Coors Light Thirst Trap Captures Mosquitoes
Summer is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh – mosquitoes. A study shows that drinking just 12 ounces of beer makes you more likely to get bitten by mosquitoes. That does not make for a chill summer day.
Coors Light, the official beer of everything unofficial, is giving mosquitoes some beer of their own so you can kill their buzz with the new Coors Light Thirst Trap, a mosquito trap designed to rid your summer days of pesky bugs.
“Warm weather, outdoor activities, and laidback chilling are some of the reasons why summer is undeniably the best season of the year. But with the good also comes the bad, and pesky mosquitoes can be a buzzkill,” says Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “The Coors Light Thirst Trap is an attachment designed to fit on a 12 ounce can of Coors Light and will lure mosquitoes into the can with no way out.”
Once you drink most of your beer, snap on your Coors Light Thirst Trap and only sacrifice a few sips of your delicious brew to the mosquitos. They can enjoy their own Coors Light while you crack open your next one, without the bother of buzzing mosquitoes. Watch the video to see how it works.
Starting July 27, consumers can enjoy their summer mosquito-free with the Coors Light Thirst Trap, available for purchase for $5 at shop.coorslight.com. Coors Light will release a limited number of traps each day at 10 a.m. CST from July 27 through Aug. 5 (Monday-Friday only).
As the beer of everything unofficial, Coors Light is celebrating the best moments of summer, like enjoying an evening outside bug-free. In May, the brand released a new national TV spot, introduced new packaging, and is rewarding consumers with experiences, prizes and more.
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Vita Coco to Present World’s Biggest Coconut Experience
Coconut water brand Vita Coco will help consumers beat the heat this summer with the World’s Biggest Coconut roadside experience popping up in Dallas from July 22 through July 24. The colossal coconut pop-up will invite Texans to celebrate summer and Vita Coco’s new hydrating and refreshing Coconut Juice, which launched earlier this summer, with a new invigorating and tropical coconut experience.
Standing over three stories tall, the giant inflatable coconut will be visible throughout the neighborhood, a nod to “Everything is Bigger in Texas.” In addition to the coconut, the roadside experience will be a can’t-miss stop for Texans, featuring local food trucks, outdoor games, and the opportunity for visitors to hydrate with products from Vita Coco. The experience will highlight the brand’s first juice beverage offering, Vita Coco Coconut Juice, conveniently canned for consumers on the go.
“We know summer in Texas means two things: heat and the need for refreshing and fun summertime experiences that help you cool down. The World’s Biggest Coconut Experience offers Texans both, while introducing Vita Coco’s most tropical flavor profile yet, giving consumers the chance to enjoy all the goodness coconuts bring,” said Jane Prior, chief marketing officer at The Vita Coco Company.
“Our new Coconut Juice has a big, bold flavor, so we knew we had to celebrate the launch in a big, bold way. And what better way to do that than with the World’s Biggest Coconut in the state where everything’s bigger.”
The World’s Biggest Coconut experience in Dallas will give local friends and families a fun pit stop during their weekend plans, offering complimentary Vita Coco Coconut Juice, games, merchandise giveaways, and photo opportunities. The World’s Biggest Coconut Experience will be located in the Bishop Arts District and available to visit, free of admission, from 11 a.m. to 4 p.m. July 22-24. Guests can RSVP at events.vitacoco.com/biggestcoconut to reserve a spot and receive 10 percent off vitacoco.com.
Vita Coco Coconut Juice is available in two flavors, Original with Pulp, and Mango. A delicious blend of coconut water packed with electrolytes, nutrients, and a burst of tropical flavor, Vita Coco Coconut Juice is gluten-free and non-GMO.
It’s available for just $2.49 per 16.9 oz. can in convenience stores in select cities across the East Coast and Dallas, including select 7-Eleven stores.
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Meet the Next Generation Honest Tea: Just Ice Tea
Honest Tea co-founder Seth Goldman has named the successor to the bottled organic tea line that Coca-Cola has discontinued: Just Ice Tea. Goldman made the announcement on his company’s website and in an interview with Gourmet News.
“The name builds on our Fair Trade commitment, the working conditions and wages paid, and it also looks at the environment, we’re choosing organic over chemicals, pesticides to maintain pristine ecosystems,” Goldman told Gourmet News. “And it also speaks to the taste. It’s just sweet enough.
“We use recognizable and minimal ingredients in every recipe,” Goldman wrote on the website, “and of course nothing artificial. You will taste the essence of the tea, and not much more.”
Coca-Cola acquired Honest Tea in 2011.
Coca-Cola’s announcement in May that it was discontinuing Honest Tea was “a gut punch to all the sweat, tears and incredible passion that went into building our beloved brand,” Goldman said in a post on his LinkedIn account.
“But we bounced back well!” Goldman told Gourmet News.
Goldman expects Just Ice Tea to be on shelves this fall.
Read more about Goldman’s new ice tea, created with Chef Spike Mendelsohn, in the August issue of Gourmet News. Subscribe now so you don’t miss anything!
