MTN DEW Purple Thunder Debuts at Circle K
MTN DEW Purple Thunder, a new beverage that combines the flavors of blackberry and plum is now only available at Circle K.
“We are thrilled to offer MTN DEW Purple Thunder as an exclusive flavor at Circle K,” said Kevin Lewis, chief marketing officer for Circle K parent company Alimentation Couche-Tard. “Everything from the berry flavor to the design was specially created by MTN DEW and Circle K to provide a unique beverage that is sure to bring a new level of fun and flavor to our customers.”
The soda debuted in 20-ounce bottles and on fountain.
“MTN DEW is on a continuous mission to create the best flavors with the best partners, and we know DEW Nation is going to love the delicious flavor twist of blackberry and plum that Purple Thunder brings to our roster,” said Pat O’Toole, chief marketing officer, MTN DEW. “And, there is no better partner than Circle K to bring this awesome flavor to life.”
The bottle design features its own biker gang of DEW characters – including a plum and blackberry enjoying the sweetest ride of their life.
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Jack Daniel’s Launches First Super Premium Whiskey Line Extension in 25 Years
The Jack Daniel Distillery introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey as the first two permanent expressions in the brand’s new Bonded Series. The Bonded Series honors the whiskey making excellence of the iconic Jack Daniel Distillery and will be a permanent extension in the Jack Daniel’s Family of Brands.
Both Jack Daniel’s Bonded and Triple Mash are Bottled-in-Bond at 100 proof (50% abv), with packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee Whiskey bottle. As stipulated by the Bottled in Bond Act of 1897, a bonded whiskey must be distilled by a single distiller during a single season, matured in a government bonded warehouse for at least four years and bottled at 100 proof.
“The Jack Daniel Distillery has been making exceptional American whiskey to the highest standards for generations, before and after the Bottled in Bond Act, dating back to the days of Mr. Jack himself,” said Chris Fletcher, Jack Daniel’s master distiller. “Jack Daniel’s Bonded and Triple Mash are a nod to our heritage with a touch of innovation and craftsmanship. These whiskeys are another opportunity for both our friends and new drinkers to explore and discover everything Jack Daniel’s has to offer.”
Jack Daniel’s Bonded and Triple Mash will be available across the United States \in May with international markets to follow later in 2022. It will initially be available in 700mL bottles for suggested retail prices of $29.99 and $32.99 respectively. They will be available for pre-sale through ReserveBar beginning May 3, including a limited edition Jack Daniel’s gift item while supplies last.
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Beyoncé Headlines Investors in $31M Fundraising for Lemon Perfect Enhanced Water
Lemon Perfect, a fast-rising hydrating lemon water brand in the enhanced water category, raised $31 million in Series A funding from an influential network of investors across food and beverage, media, music, sports and entertainment headlined by internationally celebrated award-winning artist and entrepreneur Beyoncé Knowles-Carter.
Lemon Perfect Founder and CEO Yanni Hufnagel says the company will use the funding to help scale the brand to more than 40,000 points of distribution by the end of 2022.
“Lemon Perfect is quickly taking significant market share from the leading brands in the enhanced water category by offering a better-for-you, better-tasting product that’s resonating broadly with the American consumer,” Hufnagel said. “We are honored and humbled that Beyoncé has become a part of the Lemon Perfect family. She is a worldwide icon whose talent, character, and positivity are unsurpassed. Her investment and the energy it sparks will accelerate Lemon Perfect’s rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.”
“I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” said Knowles-Carter. “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”
In 2021, Lemon Perfect quadrupled revenue, and the company projects greater than 100% revenue growth in 2022.
“Lemon Perfect has found product-market fit in a hyper-competitive category, and we are thrilled to support their growth,” said Phillip Sarofim, Trousdale Ventures founder and CEO. “We believe they can disrupt an American beverage ecosystem still dominated by high-calorie, high-sugar options and democratize drinkable wellness.”
The financing brings Lemon Perfect’s total funding to $42.2 million and total valuation to over $100 million in fewer than three years from the company’s selling its first bottle.
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