Independent Brewers Open Membership, Launch Awards
The Society of Independent Brewers is expanding membership with three new member categories launching in 2022, starting with International Brewing Membership, which opened Aug. 1.
SIBA membership is open to independent breweries anywhere outside of the United Kingdom and includes a range of membership benefits, including access to the newly launched SIBA International Beer Awards.
“SIBA will offer our new International Brewing Members a variety of brewery business tools, U.K. promotional opportunities for their beer and brands, professional advice on essential business areas such as marketing or UK legislation, and free delegate tickets to BeerX – the U.K.’s biggest beer and brewing trade event – where our new International Awards will take place,” said Neil Walker, SIBA head of comms & marketing.
Only SIBA members will be eligible to enter beer into the SIBA International Beer Awards, with a broad variety of internationally recognized style categories judged by some of the U.K.’s most experienced beer judges, beer sommeliers and master brewers.
The awards include Belgian, French and Trappist styles, among others, alongside pale ale, IPA, speciality & sour beers, as well as more traditional British styles such as bitter and stout. The judging and awards presentation will take place as part of BeerX UK in March.
“Our new SIBA Independent Beer Awards are a truly unique competition and a first for the U.K. We’re really excited about bringing in craft breweries from across the globe and can’t wait to see who comes out on top. All of the judging and the awards presentation will take place at BeerX – the U.K.’s biggest beer and brewing trade event – so winners will get to accept their awards on the UK’s most prominent beer industry stage,” Neil said.
The trade association will bring amateur brewers into the fold, offering advice on turning professional, as well as the opportunity for technical Q&As with well-known craft brewers, a quarterly printed magazine, brewing tools and guidance, plus a new homebrew competition – again set to take place at the flagship BeerX event.
The final new member category, launching by the end of 2022, is to open SIBA membership to bottleshops – offering advice, guidance and Government lobbying support, as well as access to an exclusive retailer showcase at BeerX and more.
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Opopop, 10 Barrel Brewing Collaborate on Summer Snack Bundle
Denver-based Opopop, creator of Flavor Wrapped Popcorn Kernels, and Bend, Ore.-based 10 Barrel Brewing have produced Poppin’ on Cloud Wine, an exclusive brand collaboration that offers customers a delicious and thirst-quenching limited edition summer snack bundle.
The Pop & Bubbles Bundle will be sold exclusively at 10Barrel.com and can only ship to Oregon, Washington, California and Idaho (21+ signature required). The summer snack bundle includes one 320g bag of Opopop’s limited edition Pickle Monster, an eco-friendly Opopop silicone popcorn popper, and two cans of 10 Barrel’s new Sparkling Rosé. MSRP $35.
“The moment we paired 10 Barrel’s newly released Sparkling Rose with Opopop’s Pickle Monster, we knew we had created something special for our customers. These two flavors go so well together. Like any good Summer hit, they just taste like Summer 2022,” said Sarah McDowell, Opopop president.
Opopop’s Pickle Monster delivers a bold taste and is the perfect blend of tartness, salt and dill. This pairs perfectly with 10 Barrel’s Sparkling Rosé (13.5% ABV) which includes a blend of cabernet sauvignon, syrah and merlot grapes with a nice dry finish.
“Our new sparkling wines helped us kick off everyone’s favorite season, and then we took it one step further by adding a light and zesty popcorn to pair,” said Emily Koziel, merchandising & sourcing manager at 10 Barrel Brewing. “We couldn’t be more excited than to team up with Opopop, to help us elevate our summer slogan, Seriously Casual.”
For more information, follow @opopopco @10barrelbrewing on all social platforms.
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Coors Light Thirst Trap Captures Mosquitoes
Summer is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh – mosquitoes. A study shows that drinking just 12 ounces of beer makes you more likely to get bitten by mosquitoes. That does not make for a chill summer day.
Coors Light, the official beer of everything unofficial, is giving mosquitoes some beer of their own so you can kill their buzz with the new Coors Light Thirst Trap, a mosquito trap designed to rid your summer days of pesky bugs.
“Warm weather, outdoor activities, and laidback chilling are some of the reasons why summer is undeniably the best season of the year. But with the good also comes the bad, and pesky mosquitoes can be a buzzkill,” says Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “The Coors Light Thirst Trap is an attachment designed to fit on a 12 ounce can of Coors Light and will lure mosquitoes into the can with no way out.”
Once you drink most of your beer, snap on your Coors Light Thirst Trap and only sacrifice a few sips of your delicious brew to the mosquitos. They can enjoy their own Coors Light while you crack open your next one, without the bother of buzzing mosquitoes. Watch the video to see how it works.
Starting July 27, consumers can enjoy their summer mosquito-free with the Coors Light Thirst Trap, available for purchase for $5 at shop.coorslight.com. Coors Light will release a limited number of traps each day at 10 a.m. CST from July 27 through Aug. 5 (Monday-Friday only).
As the beer of everything unofficial, Coors Light is celebrating the best moments of summer, like enjoying an evening outside bug-free. In May, the brand released a new national TV spot, introduced new packaging, and is rewarding consumers with experiences, prizes and more.
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