Vita Coco, Lyft Team Up for New Year’s Eve
Leading coconut water brand Vita Coco is bringing convenience and recovery straight to consumers this New Year’s Eve by partnering with Lyft to offer discounts on rides home and hydrating coconut water, perfect after a night out.
Starting at midnight on Dec. 31, Lyft users who enter Vita Coco’s limited-time code (COCOMODE) on the Rewards page of the Lyft app will activate “Coconut Mode,” where all available cars on the Lyft map will transform into coconuts, while receiving $5 off their ride.
The same code can also be redeemed on Vita Coco’s online shop www.vitacoco.com for $5 off any product, including hydrating coconut water and cozy merch, while supplies last. The discount code will be available nationwide between Dec, 31 at 12 a.m. through Jan. 2 at 12 a.m. This is a first-of-its-kind partnership for Lyft, who has chosen Vita Coco as its inaugural brand for this custom Lyft experience.
To keep the morning-after hydration rolling all year long, Vita Coco’s new subscription service designed for Hangover Recovery launches on Jan, 1 and will be available to customers across the nation. Vita Coco’s Hangover Subscription enrolls customers in automatic deliveries of coconut water 10 days prior to major holidays, including St. Patrick’s Day and the Fourth of July, giving customers peace of mind knowing that recovery is as easy as a walk to the fridge.
The Hangover Subscription is available on www.vitacoco.com/hangover-subscription beginning Jan. 1 and will come with a free, custom gift with purchase based on consumers’ individual needs.
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“By partnering with Lyft and offering new, convenient ways to bring coconut water’s recovery power straight to our customers, we are showing our fans we have their backs on New Year’s Eve and beyond,” said Jane Prior, Chief Marketing Officer at The Vita Coco Company. “Vita Coco fuels, hydrates, and recharges the body, and our new hangover remedy programs will bring ultimate convenience and relief right to consumers’ doors when they need a little hydrating boost.”
To learn more about Vita Coco, visit vitacoco.com. You can also connect with Vita Coco on Facebook, Twitter and Instagram.
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ECRM Fall Global Market Sets Record
Ohio-based ECRM, a leader in end-to-end product sourcing solutions for retailers, hosted a record number of participants at its October 2021 Global Market: Fall Experience, with more than 3,700 buyers and sellers gathering virtually from 68 countries.
The 2021 Global Market: Fall Experience combined RangeMe‘s immersive digital product discovery platform with ECRM Connect, ECRM’s virtual meeting environment, for brands to showcase relevant products to buyers from retailers and foodservice operators of all sizes and locations. Categories covered included food, beverage, foodservice, baby, household, housewares, pet, school and office, toy, seasonal, camping, beauty, health care and personal care. Buyers engaged in more than 2,200 supplier meetings around the clock during the weeklong experience.
During the Global Market: Fall Experience, buyers explored participating brands on RangeMe between Aug. 23 and Oct. 18, and with the click of a button, selected those brands with which they wanted to meet virtually. Scheduled meetings were 15 minutes in length and ran 24 hours a day during the week of Oct. 18 to accommodate global participants.
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ECRM will continue its Global Market programming with a Spring, Summer and Fall Experiences in 2022, in addition to its existing lineup of more than 100 category-specific sessions. For more information, visit ECRM.MarketGate.com.
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Argentina’s Proemio Joins the Zonin Family Global Portfolio
The Zonin Family’s 1821 Fine Wine & Spirits U.S. subsidiary adds Argentinian winery Proemio to its growing global portfolio. Proemio is a family-owned, boutique winery led by third-generation Mendoza-born winemaker, Marcelo Bocardo. Proemio means “Prologue” in Old Medieval Spanish; the winery has been certified Organic since 2017 and is also certified as a Fair for Life company.
In 2001, Marcelo Bocardo, the descendant of an Italian immigrant family, founded Proemio Winery with the goal to handcraft sustainable top-quality super and ultra-premium wines with an emphasis on the unique character of their soil. “Marcelo’s vision is evident throughout the foundation of this award-winning portfolio. “The opportunity to participate in Proemio’s success extends across chains, fine wine and the on-premise throughout the U.S.” said Shawn Balzano, 1821 Fine Wine & Spirits Sales Director.
“As an Italian descendant, it is a great honor to partner with the Zonin family. We share the same passion for viticulture; crafting authentic, terroir driven wines, while caring for the environment for future generations. It is part of our philosophy,” said Bocardo.
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Proemio produces clean energy that represents 50 percent of its consumption and is working to reach 100 percent in the next years. The company sells more than 300,000Kg of grape stems to be reused as brick oven heating wood and 120,000 Kg of grape skins to the alcohol industry, which then comes back as natural fertilizer for the vines in its vineyard. Proemio winery is also using more solar energy and has started a recycling initiative with employee training.
Proemio boasts ongoing state-of-the-art technology, including a double selection belt, gravity fed tanks and pneumatic presses. Proemio utilizes stainless steel and concrete tanks that allow for an efficient use of energy during vinification. The company has invested in new concrete eggs/vats, more hail net protections, as well as new barrels to grow its reserve tier of wines.
