Franzia Decks the Box in Holiday Ugly Sweater Style
Franzia has dressed up its classic Chardonnay box with a colorful holiday ugly sweater design, available for a limited time only. The classic knit holiday sweater graphics are accompanied by a printed-on-the-box bow and gift tag, so gift givers can easily fill in the tag and place the box right under the tree or directly into the hands of eager friends, or, as Franzia call them, “franz.” No wrapping required!
The limited-edition holiday box is available for purchase in retail stores nationwide while supplies last for a suggested retail price of $17.99. This is the second seasonal packaging design for Franzia, following the limited-edition Patriotic box design, which debuted in May 2022.
More than just a limited-edition box, the festive design on the holiday box can also be found on a matching Franzia holiday ugly sweater complete with battery-powered holiday lights. The coordinating set makes party guests the life –and light– of the party. The matching Franzia sweater is available for purchase at shop.franzia.com for $45.
In addition to the Franzia holiday ugly sweater with lights and corresponding holiday box design, Franzia has also released its largest merchandise item ever created for their collections: an inflatable lawn decoration shaped like a real box of Franzia. Available in two varietals, Cabernet Sauvignon and Sunset Blush, the fully inflated yard decoration stands five feet tall with internal lights to illuminate the design. The Franzia inflatable lawn decoration is available for purchase at shop.franzia.com for $50.
“At Franzia, we are always looking to provide new ways for our fans to show off their enthusiasm for the brand. This holiday season, we are taking things to the next level by not only designing a limited-edition holiday Chardonnay box that’s wrapped and ready for gift giving, but also creating a matching holiday ugly sweater with blinking holiday lights. You and your box of Franzia become the star of any holiday party,” said Katie Hoefs, marketing manager. “Additionally, your neighbors will be jealous of your outdoor holiday decorations with our oversized Franzia lawn inflatable, which shows off holiday spirit in a BIG way!”
The Franzia holiday merchandise collection also includes a festive holiday onesie, more Franzia sweaters, Franzia socks and more. For additional information about the limited edition Franzia holiday box, the matching holiday sweater, inflatable lawn decoration and other holiday gift ideas, visit the Franzia website.
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Red, white or crimson? Single-Serve Wine Copa Di Vino Goes to ‘Bama
Single-serve wine Copa Di Vino from Splash Beverage Group will be the exclusive wine available at the University of Alabama’s Athletics Department events, which includes NCAA football games in Bryant Denny Stadium.
Through this agreement, Copa Di Vino will also be included in various broadcast and digital advertising conducted by the athletic department.
Copa Di Vino is the leading producer of premium wine by the glass in the United States. Famously launched with multiple appearances on the hit television series, “Shark Tank,” the brand is now widely recognized for premium wines without the need for bottles, corkscrews or glass.
“This is a very exciting and unique opportunity for Copa Di Vino to not only see increased sales as we continue our execution in large venues, but to benefit from an association with one of the more widely recognized “brands” in the U.S.,” said Robert Nistico, Splash Beverage Group’s chairman and CEO.
“The University of Alabama Crimson Tide has the largest fan base in the SEC. Alabama football has appeared in 9 national championship games since 2009, and U of A Athletics hosts over 1.4 million spectators each academic year, including over 800,000 at Bryan Denny Stadium.
Single-serve wine Copa di Vino, through this agreement, will be allowed to use the Athletics Departments logos and we’d note that Alabama is the #1 selling brand in college athletics. U of A fans will see Copa signage throughout the venues. We’re thrilled with the exposure that Copa will receive.”
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Starbucks to Sell Seattle’s Best Coffee to Nestlé
Starbucks plans to sell the Seattle’s Best Coffee brand to Nestlé, with which the company established the Global Coffee Alliance in 2018. This transaction will further strengthen the Global Coffee Alliance by allowing both companies to focus on their core strengths.
“We continue to deepen our partnership with Nestlé to deliver the best of the Starbucks Experience to our customers in channels outside of our retail stores,” said Michael Conway, group president, Starbucks International and Channel Development. “We’re confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to elevate the premium coffee experience for consumers through the Starbucks brand.”
Since forming the Global Coffee Alliance in 2018, Nestlé and Starbucks have introduced a wide range of premium coffee products to new markets at a fast pace – including whole bean coffee, roast and ground coffee as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary systems. Today, Nestlé distributes Starbucks consumer products and foodservice beverages across more than 80 markets outside Starbucks retail stores under the Global Coffee Alliance.
“Our partnership with Starbucks has confirmed Nestlé’s leading position in the dynamic and growing global coffee market,” said David Rennie, head of Nestlé Coffee Brands. “With the well-known Seattle’s Best Coffee brand, we will continue to build our leadership in coffee by offering consumers more choice for their everyday coffee.”
Through the Global Coffee Alliance, Nestlé and Starbucks will continue to closely work together to develop new, innovative products and go-to market strategies to amplify the reach and expand the unique experience of the Starbucks brand locally and globally.
The transaction is expected to close by end of 2022, subject to respective board and customary regulatory approvals. Both companies have agreed to keep the terms of this transaction confidential.
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