officer of the Brewers Association. “As the world is still greatly affected by the spread of COVID-19 and will continue to be affected for the foreseeable future, we must stay true to our priorities and pursue other ways to host GABF.”
The 39th Great American Beer Festival may look different, but beer lovers from around the country will have the opportunity to come together in new ways to celebrate the nation’s craft beer community. The spirit of the festival will live on through live and virtual experiences with beer lovers and breweries nationwide on October 16-17, 2020. The event is still in planning, but experiences will likely include beer tastings, conversations with brewers, local brewery activations, and at-home beer and food pairing deliveries.
The festival’s renowned professional beer competition will take place in 2020. A panel of more than 100 professional judges will assess the more than 7,000 expected entries to identify the three beers that best represent each style category. The GABF gold, silver, and bronze medals are recognized around the world as symbols of brewing excellence. Brewery registration opens on June 9. More information on the competition, style guidelines, and awards ceremony here.
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Over the past few months, the Brewers Association has worked tirelessly on behalf of its members and the larger brewing community to provide critical resources, as well as lobbying Congress both independently and with other hospitality and food industry groups, for relief. Following the cancellation of the Craft Brewers Conference® & BrewExpo America® and World Beer Cup™ in April, the Brewers Association offered five weeks of complimentary virtual, online seminars to interested participants. Furthermore, the Brewers Association’s COVID-19 Resource Center includes information on draught system shutdown, how to forecast cashflow, a checklist for safely reopening, and more.
More information about the 2020 GABF logistics, schedule, and ticket options will be released in the coming months. For the latest news, follow @BrewersAssoc on Twitter.
