Red, white or crimson? Single-Serve Wine Copa Di Vino Goes to ‘Bama
Single-serve wine Copa Di Vino from Splash Beverage Group will be the exclusive wine available at the University of Alabama’s Athletics Department events, which includes NCAA football games in Bryant Denny Stadium.
Through this agreement, Copa Di Vino will also be included in various broadcast and digital advertising conducted by the athletic department.
Copa Di Vino is the leading producer of premium wine by the glass in the United States. Famously launched with multiple appearances on the hit television series, “Shark Tank,” the brand is now widely recognized for premium wines without the need for bottles, corkscrews or glass.
“This is a very exciting and unique opportunity for Copa Di Vino to not only see increased sales as we continue our execution in large venues, but to benefit from an association with one of the more widely recognized “brands” in the U.S.,” said Robert Nistico, Splash Beverage Group’s chairman and CEO.
“The University of Alabama Crimson Tide has the largest fan base in the SEC. Alabama football has appeared in 9 national championship games since 2009, and U of A Athletics hosts over 1.4 million spectators each academic year, including over 800,000 at Bryan Denny Stadium.
Single-serve wine Copa di Vino, through this agreement, will be allowed to use the Athletics Departments logos and we’d note that Alabama is the #1 selling brand in college athletics. U of A fans will see Copa signage throughout the venues. We’re thrilled with the exposure that Copa will receive.”
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Starbucks to Sell Seattle’s Best Coffee to Nestlé
Starbucks plans to sell the Seattle’s Best Coffee brand to Nestlé, with which the company established the Global Coffee Alliance in 2018. This transaction will further strengthen the Global Coffee Alliance by allowing both companies to focus on their core strengths.
“We continue to deepen our partnership with Nestlé to deliver the best of the Starbucks Experience to our customers in channels outside of our retail stores,” said Michael Conway, group president, Starbucks International and Channel Development. “We’re confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to elevate the premium coffee experience for consumers through the Starbucks brand.”
Since forming the Global Coffee Alliance in 2018, Nestlé and Starbucks have introduced a wide range of premium coffee products to new markets at a fast pace – including whole bean coffee, roast and ground coffee as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary systems. Today, Nestlé distributes Starbucks consumer products and foodservice beverages across more than 80 markets outside Starbucks retail stores under the Global Coffee Alliance.
“Our partnership with Starbucks has confirmed Nestlé’s leading position in the dynamic and growing global coffee market,” said David Rennie, head of Nestlé Coffee Brands. “With the well-known Seattle’s Best Coffee brand, we will continue to build our leadership in coffee by offering consumers more choice for their everyday coffee.”
Through the Global Coffee Alliance, Nestlé and Starbucks will continue to closely work together to develop new, innovative products and go-to market strategies to amplify the reach and expand the unique experience of the Starbucks brand locally and globally.
The transaction is expected to close by end of 2022, subject to respective board and customary regulatory approvals. Both companies have agreed to keep the terms of this transaction confidential.
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Greene Concepts Expands Be Water Sales With Get Be Water Campaign
Greene Concepts, Inc. with its local beverage distributor, Get Be Water, has significantly expanded Be Water sales in the local and surrounding areas around the Marion, N.C., bottling plant.
The team aims to bring widespread awareness and interest for the high-quality Be Water brand throughout North Carolina and neighboring states. The focus of the team is to bring Be Water into as many local retailers as possible, and then expand through the rest of North Carolina and into the states of South Carolina, Virginia, Tennessee and Georgia.
“The sales team continues to reach new North Carolina retailers that are proud to carry Be Water,” said Amy McNally, VP of sales and marketing. “They have established a tremendous rapport with local businesses over the past several months, and their connections include restaurants, supermarkets, hotels, gas stations, gyms, and more.
“The team has supported Greene Concepts since the launch of Be Water. In addition to penetrating the North Carolina market, they are responsible for the company’s ecommerce logistics and have been crossed-trained as ecommerce fulfilment specialists. I could not be happier with the team’s on-going accomplishments, dedication, and the milestones they have helped Greene Concepts achieve.”
“As our key North Carolina distributor, the Get Be Water team is letting the world know that Greene Concepts embodies prestige, has exceptional customer service, and is primed for monumental growth,” said Lenny Greene, CEO of Greene Concepts. “Because Be Water is manufactured and sourced in North Carolina, local retailers can be proud to support a North Carolina business that helps the community and offers a high-quality product to consumers.
“The team emphasizes Local Communities, a Customer Comes First focus, and the knowledge that Great Service goes a long way. The team is vital to the growth of Be Water into local neighborhood stores and businesses throughout North Carolina. Since this year’s summer campaign, the Get Be Water team has signed up 41 local businesses near the Marion, NC bottling plant that now carry Be Water.”
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