Starbucks to Sell Seattle’s Best Coffee to Nestlé
Starbucks plans to sell the Seattle’s Best Coffee brand to Nestlé, with which the company established the Global Coffee Alliance in 2018. This transaction will further strengthen the Global Coffee Alliance by allowing both companies to focus on their core strengths.
“We continue to deepen our partnership with Nestlé to deliver the best of the Starbucks Experience to our customers in channels outside of our retail stores,” said Michael Conway, group president, Starbucks International and Channel Development. “We’re confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to elevate the premium coffee experience for consumers through the Starbucks brand.”
Since forming the Global Coffee Alliance in 2018, Nestlé and Starbucks have introduced a wide range of premium coffee products to new markets at a fast pace – including whole bean coffee, roast and ground coffee as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary systems. Today, Nestlé distributes Starbucks consumer products and foodservice beverages across more than 80 markets outside Starbucks retail stores under the Global Coffee Alliance.
“Our partnership with Starbucks has confirmed Nestlé’s leading position in the dynamic and growing global coffee market,” said David Rennie, head of Nestlé Coffee Brands. “With the well-known Seattle’s Best Coffee brand, we will continue to build our leadership in coffee by offering consumers more choice for their everyday coffee.”
Through the Global Coffee Alliance, Nestlé and Starbucks will continue to closely work together to develop new, innovative products and go-to market strategies to amplify the reach and expand the unique experience of the Starbucks brand locally and globally.
The transaction is expected to close by end of 2022, subject to respective board and customary regulatory approvals. Both companies have agreed to keep the terms of this transaction confidential.
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Greene Concepts Expands Be Water Sales With Get Be Water Campaign
Greene Concepts, Inc. with its local beverage distributor, Get Be Water, has significantly expanded Be Water sales in the local and surrounding areas around the Marion, N.C., bottling plant.
The team aims to bring widespread awareness and interest for the high-quality Be Water brand throughout North Carolina and neighboring states. The focus of the team is to bring Be Water into as many local retailers as possible, and then expand through the rest of North Carolina and into the states of South Carolina, Virginia, Tennessee and Georgia.
“The sales team continues to reach new North Carolina retailers that are proud to carry Be Water,” said Amy McNally, VP of sales and marketing. “They have established a tremendous rapport with local businesses over the past several months, and their connections include restaurants, supermarkets, hotels, gas stations, gyms, and more.
“The team has supported Greene Concepts since the launch of Be Water. In addition to penetrating the North Carolina market, they are responsible for the company’s ecommerce logistics and have been crossed-trained as ecommerce fulfilment specialists. I could not be happier with the team’s on-going accomplishments, dedication, and the milestones they have helped Greene Concepts achieve.”
“As our key North Carolina distributor, the Get Be Water team is letting the world know that Greene Concepts embodies prestige, has exceptional customer service, and is primed for monumental growth,” said Lenny Greene, CEO of Greene Concepts. “Because Be Water is manufactured and sourced in North Carolina, local retailers can be proud to support a North Carolina business that helps the community and offers a high-quality product to consumers.
“The team emphasizes Local Communities, a Customer Comes First focus, and the knowledge that Great Service goes a long way. The team is vital to the growth of Be Water into local neighborhood stores and businesses throughout North Carolina. Since this year’s summer campaign, the Get Be Water team has signed up 41 local businesses near the Marion, NC bottling plant that now carry Be Water.”
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Newport Craft, Radiant Pig Team Up for It’s Called Soccer Beer
In celebration of the 2022 edition of the World Cup, Newport Craft Brewing & Distilling Co. and Radiant Pig Beer Company have collaborated for It’s Called Soccer, a limited-run Kölsch. Brewed with Hallertau Blanc Hops, It’s Called Soccer is light-bodied with pleasant citrus and floral notes. With a can design inspired by the USMNT’s return to the international championship, It’s Called Soccer is a perfect, smooth beer to enjoy the matches.
“We wanted to make a beer that not only embraces the international spirit of the World Cup, but also to support the U.S. Men’s National Team on its journey this November,” said Newport Craft’s head of production, Scott Douglas. “The resulting beer is a light and crisp Kölsch labeled with the stars and stripes to let our boys know that we’ll be cheering them on in Qatar.”
As the world gathers to collectively celebrate its passion for football, let’s do it with It’s Called Soccer Kölsch and proudly show our support for Team USA.
Newport Craft will release It’s Called Soccer beginning at the end of October through the conclusion of the tournament in mid-December. The limited run Kölsch can be found where Newport Craft and Radiant Pig are sold in the Massachusetts, New Jersey, New York and Rhode Island markets.
Founded in 1999, Newport Craft Brewing & Distilling Co. is headquartered in Newport, R.I., and distributes its portfolio of craft beers and spirits throughout the United States.
Since 2017, Newport Craft has solidified the company’s spot as a leader on the New England craft brewing and distilling stage by introducing new products and product lines, upgrading and expanding its manufacturing facility, and pursuing strategic acquisitions. The company brews beers of many styles, including its flagship creations Rhode Trip IPA and Save the Robots East Coast IPA, and experimental, limited run batches of various styles. Newport Craft, together with its affiliated brands, is the largest combined brewing and distilling company (“Brewstillery”) in Rhode Island by production.
Newport Craft has engaged Parker Construction Company of East Providence, R.I., to bring an estimated $17 million renovation and expansion project of its Newport facility to life. The project will triple Newport Craft’s manufacturing footprint, create separate brewing and distilling production areas, open a new tasting room and provide private function event space. The expansion will maximize the Company’s output by increasing annual production to 100,000 BBL and facilitate the storage of 5,000 barrels of aging spirits. Newport Craft anticipates construction to be completed by the end of 2023.
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