BuzzBallz Markets Single-Serve Cocktails to Taiwanese Women
As Taiwan celebrates its Lunar New Year, a holiday celebrated with alcoholic drinks, BuzzBallz, a woman-owned, Texas-based, ready-to-drink single-serve cocktails company, is reaching out to that nation’s teetotaling majority: women.
BuzzBallz partnered with Uni-President Corporation, a 7-Eleven franchise with a large footprint across Taiwan, Thailand, Vietnam and the Philippines, to get BuzzBallz’s single-serve cocktails on shelves.
According to The Drink Business, Taiwanese women make up most of the country’s teetotalers due to an aversion to the heavy flavor and bite of spirits and beer, the most commonly consumed alcoholic beverages to this day.
However, a 2018 study from the Taiwan Public Opinion Foundation showed that more than half of the female drinkers polled prefer wine, a much smoother alcoholic beverage.
Keeping with his intuition and growing trends in alcohol consumption in Taiwan, Rodolphe Guillonneau, manager of Uni-President Corporation’s Global Procurement Office for Lifestyle Brands, felt it was time to market BuzzBallz Cocktails, a smooth, flavor-forward cocktail, to older Gen Z and millennial women.
As Guillonneau finalizes plans for marketing the small, brightly colored cocktails, he’s chosen to make the innovation, woman-owned status, fun branding and convenience the focus as he seeks out influencer content.
All of the following flavors were stocked in stores by December: Strawberry ‘Rita, Lotta Colada, Tequila ‘Rita and Choc Tease.
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“We’ve been working on this initiative since spring,” said Derek Dodge, vice president of international affairs. “We signed the contract in early September. Our first shipment was in October and the product [arrived] in Taiwan in December. So, all in all, it [took] eight months for the entire program to come together.”
It was important to BuzzBallz to get its single-serve cocktails on shelves before Feb. 1, the Lunar New Year.
“[Lunar] New Year in Taiwan is about family gatherings with different dinners planned during the week,” Guillonneau said. “Drinking is, of course, a huge part of the [festivities], as the dinners are followed with lots of talking, playing cards, mah jongg and more.”
Guillonneau said convenience for entertaining wasn’t the only reason for Uni-President being interested in the cocktails. He predicted that the colorful packaging would be appealing, particularly prior to Lunar New Year celebrations as many people enjoy incorporating the color red or the colors associated with their zodiac sign in their daily lives during these celebrations.
Though Lunar New Year celebrations are steeped in tradition, Uni-President has seen a shift in drinking culture within the country over the years as more women are increasingly becoming alcohol consumers.
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Macklemore Endorses Recovery Drink CLEAN Cause
CLEAN Cause, the Austin-based sparkling yerba maté beverage company, announced Grammy Award-winning singer/songwriter Ben Haggerty, better known as Macklemore, as the brand’s first creative director and celebrity investor.
The partnership brings together CLEAN Cause, a beverage brand on a mission to support individuals in recovery, and Macklemore, who has long been an advocate for the power of recovery and candid about his struggles with substance abuse. CLEAN Cause, which ranks number two in the yerba maté category, donates half of its net profits (or 5 percent net revenues, whichever is greater) to funding sober living scholarships.
As creative director and investor, Haggerty will bring an inspired vision to the Brand’s mission along with providing artistic direction on a new limited edition CLEAN Cause can, digital editorial content, and music & creative direction for the Brand. Over the next year, Macklemore and CLEAN Cause will execute numerous campaigns including a Scan the Can initiative, where exclusive content will be available to consumers via a QR code on the product and POS.
“I chose to align with and endorse a vrand that is at the forefront of creating awareness for addiction and actively supporting the recovery community,” said Haggerty. “As creative director and a new investor of the already impactful brand, I am excited to combine my creative passions with a great product in an effort to save lives. Together, our goal is to inspire and educate individuals on addiction and support those who are in recovery.”
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Watch “CLEAN Cause: Drink to This.” Presented by Macklemore
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Thomas Tew Craft Rum to Rock Boston Calling Festival
Newport, Rhode Island-based Newport Craft Brewing & Distilling Co. will be serving up its Thomas Tew craft rum line as an official partner of the Boston Calling Music Festival.
Thomas Tew began in 2006 and today boasts a Single Barrel Rum, Reserve Rum and a Spiced Rum. It is enjoyed at over 500 restaurants and bars including Citi Field ballpark and Walt Disney World’s EPCOT.
Thomas Tew perennially ranks in the top ten craft rums by USA Today. Newport Craft’s portfolio also includes Radiant Pig Brewing Company and Braven Brewing Company.
Boston Calling, the acclaimed three-day festival poised to make its triumphant return to Allston, MA this Memorial Day Weekend, May 27 – 29, recently announced its lineup. Headlining are rock & roll icons Metallica; alternative rockers The Strokes, playing their first show in Boston since 2006; and Rock & Roll Hall of Famers Foo Fighters. These three powerful rock bands will lead a lineup of over 50 performers, including the largest collection of regional talent ever to take the stage at Boston Calling.
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The 2022 bill features a diverse mix of globally recognized music stars, including Rüfüs Du Sol, Weezer, HAIM, Run The Jewels, Glass Animals, King Gizzard & The Lizard Wizard, Avril Lavigne, Black Pumas, Modest Mouse, Goose, Cheap Trick, Oliver Tree, EARTHGANG, Orville Peck, The Struts and many more.
As an official partner, Thomas Tew will offer freshly made cocktails and canned cocktails in all Boston Calling VIP and Platinum areas. With thousands of fans expected at this year’s festival, Thomas Tew is eager to formally introduce its products to festivalgoers, including a ready-to-drink cocktail that will make its debut at Boston Calling.
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