Tecton Wishes Moms Happy Hydration
Today’s moms shoulder many responsibilities, whether they are stay-at-home moms, working moms, or somewhere in between. Nearly half of all moms are facing burnout from motherhood, and the majority of moms are primarily responsible for running their households and caring for their children.
Tecton recognizes the enormous sacrifices mothers make every day to raise their children. In celebration of the upcoming holiday of Mother’s Day, Tecton, the world’s first and only nature-identical ketone beverage that’s palatable and safe at any dose for any age, has announced a special offer for mothers and the people who love them. This special price is 42 percent lower than retail on every order of Tecton until the end of the month (May 31).
“It’s important for us to show the moms in our lives and around the world that we see the hard work they do day in and day out to benefit our local, regional and global communities,” says Udaiyan Jatar, co-founder and president of Tecton. “This celebratory offer is a small way of saying ‘thank you’ for everything.”
“We believe moms everywhere can benefit from the amazing power of ketones,” Jatar adds. “Unlike caffeinated beverages, ketones, which are considered to be the fourth macronutrient, supply ample energy without impacting blood sugar levels or preventing moms from getting the rejuvenating sleep they need at night.”
The exogenous ketone esters used in Tecton have many benefits that can help moms power through their day. According to Tecton’s nutrition advisor, Dr. Rick Bloomer, exogenous ketones may help improve cognitive function (i.e., brain fog) and assist with appetite suppression. In addition, because Tecton contains 0 sugar and 0 caffeine, it is safe to drink during a fast without breaking it, and it will not keep moms up at night unnecessarily.
The special offer is available exclusively at go.tectonlife.com/TectonMoms and will be valid until May 31.
Tecton contains a nature-identical ketone produced through a proprietary and natural enzymatic process. Tecton was founded by a former special forces combat medic and a beverage industry veteran with global experience. Tecton’s true mission is to leverage the power of business to improve the health and wellbeing of people, and has committed 1 percent of revenue to nonprofits that help disabled veterans put their lives back together. Learn more at tectonlife.com.
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Ole Smoky Hosts National Moonshine Day on June 1
Ole Smoky Distillery, home of the most visited distillery in the world and #1 moonshine brand in the United States, is once again bringing National Moonshine Day to life with a 360 degree marketing campaign and its second annual “Shine Fest” on June 1. This year, the bestselling moonshine brand will host celebrations in its hometown of Gatlinburg, Tenn., as well as five additional markets around the United States.
“National Moonshine Day is the perfect occasion for Ole Smoky to celebrate the legacy of moonshine and share the spirit with the world. We were proud to have brought the holiday to life last year and are excited to share the spirit’s rich American history with everyone again in 2023 and for years to come,” said Joe Baker, founder of Ole Smoky.
Moonshine is one of the most storied spirits in the United States. Production of the notoriously incendiary spirit dates to the late 1700s when Irish and Scottish immigrants settled in the Southern Appalachian area, bringing with them their home distilling practices and their recipes for what is typically a white whiskey derived from corn, yeast, sugar, and water. Although the practice was illegal, moonshiners continued to provide the spirit to hooch seekers in dry counties after Prohibition, and distillation and consumption became more of a pastime, especially in Southern Appalachia.
Fast forward to 2010 when Baker and his partners, using a fine-tuned, century-old family recipe, launched the brand shortly after Tennessee legalized the distillation of moonshine in 2009. As the first legal moonshine in East Tennessee, the brand has grown exponentially over the past 13 years. The company now employs more than 800 people, makes a wide range of moonshines and whiskeys in four distillery locations across the state, and hosted more than 5.3 million visitors in 2022 alone.
“The Ole Smoky team will be encouraging everyone to celebrate National Moonshine Day at local bars and restaurants, our distillery locations, and retail markets throughout the country,” says Robert Hall, CEO, Ole Smoky Distillery. “Everyone deserves the chance to be a part of this special day that’s a nod to our rich history, which is why we are thrilled to expand our Shine Fest style celebration to additional markets this year.”
The most notable celebration will be Ole Smoky’s Shine Fest hosted in their hometown of Gatlinburg as well as in five additional markets for the first time, including: Alabama, Georgia, Illinois, Rhode Island and Wisconsin. The 2nd Annual Shine Fest in Gatlinburg will kick off with a DJ and be followed by performances from country artists Julia Cole and Canaan Smith. There will be food, giveaways and exclusive National Moonshine Day cocktails to bring an Ole Smoky spin to the festivities. Shine Fest will be held on June 1 at 120 Historic Nature Trail in Gatlinburg starting at 5 p.m.
For those looking to celebrate at home, enjoy Ole Smoky’s National Moonshine Day signature cocktail, Blackberry Lemonade, featuring Ole Smoky Blackberry Moonshine, lemonade and muddled mint. For more recipes and ways to celebrate, click here.
Fans can visit nationalmoonshineday.olesmoky.com to enter for a chance to win a grand prize trip to Tennessee for a Moonshine & Music Adventure, featuring roundtrip airfare for four, three-night accommodations and a private VIP Moonshine Experience at 6th & Peabody. First prize winners will take home the Ole Smoky Porch Party Bundle, a complete kit to throw a neighborhood party with Ole Smoky products, yard games, branded patio furniture and plenty of Shine Merch for the neighbors such as Ole Smoky t-shirts and hats.
Second Prize winners will receive Shine Merch, including custom Ole Smoky National Moonshine Day T-shirts. The website also features a C’mon & Celebrate National Moonshine Day Curated Playlist along with cocktail recipes to help fans celebrate National Moonshine Day at home.
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Deep Eddy Vodka Drops New Tea Hard Seltzer – Literally
Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, has launched its latest line extension, Deep Eddy Vodka + Tea Hard Seltzers. Following the successful entry to the canned ready-to-drink segment with the brand’s now award-winning Deep Eddy Vodka + Soda, the new Vodka + Tea Hard Seltzers will be available in a variety of flavors, including lemon tea, sweet tea and peach tea.
“From the first sip, Deep Eddy’s newest tea seltzers are the perfect balance of refreshing and flavorful. Staying true to the brand’s roots, they are made with real fruit and ingredients – never sacrificing great taste,” said Hannah Venhoff, vice president, Deep Eddy Vodka. “As the hard seltzer category continues to grow and vodka-based seltzers truly take the lead, Deep Eddy is uniquely positioned to innovate in this space, offering new hard seltzers to our lineup for a simple beverage that is light, refreshing and easy.
“Moreover, the new Tea variety is a nod to our origin story with Deep Eddy Sweet Tea Vodka being the first flavor introduced under the Deep Eddy name.”
Deep Eddy Vodka + Tea Hard Seltzers celebrate the Austin-based brand’s first product, Deep Eddy Sweet Tea Vodka, launched 13 years ago. With an unwavering commitment to quality flavors and real ingredients, the premium hard seltzers are created using real vodka, tea and juices with a hint of bubbles for a crisp finish.
To officially launch the new product, the brand posted a live “Tea Minus” style countdown on the brand’s Instagram, @DeepEddyVodka, along with multiple posts alerting Deep Eddy followers and the public of its plans to “drop the tea” on its newest product. Once the live countdown struck zero, Deep Eddy released a video featuring a single can of Deep Eddy Sweet Tea Vodka + Tea Hard Seltzer dropping 5,000 feet from a helicopter – taking drop culture, literally, and to new heights.
Each can of Deep Eddy Vodka + Tea Hard Seltzer is 180 calories, gluten free and contains 4.5% alc/vol. The newest Deep Eddy hard seltzers are available nationwide in a 6-pack variety with a suggested retail of $16.99. Learn more about the brand and find the closest retailer at deepeddyvodka.com.
Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, the brand is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin.
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