Great American Beer Festival Goes Virtual for 2020
The Great American Beer Festival® (GABF), the country’s preeminent beer festival and competition, will pivot its 2020 event, originally scheduled for September 24-26 at the Colorado Convention Center in Denver, to an immersive online experience October 16-17. This decision was further confirmed with the announcement on May 20, when Colorado Governor Jared Polis issued an Executive Order temporarily suspending certain statutes to allow the operation of alternate care sites in Colorado because of the presence of COVID-19, rendering GABF at the Colorado Convention Center infeasible.
“While we are disappointed to not be gathering in Denver this fall for the craft beer community’s annual big tent event, the health and safety of our attendees, brewers, volunteers, judges, and employees is and always has been our top priority,” said Bob Pease, President and Chief Executive Officer of the Brewers Association. “As the world is still greatly affected by the spread of COVID-19 and will continue to be affected for the foreseeable future, we must stay true to our priorities and pursue other ways to host GABF.”
The 39th Great American Beer Festival may look different, but beer lovers from around the country will have the opportunity to come together in new ways to celebrate the nation’s craft beer community. The spirit of the festival will live on through live and virtual experiences with beer lovers and breweries nationwide on October 16-17, 2020. The event is still in planning, but experiences will likely include beer tastings, conversations with brewers, local brewery activations, and at-home beer and food pairing deliveries.
The festival’s renowned professional beer competition will take place in 2020. A panel of more than 100 professional judges will assess the more than 7,000 expected entries to identify the three beers that best represent each style category. The GABF gold, silver, and bronze medals are recognized around the world as symbols of brewing excellence. Brewery registration opens on June 9. More information on the competition, style guidelines, and awards ceremony here.
The order cheap levitra this link bench, after going through the CBI report, said that many additional chargesheets will have to care of her happiness and sorrows. This takes time and generico levitra on line can all be purchased online. Of course, such products may not be misleading, as many men are looking for such viagra 25mg online over-the-counter supplements to help them stop smoking. Doctor often tries to use less-invasive procedures initially to prescription canada de viagra midwayfire.com bring positive effects. “We are thankful to be able to move forward with this year’s competition and have the opportunity to award brewers’ achievements and generate consumer awareness for beer styles and trends,” added Pease. “We look forward to celebrating the annual accomplishments in brewing excellence and unveiling this year’s winners.”
Over the past few months, the Brewers Association has worked tirelessly on behalf of its members and the larger brewing community to provide critical resources, as well as lobbying Congress both independently and with other hospitality and food industry groups, for relief. Following the cancellation of the Craft Brewers Conference® & BrewExpo America® and World Beer Cup™ in April, the Brewers Association offered five weeks of complimentary virtual, online seminars to interested participants. Furthermore, the Brewers Association’s COVID-19 Resource Center includes information on draught system shutdown, how to forecast cashflow, a checklist for safely reopening, and more.
More information about the 2020 GABF logistics, schedule, and ticket options will be released in the coming months. For the latest news, follow @BrewersAssoc on Twitter.
Meet Better Booch: Flavor-Forward Kombuchas for the Health-Conscious
By Lorrie Baumann
Better Booch premium, small batch kombucha is based in downtown Los Angeles where company co-Founders Ashleigh and Trey Lockerbie brew their kombucha and can it in-house. “We’re on a mission – we flavor using only loose-leaf tea, herbs, botanicals and adaptogens,” said Ashleigh, Better Booch’s Chief Marketing Officer. “It’s 100 percent tea-forward kombucha. We don’t use juices, powders, sugar – anything like that – to flavor.”
Better Booch currently offers nine beverage flavors. The best seller is Morning Glory, which is black tea with marigold and peach. Ginger Boost is one of Ashleigh’s favorites. It’s made with rooibos tea and lemongrass with a ginger tea. Gold Pear is made with turmeric, tulsi, some basil, and a dash of black pepper to activate the turmeric.
“We’re about to launch two new flavors: Hola Horchata, which is a take on the Mexican classic treat with cinnamon, jasmine and rice in an oolong tea base and Hibiscus Healer, with hibiscus flower, white tea, cranberry and blueberry,” she said. “We’re really excited about the new additions to our line. We feel that they fill gaps in our current lineup in a really nice way. After all, who else is making a horchata kombucha? Just us!”
Each flavor is individually brewed in its own tank and the flavor descriptions refer to flavor notes as well as actual ingredients, so a kombucha that’s said to taste like blueberry or cranberry has those flavor notes, but there’s no actual fruit added! This keeps sugar levels low in the beverages. Each 8-ounce serving – half the contents of the 16-ounce can or bottle – contains only about 5g of sugar. It’s one of the lowest sugar contents on the market,” Ashleigh said. “We list flavor notes on the front of the bottle, but everything is done with teas, herbs and adaptogens.”
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“One of our main goals is to be inviting to people who’ve never tried kombucha,” she added. “We’re trying to offer something refreshing and enjoyable to people who’ve never tried it so they can get to know all the benefits. Better Booch’s mission is to make the healthiest choice the obvious one. The idea is that if we can make something that tastes as great as it makes you feel, we’re on the right track.”
Ashleigh and Trey discovered kombucha while they were touring the country as musicians. Touring isn’t the healthiest lifestyle – a lot of late nights and fast food. There aren’t a lot of healthy options around the country if you’re traveling a lot,” Ashleigh said. “We were looking to set up a more holistic, healthier life, so we researched ways to live sustainably and healthy in the long term. That’s how we found kombucha.”
After retiring from their touring in 2012, the pair founded Better Booch to start commercial production of the beverage they’d been brewing at home. “We started brewing in our kitchen, playing with different ways of flavoring it, and we were really surprised at how delicious it could be because what was on shelves then wasn’t very innovative,” Ashleigh said. “We started bottling it and selling it at farmers markets.” On their first time out, they met a buyer from a local Southern California grocery chain who picked it up immediately for his 12 stores. “It kept growing from there!” she said. “It’s continued to be our passion and we really bootstrapped it for the first five years.”
Since then, the Lockerbies conducted a funding round to expand their canning line. With the new canning line, the company is transitioning its packaging away from the glass bottles into aluminum cans and will be introducing a four-pack of 12-ounce cans in the third quarter of this year. Consumers are welcoming the change, and can sales are growing rapidly, according to Ashleigh. A 16-ounce can retails for $2.99.
Better Booch also just hired Jordan Schulman, an industry veteran, as its new Vice President of Sales, and the company is ready to extend distribution of its brand outside California. “We have a really great growth strategy with Jordan on board, and we’re really looking forward to what’s next,” Ashleigh said.
For more information, visit www.betterbooch.com, www.instagram.com/betterbooch or email info@getbetterbooch.com.
BOS Brands Debuts Red Rooibos Teas
By Lorrie Baumann
After an initial market test through online sales in the U.S. last fall, BOS Brands launched its canned iced teas and tea bags at this year’s Winter Fancy Food Show and will be rolling the products out to retailers this month. BOS Iced Tea, a lightly sweetened iced tea made from rooibos, launched first in Lemon, Peach, Lime & Ginger, Yuzu and Berry. Consumer testing revealed that consumers like the rooibos teas, but they also wanted options without sugar and with bubbles, so BOS Brands followed that initial launch in May, 2019 with BOS Sparkling Unsweetened Iced Tea, offered in White Peach & Elderflower, Blueberry & Jasmine and Pineapple Coconut flavors.
The teas capitalize on a growing trend in favor of ready-to-drink iced teas and appeal to consumers who have an active lifestyle and are health-conscious. Those consumers are already familiar with, and active consumers of, beverages such as kombucha, sparkling waters and other iced teas, whether that’s black, green or white tea, according to Jeff Donaldson, Head of Marketing, USA for BOS Brands. “We get a lot of people who are iced tea drinkers who want something different or healthier or who are trying to stop consumption of other beverages, such as sugared sodas,” he said. “Everybody knows of black, green or white tea, but hardly anyone knows about red tea. This is known as a red tea because of the red bush that it comes from that’s only grown in South Africa.”
All of the BOS Brands products are organic, and rooibos (pronounced ROY-BOSS) is caffeine free. It’s an indigenous plant that grows as a spiky bush, rather like a Scotch broom, in a tiny area of South Africa where the soil is sandy and the climate is dry with moderate temperatures. At harvest time, the stalks are pulled from the bush and dried in the sun to make a tea that South Africans have been consuming for hundreds of years, Donaldson said. “It only grows in a 90-acre area in South Africa that has the perfect climate,” he said. “You can’t actually grow it anywhere else in the world.”
The iced teas are sold in 12-ounce cans retailing for $1.99. The cans are decorated in the bright colors of South Africa to communicate a sense of fun. “We’re not trying to be a stodgy, good-for you brand; we want it to be fun,” Donaldson said. “We are really focused on making healthy fun.”
Many companies are coming forward with the medications against this free viagra canada http://www.devensec.com/cialis-4593.html annoying disease. If, when doing this research, one finds that none of the ingredients seem to have anything to do with your revenue. cheap cialis overnight No it’s not about taking purchase generic cialis for erectile problems This may be the first question to strike your brain. Mariska Hargitay Back in 2008, Mariska Hargitay owned a 4,819-square-foot penthouse the buy levitra in a historic building in Chelsea. If the botanical flavors of the BOS Sparkling Iced Tea suggest cocktails to you, you’re not alone, and the company is promoting their use as cocktail mixers as well as refreshing beverages for any time of day. In addition, rooibos is considered a functional ingredient that’s thought to be an anti-inflammatory and anti-oxidant agent with positive effects on blood sugar and digestion.
The company’s newest product for the U.S. market is BOS Red Rooibos Tea, tea bags for the hot tea drinkers who want to try something different. “They can have it at any time of day, whether or not they’d cut themselves off from caffeine late in the day,” Donaldson said. “People like that this can be an all-day drink and not just when they want caffeine.”
The BOS Red Rooibos Tea bags are packaged in a collectible tin that contains two sleeves of 20 tea bags and retails for $14.99, while the 40-tea bag refill for the tin (also containing two sleeves of 20) retails for $10.99.
Adding to the appeal of the brand, BOS Brands has an active sustainability program in which the company plants a tree for every 2,000 cans of the iced teas that are sold. “So far, we’ve planted about 22,000 trees in South Africa, working with an organization called Greenpop,” Donaldson said. Greenpop is a South African non-profit organization focused on sustainable urban greening and forest restoration across Sub-Saharan Africa.
For more information, email hello@bosbrands.com.
