California Megadrought to Hit Wine Industry Hard
2021 presented an extraordinary level of soil water deficit and irrigation that could sometimes be ineffective due to the severity of the California megadrought, according to a new report on two =counties, Sonoma and Napa, conducted by Agrology.
“2021 data shows that dry farmed and irrigated vineyards managed to narrowly avoid destructive levels of water stress and those levels challenged even hearty dry-farmed vineyards,” said Adam Koeppel, co-F\founder and CEO. “With 2022 predicted to be the driest in 1,200 years, it’s imperative that growers be judicious in their use of irrigation water. Predictive Agriculture technology will help you optimize your water usage down to the drop.”
Agrology reported that up until harvest, soil moisture and water deficit impacts from the drought appeared significant across Napa and Sonoma. Soil Water Potential extremes of nearly -3,000 kPa were recorded at irrigated vineyards, and more than -5,000 kPa at dry farmed vineyards. For reference, the University of California recommends initiating irrigation at midday leaf water potential of 1,000-1,500 kPa, corresponding to pre-dawn soil water potential of 1,800-2,300 ko. This indicates that irrigation could not keep up with the drought. In addition, dry farming was challenged with a lack of micro nutrient delivery, as nutrients delivered via drip irrigation systems did not have enough water to reach deep root zones.
“Unfortunately growers now have to contend with the constant threats of a changing climate,” added Koeppel. “It’s imperative that growers can track and understand all important elements in realtime–from water to soil to smoke. We built Agrology to do just that. One system and one app to give growers a view into what’s happening in that moment and the near future.”
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Bredemeier Takes Helm of Grand Havana Specialty Coffee
“My vision is to brand Grand Havana as a household name by immediately expanding our cafe portfolio,” Bredemeier said. “It’s time to open a new store in Miami. We plan to open our new location before June 30th, 2022. In addition, we plan to expand our online presence by focusing on increasing online sales in 2022.”
Rico will remain as a consultant and work closely with Tanya Bredemeier until Dec. 31.
As one of Grand Havana’s founders and president for more than seven years, Bredemeier played an instrumental role in creating the brand and publicly traded company.
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Bredemeier’s appointment follows a series of C-suite appointments this year. In January, former Wendy’s and Pollo Tropical executive Mr. Hugo Gutierrez was named president and COO.
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Coca-Cola Launches Global Innovation Platform, Product
Coca-Cola has unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.
Through limited-edition, sequential releases, Coca-Cola Creations will introduce products and experiences across physical and digital worlds. Coca-Cola Creations was developed under the Real Magic brand platform, which was revealed in late 2021.
“For over a century, Coca-Cola has maintained its iconic status around the world as a symbol of optimism that has refreshed generations,” said Oana Vlad, senior director, global brand strategy. “When we launched Real Magic, we wanted to connect with and celebrate the experiences that bring joy to young people today, and that has taken us to an exciting new territory.”
The first product to launch under Coca-Cola Creations is Coca-Cola Starlight, which the company said was “created with the vision that – in a world of infinite possibilities – somewhere in our universe, another kind of Coca-Cola, another way of connecting with each other might exist.”
Coca-Cola Starlight combines Coca-Cola taste with a dash of the unexpected, including a reddish hue. “Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space,” the company said.
“Thirty-five years ago, Coca-Cola partnered with NASA to become one of the first soft-drinks to travel to space,” Vlad said. “That same passion for space still exists today. With Coca-Cola Starlight, we wanted to celebrate the remarkable ability of space exploration to inspire generations to discover new worlds of infinite possibilities. We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space.”
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Coca-Cola Starlight packaging design features a multi-dimensional, light-filled star field and will be supported by a digital-first marketing campaign, including a partnership with global pop star Ava Max. The campaign is led by an augmented reality “Concert on a Coca-Cola” experience that can be accessed here and by scanning a Coca-Cola Starlight can or bottle.
Surrounded by red liquid and gradient lighting, Max will perform her hits, “Kings & Queens,” “Sweet But Psycho” and “EveryTime I Cry” as part of an AR-holographic private concert using the can as an anti-gravity, translucent space station. The experience design and production was created by Virtue (the agency powered by VICE) and Tool. Coca-Cola partnered with Forpeople on the packaging design.
Coca-Cola Starlight is available for a limited time beginning Feb. 21 across North America and in select countries globally in the coming months in zero-sugar only.
Later this year, Coca-Cola will introduce additional limited-edition Coca-Cola Creations featuring unique innovations and unexpected collaborations.
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