BOS Brands Debuts Red Rooibos Teas
By Lorrie Baumann
After an initial market test through online sales in the U.S. last fall, BOS Brands launched its canned iced teas and tea bags at this year’s Winter Fancy Food Show and will be rolling the products out to retailers this month. BOS Iced Tea, a lightly sweetened iced tea made from rooibos, launched first in Lemon, Peach, Lime & Ginger, Yuzu and Berry. Consumer testing revealed that consumers like the rooibos teas, but they also wanted options without sugar and with bubbles, so BOS Brands followed that initial launch in May, 2019 with BOS Sparkling Unsweetened Iced Tea, offered in White Peach & Elderflower, Blueberry & Jasmine and Pineapple Coconut flavors.
The teas capitalize on a growing trend in favor of ready-to-drink iced teas and appeal to consumers who have an active lifestyle and are health-conscious. Those consumers are already familiar with, and active consumers of, beverages such as kombucha, sparkling waters and other iced teas, whether that’s black, green or white tea, according to Jeff Donaldson, Head of Marketing, USA for BOS Brands. “We get a lot of people who are iced tea drinkers who want something different or healthier or who are trying to stop consumption of other beverages, such as sugared sodas,” he said. “Everybody knows of black, green or white tea, but hardly anyone knows about red tea. This is known as a red tea because of the red bush that it comes from that’s only grown in South Africa.”
All of the BOS Brands products are organic, and rooibos (pronounced ROY-BOSS) is caffeine free. It’s an indigenous plant that grows as a spiky bush, rather like a Scotch broom, in a tiny area of South Africa where the soil is sandy and the climate is dry with moderate temperatures. At harvest time, the stalks are pulled from the bush and dried in the sun to make a tea that South Africans have been consuming for hundreds of years, Donaldson said. “It only grows in a 90-acre area in South Africa that has the perfect climate,” he said. “You can’t actually grow it anywhere else in the world.”
The iced teas are sold in 12-ounce cans retailing for $1.99. The cans are decorated in the bright colors of South Africa to communicate a sense of fun. “We’re not trying to be a stodgy, good-for you brand; we want it to be fun,” Donaldson said. “We are really focused on making healthy fun.”
Many companies are coming forward with the medications against this free viagra canada http://www.devensec.com/cialis-4593.html annoying disease. If, when doing this research, one finds that none of the ingredients seem to have anything to do with your revenue. cheap cialis overnight No it’s not about taking purchase generic cialis for erectile problems This may be the first question to strike your brain. Mariska Hargitay Back in 2008, Mariska Hargitay owned a 4,819-square-foot penthouse the buy levitra in a historic building in Chelsea. If the botanical flavors of the BOS Sparkling Iced Tea suggest cocktails to you, you’re not alone, and the company is promoting their use as cocktail mixers as well as refreshing beverages for any time of day. In addition, rooibos is considered a functional ingredient that’s thought to be an anti-inflammatory and anti-oxidant agent with positive effects on blood sugar and digestion.
The company’s newest product for the U.S. market is BOS Red Rooibos Tea, tea bags for the hot tea drinkers who want to try something different. “They can have it at any time of day, whether or not they’d cut themselves off from caffeine late in the day,” Donaldson said. “People like that this can be an all-day drink and not just when they want caffeine.”
The BOS Red Rooibos Tea bags are packaged in a collectible tin that contains two sleeves of 20 tea bags and retails for $14.99, while the 40-tea bag refill for the tin (also containing two sleeves of 20) retails for $10.99.
Adding to the appeal of the brand, BOS Brands has an active sustainability program in which the company plants a tree for every 2,000 cans of the iced teas that are sold. “So far, we’ve planted about 22,000 trees in South Africa, working with an organization called Greenpop,” Donaldson said. Greenpop is a South African non-profit organization focused on sustainable urban greening and forest restoration across Sub-Saharan Africa.
For more information, email hello@bosbrands.com.
Plant-Based Toddler Formula Comes to Market
Else Nutrition, a developer and marketer of clean-ingredient, plant-based nutrition products, is launching its first commercial product this spring in the U.S. – following nearly seven years of research and development. It’s a next-generation, 100 percent plant-based, organic toddler formula made with a proprietary formulation of almonds, buckwheat, and tapioca. The globally-patented formula tastes great, contains zero dairy or soy, and is free of gluten, hormones, antibiotics, palm oil, and corn syrups.
The startup, founded by infant nutrition veterans, fills a market gap with a plant-based toddler formula (for ages 12-36 months) made with clean, whole food ingredients. The simple-to-use powdered formula is the first in a planned line of whole-meal nutrition products from Else for children of ages ranging from infant to teens.
“As a mother, I know how passionate parents are to ensure that their children get all the nutrients they need for fundamental growth and development. We are providing a solution for millions of parents worldwide who are looking to change the way they feed their kids by offering a clean, safe, and nutritious, plant-based formula. We’ve heard from thousands of parents worldwide that there’s a need for something else – a real viable alternative,” said Hamutal Yitzhak, co-Founder and Chief Executive Officer of Else Nutrition Holdings Inc. Else is based in Tel Aviv, Israel, and started trading on the Toronto stock exchange last June.
For nearly 120 years, the infant and toddler formula markets have been based on dairy and soy protein sources. Else prides itself on offering a real alternative. Else formula provides complete nutrition made from simple ingredients and a clean process. Else is plant-based, sustainable, organic and vegan.
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The toddler formula offers a full amino acid profile, and is a clean non-GMO source of protein, fully meeting the strictest regulatory requirements. Else’s “beyond organic” manufacturing processes include the transformation of whole plants, without using highly-processed extracts or derivatives, chemicals or high-fructose corn syrup.
Else’s toddler formula will be sold initially in powder form, ready to drink in just seconds. It will be available online at elsenutrition.com for pre-ordering, with official sales starting later in the second quarter of this year. Sales will also roll out via Amazon and at select specialty retailers by summer of 2020. The suggested retail price is $35 for a 23.2-ounce powder canister.
Else’s leaders and founders have held executive positions with the likes of Abbott Laboratories, and Materna (a leading baby formula producer, acquired by Nestlé). The company was born out of the personal quest of a caring grandfather seeking to find a solution for his granddaughter who suffered from severe baby formula allergies. The company’s vision is to transform feeding for babies and families worldwide. Else aims to launch its plant-based infant formula in the coming years.
Ethiopian Coffee from Crimson Cup Named Good Food Award Finalist
By Lorrie Baumann
Crimson Cup Coffee & Tea’s Kossa Kebena is a finalist for a 2020 Good Food Award. Kossa Kebena comes from the Kebena Kossa farm in the Limmu Kossa district of western Ethiopia, and Crimson Cup sources the coffee through its Friend2Farmer direct trade initiative. The coffee is one of 403 products representing 42 states that were named as finalists this year from among 1,835 entries to the 10th annual Good Food Awards. Winners will be announced in January.
Kossa Kebena comes from a farmer who grew up in the coffee world and, as an adult, was able to obtain a piece of land and start growing his own with financing from Technoserve, a nonprofit organization that operates in 29 countries and works with men and women in the developing world to build competitive businesses. “His farm is in a preserved forest, called the Kebena forest. There’s no one there to exploit the minerals in the ground,” said Brandon Bir, Crimson Cup Coffee’s Director of Education and Sustainability. “There’s no commercial production in the forest other than coffee production, which is indigenous.”
Kossa Kebena is one of a long line of Ethiopian coffees recognized by the Good Food Awards. Bir explains the primacy of that coffee region in the competition by noting that arabica coffee is native to Africa. While coffee has been grown in Central and South America only since about 1800, African coffee farmers have been breeding and selecting seeds for their coffee trees for far longer. “The majority of heirloom coffee in Ethiopia has genetically worked itself out to be amazing,” he said. “Ethiopia is there because it’s just fantastic coffee that has worked itself out.”
The result, in the case of Kossa Kebena, is a coffee that’s naturally processed – dried on raised drying beds while the coffee beans are still clothed in the pulp that surrounds them in the cherry. In the cup, it has a syrupy body and tasting notes of bright fruit and sweet berries. “The cup itself is fruity but very clean for a natural-process coffee,” Bir said. In addition to the finalist recognition from the Good Food Awards, Kossa Kebena won a bronze medal at the 2019 Golden Bean North America roasting competition.
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“The market has changed in the last 10 years and so have we. We wanted to meet more producers, make more relationships because relationships are at the core of who we are,” he said. “Consumers have grown to appreciate more nuanced products, more conscious, intentional products. That intentionality has driven the coffee market to have more transparent coffee relationships. Consumers used to be specific about country. Now we talk about single farms. This is not Limmu region, Ethiopia. It’s a lot more specific, and a lot more intentional.”
Bir works with Crimson Cup’s Friend2Farmer program, started seven years ago as a way to connect the company directly with farmers and to help them grow better coffee so the farmers can earn premium prices without working through conventional certification programs, which often focus on their own particular objectives rather than on the needs that the indigenous growers identify for themselves, Bir said. “We’re very adaptive. A lot of certification programs have a certain protocol, maybe an emphasis on bird-friendly, some that focus on clean water, some that focus on social good,” he said. “We don’t know what different regions need, so we just ask. We’ve done everything from clean water projects, building a Specialty Coffee Association campus in Peru, quality control lab in Uganda, computers for students in Honduras. We’re adaptive, and that’s what makes us different.”
Another thing that makes Crimson Cup Coffee & Tea different is its unique business model that’s focused on helping other entrepreneurs start and grow their independent coffee houses. Not long after founding Crimson Cup in 1991, Greg Ubert, who is still the company’s President, realized that his real goal was in sharing his knowledge about how to build a successful coffee shop so they could be good customers for Crimson Cup coffee. He wrote a book called “Seven Steps to Success in the Specialty Coffee Industry” as a handbook for coffee shop start-up and operations. “That established our model of how we wanted to help people with retail expansion,” Bir said. Today, more than 200 entrepreneurs in 38 states have bought the book and used it as their blueprint to start their own coffee businesses through the company’s Power of the Cup® retail support program. “They buy the book, attend classes. Unlike a franchise, we will do the training, help with site selection, help with menu design,” Bir said. “We don’t have a franchise fee. If our partners are successful, then we’ll be successful.”
Crimson Cup’s Kossa Kebena coffee is available both to retailers partnered through Power of the Cup and to others. For more information, visit www.crimsoncup.com.
