Southern Glazer’s Donates $100K for Humanitarian Aid in Ukraine
Alcohol beverage distributor Southern Glazer’s Wine & Spirits is donating a total of $100,000 across three charitable organizations supporting humanitarian aid in Ukraine. The donation is the result of an employee fundraising campaign, in which Southern Glazer’s matched employee contributions to organizations performing meaningful work to help Ukrainian refugees.
In support of the Ukrainian community, Southern Glazer’s pledged to support World Central Kitchen, United Nations High Commissioner for Refugees and Cooperative for Assistance and Relief Everywhere through its donation match campaign. All individual employee donations were made for humanitarian aid in Ukraine through Southern Glazer’s internal giving platform, VolunCheers Online, in order to qualify for the match.
Based on employee contributions and the company match, Southern Glazer’s will be donating $42,214, $40,127.52 and $17,659 respectively to WCK, UNHCR and CARE with the hope that the funds will help the organizations respond with supplies and resources needed to help those affected by the current crisis.
“Southern Glazer’s stands in support of the Ukrainian people and wfe cannot thank our employees enough for their generous contributions to this campaign,” said CEO Wayne E. Chaplin. “Through our VolunCheers platform, we are able to rally our workforce around providing humanitarian relief for Ukraine and its neighboring countries. We are thankful for the meaningful work these charities are spearheading to ensure families are given the supplies and resources needed.”
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Coors Light Energy-Efficient Rooftop Ads Have Chilling Effect
Globally, 2021 was ranked the fifth warmest year on record since 1880, according to the European Union’s Copernicus Climate Change Service. Heat waves are more frequent, and in Miami, there have been more 90-degree days than ever before. Air conditioners are humming non-stop, utility bills are skyrocketing, and overall, it’s just hotter.
In response, Coors Light has debuted Chillboards, rooftop billboard installations proven to cool buildings down.
The minimally branded rooftop installations are located atop apartment buildings in Miami and painted with Mule-Hide Finish reflective white roof coating, a formula proven to reflect 85 percent of sunlight. On one rooftop tested, Coors Light discovered the ad lowered the surface temperature of the roof by as much as 50 degrees. View how it works in this short video.
“The science behind Chillboards is actually pretty simple, dark surfaces absorb sun rays, but specially formulated white coating reflects them, resulting in a cooler temperature,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “We realize not everyone will be able to paint their roofs white, but we hope to inspire Americans to make choices that reduce energy usage and puts a few dollars back in their pockets.”
The new rooftop Coors Light ads, which have different phrases such as, “Chillboards” and “Ads Nobody Can See, But Everyone Can Feel,” are written in the typeface “coolest,” designed to cover more than 95 percent of the surface space in reflective white paint.
“Simple and cost-friendly initiatives like Coors Light Chillboards can have a significant impact on the quality of life for renters and homeowners,” said Jane Gilbert, Miami-Dade chief heat officer. “If more communities started seeing the value of painting roofs white, we could cool down millions worldwide.”
In support of the energy-saving program, Coors Light is giving away 5,000 gallons of roof coating. For more information, visit www.Chillboards.com.
Coors Light worked with Creative Director Set Free Richardson and Street Artist Andulaz The Artist to produce the Chillboards.
In March, Coors Light spearheaded efforts for Molson Coors to move away from six-pack plastic rings by the end of 2025, a move that will eliminate 400,000 pounds of single-use plastic annually. Learn more about Coors Light sustainability agenda.
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MTN DEW Purple Thunder Debuts at Circle K
MTN DEW Purple Thunder, a new beverage that combines the flavors of blackberry and plum is now only available at Circle K.
“We are thrilled to offer MTN DEW Purple Thunder as an exclusive flavor at Circle K,” said Kevin Lewis, chief marketing officer for Circle K parent company Alimentation Couche-Tard. “Everything from the berry flavor to the design was specially created by MTN DEW and Circle K to provide a unique beverage that is sure to bring a new level of fun and flavor to our customers.”
The soda debuted in 20-ounce bottles and on fountain.
“MTN DEW is on a continuous mission to create the best flavors with the best partners, and we know DEW Nation is going to love the delicious flavor twist of blackberry and plum that Purple Thunder brings to our roster,” said Pat O’Toole, chief marketing officer, MTN DEW. “And, there is no better partner than Circle K to bring this awesome flavor to life.”
The bottle design features its own biker gang of DEW characters – including a plum and blackberry enjoying the sweetest ride of their life.
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