ROAR Organic Expanding Distribution Into Publix Super Markets
ROAR Organic, a line of organic hydration beverages offering a blend of vitamins, antioxidants and electrolytes, is starting 2023 with a number of momentous updates to kick off the year. Alongside a $6 million capital raise that represents a positive re-investment from existing shareholders, ROAR Organic is expanding its distribution footprint, entering more than 1,300 Publix Super Markets with its best selling SKUs, including Mango Clementine, Cucumber Watermelon and Georgia Peach.
On the heels of these impactful growth updates, which follow the Q3 2023 announcement of ROAR Organic’s national expansion with Kroger, the brand will also debut new innovation launches at the end of the quarter.
According to a recent 2023 trend report, analysts are predicting that energy and functional ingredients are key components consumers are looking for this year, with 45 percent of people saying immunity-boosting ingredients, like vitamins, are a key purchase driver (GlobalData, 2022). In order to support the consumer journey toward greater wellness, ROAR Organic continues to put multifunctional and clean ingredients at its core, delivering on taste, quality, and health-supporting benefits. This year, ROAR looks to continue this mission all while reaching consumers in new geographical regions who can benefit from the beverage’s powerful vitamin + antioxidant + electrolyte Complete Hydration.
Concluding 2022 with 116 percent growth in gross revenue, ROAR Organic’s latest capital round gives the hydration brand the leverage to build its internal team in order to continue driving sales and marketing. With open opportunities for new talent across these areas, ROAR looks to strengthen the brand’s position as a powerful newcomer to multifunctional beverages, generating interest from retailers like Publix who are looking for approachable, better-for-you beverages that consumers want to purchase.
“We’re ready to take the brand to new heights this year with the recent capital raise and our partnership with Publix, expanding our retail footprint throughout the country,” said Bill Lange, president at ROAR Organic. “Today, consumers are looking for the full package and seek truly healthy, functional hydration products that are fairly priced, convenient to purchase and deliver on taste. Our mission at ROAR Organic is to make hydration and functional wellness a deliciously vibrant experience, without artificial ingredients or high sugar and calories. We’re confident with these new gains and our soon-to-be launched innovations that we will be able to deliver above and beyond on this mission in 2023.”
In addition to in-store and online distribution with Publix, ROAR Organic beverages can be found in natural and traditional grocers nationwide, including Whole Foods Markets, Kroger, Sprouts, Wegmans, Safeway/Albertsons and more, plus online at www.roarorganic.com and on Amazon. To learn more about ROAR Organic, please visit www.roarorganic.com, or follow the brand on Instagram @roarorganic or Facebook @RoarOrganic.
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Tractor Beverage Company Welcomes Asif Khalid as COO
Tractor Beverage Company, exclusive creator of the world’s only certified organic, non-GMO foodservice beverages, has welcomed industry veteran Asif Khalid to its executive team as the company’s first chief operating officer.
Khalid brings a vast wealth of beverage category experience to the company and joins its ranks following a 14-year career at 7-Eleven, where he served as director of store innovation. In addition to this leading role at the convenience store giant, Khalid was also the senior category manager of non-alcoholic beverages, senior product development manager of private brands and regional market operations manager. More recently, he was the founder and CEO of Good Gracious Beverages, a foodservice company committed to revolutionizing restaurant & hospitality beverage offerings with sustainable craft drinks designed to increase margins via product and equipment innovations that reduce footprints and overhead.
“Asif is a transformational leader whose experience in the beverage industry promises to catapult Tractor to new heights,” said Kevin Sherman, Tractor Beverage Company’s CEO. “He’s joining an already successful team, and with the inception of the COO role, I’m confident we will go into 2023 the strongest we’ve ever been, with a high-velocity operating model that will empower our team to deliver an unmatched caliber of service to our pouring partners. I’m eager to see what we can accomplish together as the remainder of this year unfolds.”
Khalid’s work at Good Gracious to both develop brand, vision, and strategy for a new-to-market family of beverages and commercialize product and equipment innovations for alcoholic and nonalcoholic drinks alike makes him the ideal choice to boost Tractor’s efforts to disrupt the foodservice beverage industry.
“I am thrilled to join the Tractor leadership team and look forward to bringing my experience to this new role to help build on the brand’s success, innovating in the beverage space while creating more value for our customers, partners, and employees,” said Khalid.
As its new COO, a role created specifically to allow the company to leverage his diverse skills, Khalid will apply his knowledge and passion to the next phase of Tractor’s ongoing growth.
Founded with a mission to create better beverages for all, Tractor Beverage Company is the first and only certified organic, non-GMO full line beverage solution for foodservice. Tractor’s handcrafted drinks feature clean ingredients that deliver on taste, functionality, and an innovative consumer experience. Tractor’s vision is to use its beverage platform to expand organic farm practices—and, in turn, lead the way to a more sustainable and flourishing future for restaurants, consumers and farmers.
Tractor was named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies in 2021. For more information, please visit drinktractor.com or follow along on Instagram at @drinktractor.
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José Sánchez Peñate Dairy, Coffee, Bakery Equipment for Sale
Gordon Brothers, the global advisory, restructuring and investment firm, is offering for immediate sale by private treaty machinery and equipment from four plants in the Canary Islands formerly leased by the firm to the Spanish food products manufacturer and distributor José Sánchez Peñate.
José Sánchez Peñate primarily produced dairy products from two plants in Tenerife, Spain, and manufactured and supplied coffee and bakery products from two plants in Gran Canaria. The complete plant and available machinery equipment are as follows:
- Milk plant, including preparation, mixing, sterilization, cooling, packaging and palletizing systems.
- Yoghurt plant, including raw material reception, pasteurization of milk, mixing station, pasteurization of yoghurt, addition of starter, fermentation, packaging, palletizing, cooling and storage.
- Coffee plant, including raw materials reception, recipe preparation, roasting, milling, packing of coffee beans for restaurants or ground coffee, packaging, palletizing and storage.
- Bakery plant, including raw materials reception, kneading machines, forming machines, cutting and boarding, fermentation area, baking and cooling, packaging and palletizing.
“This unprecedented food manufacturing plant sale is already generating global interest and is an amazing opportunity to acquire machinery and equipment worth millions of euros,” said Duncan Ainscough, managing director, commercial & industrial at Gordon Brothers. “With over €95 billion of assets appraised and disposed in the food and beverage industry, we are a trusted partner with a deep understanding of this sector and a strong history in maximizing asset value for companies in Spain and throughout Europe.”
The machinery and equipment is installed and inspections are available by appointment only. To view the full list of available assets, visit Gordon Brothers’ website: www.gordonbrothers.com/JSP.
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