Asian Flavors Inspire Torani’s Newest Flavor
By A.J. Flick, Senior Editor
Leading flavor creator Torani raised a lot of eyebrows when it announced its inaugural Pourcast Flavor of the Year: Salted Egg Yolk Syrup.
But it brought a smile to expert bartender Ty Young’s face.
(c) J. Martin Harris Photography
“My dad is Chinese-American and my mother is Japanese-American,” said Young, who owns and operates Shaken & Stirred, a bartending staffing and consulting service in Tucson, Arizona. “I’ve grown up with Asian food from the moment I can remember eating.
“One of my favorite treats at dim sum is Harm Tarn Soh. The salted egg yolk taste and flavor are so distinctive that my mind takes me back to my time visiting Macau as a youngster,” said Young, who was event mixologist for James Beard Award-winning Chef Chris Bianco’s restaurants. “These pastries were actually created in France, but were brought to China during the spice and silk trading efforts by Marco Polo. The flavor took hold throughout China and Southeast Asia.
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“Our Flavor of the Year is the culmination of years of research and development and as serious ‘flavor geeks,’ we couldn’t be more excited,” said Torani CEO Melanie Dulbecco. “Torani is committed to delivering amazing flavor for all, and Puremade Salted Egg Yolk is an especially fun innovation that showcases our passion for flavor.”
Salted egg yolk continues to gain momentum and is used around the globe to enhance both sweet and savory cuisines and beverages, including ice creams, pastries, boba teas and potato chips – even McDonald’s french fries in Singapore. Salted egg yolk is often promoted leading up to Lunar New Year (Feb. 1 this year), with its signature golden hue signifying prosperity, a central theme of the holiday.
“Our research has shown consumers’ growing interest in salted egg yolk as a flavor, both abroad and within the U.S. in recent years,” said Andrea Ramirez, Torani’s consumer and customer market insight manager. “Not only is it delicious and versatile, but it’s a flavor that reflects the current culinary tourism trend in which consumers seek new foods and beverages from around the globe, even from the comfort of their homes.”
Torani Puremade Salted Egg Yolk Syrup was developed by Torani Flavor Scientists Melissa Dyandra, Mailyne Park and Lance Schwarzkopf. Their work on the lab benchtop included dozens of formulations before the team ultimately landed on the final flavor, which delivers an elusive richness, deep orange color and just the right amount of sweetness. The distinctive syrup is sweet and salty, making it perfect for milk teas, milkshakes, espresso drinks, cold brews and more. Like all products in Torani’s Puremade Syrup line, it is made with pure cane sugar, all natural flavors, color from natural sources, no preservatives and no GMOs.
Read the full story in the February issue of Gourmet News. Subscribe now so you don’t miss anything!
TapouT Makes a Splash for Its Design
Splash Beverage Group, Inc.’s design agency has won the Graphic Design USA award for packaging design for the recently rebranded TapouT performance hydration drink. Selected from more than 11,000 submissions, TapouT’s enhanced ergonomic bottle and packaging design more effectively communicate TapouT’s lifestyle position and the performance drink’s functional benefits.
TapouT, which delivers hydration packed with vitamins and electrolytes, is designed for performance and recovery. Containing antioxidants and vitamins, it has no artificial ingredients, sweeteners or colors. The new dual-language English and Spanish label speaks to TapouT’s segment growth and evolving U.S. demographics.
The Andon Guenther Design agency consulted on the choosing the right ergonomic bottle, label, brand and packaging design system, and brand launch kit. The creative design firm has won 34 design awards since 2013 and is recognized as one of the “Top 10% of Design Agencies in The Country” by GDUSA. Its founder, C. Andon Guenther, was featured in GDUSA’s prestigious “2021 People To Watch” showcase.
“As we looked at other products on the market, we wanted the packaging to clearly communicate TapouT’s superlative health benefits and the promise of “clean intensity,” Guenther said. “Packaging design is central to communicating a brand’s message and position. It drives consumer purchase decisions and creates a long-term emotional link with the buyer. It’s where the rubber meets the road in terms of product sales and brand loyalty.”
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TapouT is an international lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. TapouT beverages include a complete line of high-performance sports drinks. TapouT features an advanced performance formula that delivers hydration and cellular recovery benefits and restores what the body loses through physical exertion with six key vitamins, three antioxidants and all five electrolytes.
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Vita Coco, Lyft Team Up for New Year’s Eve
Leading coconut water brand Vita Coco is bringing convenience and recovery straight to consumers this New Year’s Eve by partnering with Lyft to offer discounts on rides home and hydrating coconut water, perfect after a night out.
Starting at midnight on Dec. 31, Lyft users who enter Vita Coco’s limited-time code (COCOMODE) on the Rewards page of the Lyft app will activate “Coconut Mode,” where all available cars on the Lyft map will transform into coconuts, while receiving $5 off their ride.
The same code can also be redeemed on Vita Coco’s online shop www.vitacoco.com for $5 off any product, including hydrating coconut water and cozy merch, while supplies last. The discount code will be available nationwide between Dec, 31 at 12 a.m. through Jan. 2 at 12 a.m. This is a first-of-its-kind partnership for Lyft, who has chosen Vita Coco as its inaugural brand for this custom Lyft experience.
To keep the morning-after hydration rolling all year long, Vita Coco’s new subscription service designed for Hangover Recovery launches on Jan, 1 and will be available to customers across the nation. Vita Coco’s Hangover Subscription enrolls customers in automatic deliveries of coconut water 10 days prior to major holidays, including St. Patrick’s Day and the Fourth of July, giving customers peace of mind knowing that recovery is as easy as a walk to the fridge.
The Hangover Subscription is available on www.vitacoco.com/hangover-subscription beginning Jan. 1 and will come with a free, custom gift with purchase based on consumers’ individual needs.
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“By partnering with Lyft and offering new, convenient ways to bring coconut water’s recovery power straight to our customers, we are showing our fans we have their backs on New Year’s Eve and beyond,” said Jane Prior, Chief Marketing Officer at The Vita Coco Company. “Vita Coco fuels, hydrates, and recharges the body, and our new hangover remedy programs will bring ultimate convenience and relief right to consumers’ doors when they need a little hydrating boost.”
To learn more about Vita Coco, visit vitacoco.com. You can also connect with Vita Coco on Facebook, Twitter and Instagram.
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