good2grow Launches Its Biggest National Sweepstakes
good2grow, a leading beverage and snack brand for kids, is helping families embark on a mess- and meltdown-free travel season with the revival of the On the Road campaign. For the third year, the campaign will stir up smiles with its biggest national sweepstakes yet, digital resources for families heading out on their road trip adventures and a partnership with Make-A-Wish Georgia to grant wishes.
Parents can enter the sweepstakes at good2growontheroad.com starting May 13 through July 22 for a chance to win weekly and grand prizes. One winner will be selected each week during the entry period to win a $50 Visa eGift Card to use on gas or activities during their trip and the Ultimate Road Trip Kit that offers everything a family needs for a joy-filled journey, including a kids’ tablet, cooler, plenty of good2grow swag and an assortment of kids’ favorite character-topped, mess-free products: Juices, Bigger, Milk and Snackers.
good2grow will also award two winners a grand prize package – valued at over $3,000 – including the Ultimate Road Trip Kit, a $2,000 hotel eGift Card and a $500 Visa eGift Card to use on gas or activities.
“As a children’s brand, we understand the challenges of keeping little ones calm and entertained during travel,” acknowledged Gunnar Olson, CEO of good2grow. “Our third annual On The Road campaign embodies the core values of good2grow, focusing on giving back and making smiles.”
Through a partnership with Make-A-Wish Georgia, Atlanta-based good2grow will sponsor two families’ road trips to their chosen dream destination of Walt Disney World. To celebrate the families’ upcoming road trips, good2grow will host send-off parties where each family will receive their very own Ultimate Road Trip Kit.
“We’re committed to giving every family the opportunity to create magical memories,” remarked Edzra Gibson, vice president of brand marketing. “Road trips give us our most cherished family moments, and we’re delighted to renew our collaboration with Make-A-Wish Georgia and spread joy throughout our Atlanta community.”
To learn more about good2grow, visit good2grow.com and follow the brand on Instagram, TikTok and Facebook.
good2grow inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney, Universal, Hasbro, Nickelodeon, Warner Bros and many more. Parents love that the packaging is reusable, dishwasher-safe, recyclable and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target, Walmart, Kwik Trip, Walgreens and CVS. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram, TikTok and Facebook.
Make-A-Wish Georgia creates life-changing wishes for children with critical illnesses. Together with generous donors, supporters, staff and volunteers, we deliver hope and joy to children and their families when they need it most. We aim to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1995, Make-A-Wish Georgia has granted wishes to children in our local community, contributing to the more than 350,000 wishes granted throughout the U.S. and its territories. For more information about Make-A-Wish Georgia, visit georgia.wish.org/help.
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Buckeye Vodka Teams With Ohio State Athletics Department
Buckeye Vodka, the #1 Ohio-made vodka, has secured a sponsorship with The Ohio State University Department of Athletics, beginning August 2024. For the first time, Buckeye Vodka is a Proud Sponsor of Ohio State Athletics, brokered through the departments multi-media rights partner Learfield, the media and technology company powering college athletics.
Just in time for tailgating season, Buckeye Vodka will be making a splash across local and national media outlets, celebrating, and building excitement around this relationship. The product will be available at all events throughout the year at both the Ohio Stadium and the Schottenstein Center.
Buckeye fans can enjoy their favorite Ohio-made vodka at collegiate football and basketball games. A family-owned and operated business, making premium craft vodka that’s distilled 10 times, Buckeye Vodka is hailed by fans throughout the state as the smoothest vodka.
“The relationship with The Ohio State University Athletics just makes sense. The brands align very well. We are thrilled to bring two winning traditions together in this way and share the story of Buckeye Vodka with Buckeye Nation,” said Jim Finke, co-founder of the vodka company. “Ohio State Athletics is an incredible brand with a winning tradition. They are particular about who they take on as sponsors.
“Enjoy Buckeye Vodka at your tailgates, share it at home with your friends and ask for it by name at your favorite establishments not just on game days but any day you’re enjoying a refreshment. As always, we ask that everyone please drink responsibly.”
“We are excited to welcome Buckeye Vodka as a Proud Sponsor of Ohio State Athletics,” said Todd Knisley, vice president & general manager at Ohio State Sports Properties. “Their commitment to quality and passion for supporting local communities aligns perfectly with our mission at The Ohio State University Athletics.”
Buckeye Vodka continues to lead Ohio’s alcohol and vodka industry with a handcrafted production method that is meticulous and distinct. From its inception, it has boasted the true “Spirit of Ohio” – rock-solid determination in the face of adversity. The company tests and compares every batch against the leading national brands and will not stop until it’s the smoothest. This personal attention to detail ensures that each bottle is just as good as the last, offering top shelf vodka without the top shelf price.
The vodka is carefully handcrafted right in Ohio’s Miami Valley. For over a decade, the team has tested and compared each distillation and filtration batch against the leading national brands. Its use of distilled water has contributed to the distillery’s success in producing a clean, smooth and consistent experience every time. This personal attention to detail ensures that every bottle is just as good as the last.
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Southern Glazer’s to Acquire Horizon Beverage Group
Southern Glazer’s Wine & Spirits — the world’s preeminent distributor of beverage alcohol— plans to acquire Horizon Beverage Group, Inc., one of New England’s premier alcohol distributors. The deal includes all of Horizon’s operations in Massachusetts and Rhode Island, as well as their wine, spirits, and beer portfolio, and makes these two states the 46th and 47th markets in Southern Glazer’s U.S. footprint, in addition to Canada and the Caribbean.
Upon completion of the acquisition, the business will operate under the Southern Glazer’s Wine & Spirits of Massachusetts and of Rhode Island names, respectively. The current Horizon leadership teams in both states will continue leading operations in those markets and will work closely with Southern Glazer’s East Region President Scott Oppenheimer. All of Horizon’s family members and leadership team, including Co-Chairmen Bob Epstein and Jim Rubenstein, will also continue in their current roles to help ensure a smooth transition for all employees, suppliers, and customers.
“The Epstein and Rubenstein families have spent four generations building an exceptional business and legacy in New England that we have admired for years,” said Wayne E. Chaplin, chief executive officer, Southern Glazer’s Wine & Spirits. “Horizon’s dedication to innovation and operational excellence, along with commitments to social responsibility, environmental sustainability, corporate citizenship, and diversity, create an ideal match for Southern Glazer’s business and culture. We expect all existing and new supplier partners, as well as customers, to benefit from our two companies’ strengths and expertise, and look forward to building on the great foundation already established in the valuable Massachusetts and Rhode Island markets.”
Formed in 1933, Horizon has grown to be one of the largest beverage alcohol distributors in New England, with long-standing supplier relationships with some of the world’s top beer, wine and spirits brands. The company currently employs more than 600 people, operates 800,000 square feet of warehouse space and has a fleet of nearly 100 delivery vehicles.
Added Epstein, “We have full confidence in a seamless transition for all of Horizon’s valued team members and partners. I have enjoyed a more than 50-year relationship with the Chaplin family. Southern Glazer’s is the ideal partner with the size, scale and strength to support our employees well into the future, and to maintain our promise of high-quality service for customers and suppliers in New England.”
“Horizon’s trading partners will gain access to Southern Glazer’s world-class commercial, supply chain, digital, and data insights capabilities,” said Rubenstein. “In addition, joining the broader Southern Glazer’s family provides our talented and passionate employees even greater skill development and career growth opportunities. I trust this next step in our journey will be incredibly positive for all parties.”
The deal is expected to close upon regulatory approval.
Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned company has operations in 44 states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.
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