DoorDash, ALDI Expand Service to Include Alcohol
DoorDash, the local commerce platform, and ALDI, the grocery price leader for six years running, have expanded their partnership, announcing that consumers can now order on-demand alcohol delivery from more than 1,200 ALDI locations across 21 states on DoorDash. With the addition of ALDI, one of America’s fastest-growing retailers, nearly 80% of DoorDash consumers can now access alcohol through safe, age-verified delivery.
“In addition to giving merchants a new way to reach customers, on-demand alcohol delivery helps partners grow their business. On DoorDash, adding alcohol may increase grocers’ average order value by up to 30%. Order values for U.S. convenience orders were on average over 50 percent higher when alcohol was added,” said Fuad Hannon, vice president of new verticals at DoorDash. “We’ve worked hard to build a trusted alcohol ordering and delivery experience. The expansion of our partnership with ALDI reinforces our commitment to provide growth opportunities for local merchants, while simultaneously providing a safe, high-quality experience for customers.”
This expansion comes just a few months after DoorDash and ALDI first announced their partnership to bring on-demand grocery delivery to nearly all ALDI locations nationwide. Now, consumers can conveniently shop the private-label selection of top-quality, award-winning wine, beer, hard seltzers and ciders, along with all their grocery needs, at the affordable prices they expect from ALDI. On-demand orders can be placed from local ALDI stores via the DoorDash Marketplace app or website.
“ALDI offers an everyday selection of private-label adult beverages and rotates in limited, seasonal flavors so there’s something for everyone,” said Scott Patton, VP of national buying, ALDI. “Earlier this month we also launched a new, premium ‘Specially Selected’ wine collection, with most bottles costing under $10. With the expansion of our DoorDash partnership, more consumers can now sip their favorite ALDI products at the prices they love, delivered straight to their door.”
Earlier this year, DoorDash released its inaugural Alcohol Online Ordering Trends Report, a deep dive into the changing landscape of consumer online ordering preferences and emerging dining and drinking trends. The report found that delivery was the preferred way for consumers to safely purchase alcohol with more than 100 percent year-over-year growth for alcohol pickup and delivery on DoorDash from 2021 to 2022. Comfort, convenience, and time-savings are the top reasons consumers say they enjoy using alcohol and delivery services.
Since launching alcohol in 2020, DoorDash has built an impressive alcohol catalog including more than 100,000 SKUs available for purchase across thousands of grocers and restaurants nationwide. U.S. customers across 32 states can access a wide selection of alcoholic beverages, whether it’s to-go drinks from a favorite local restaurant or celebratory champagne from a nearby local store.
DoorDash is deeply committed to delivering alcohol safely and in compliance with local laws and regulations, and has enacted best-in-class safety protocols, including advanced two-step ID verification, alcohol-specific safety compliance modules and a streamlined returns flow for Dashers, and a voluntary self-exclusion or opt-out register for consumers who don’t want alcohol delivered on the platform or in marketing. The company will continue to develop and launch innovative safety features so alcohol deliveries can be responsibly facilitated through the DoorDash platform.
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Craft Ice Maker Lux Ice Appoints F&B Veteran Crouse as CEO
Craft ice manufacturer Lux Ice USA has appointed food and beverage industry veteran Michael Crouse as chief executive officer. Crouse joins Lux Ice with over 30 years of commercial and general management experience in both the retail and foodservice sectors in North America. His previous roles included president of US Foodservice at Kraft Heinz and VP/GM of US Supermarkets at the Frito Lay division of PepsiCo. Most recently, he was the head of US prepared foodservice at Tyson Foods.
“We are very excited to have a leader of Michael’s caliber join Lux Ice to lead us in the next chapter of our growth story,” said Shawn Kilcoyne, founder & chairman at Lux. “As we expand our premium craft ice business from retail into restaurants and across other foodservice channels, Michael is ideally suited to rapidly build our distribution and customer partnerships.”
Lux Ice managing partner Mark Rogers adds, “Michael embraces our core values and has quickly demonstrated a passion for our vision to elevate every beverage experience, and to be a company that positively impacts our community.”
“I am thrilled to join the team at Lux Ice USA,” said Crouse. “It’s incredible how far the company has come in such a short period of time, and I’m honored to work with such a talented and diverse group of team members that we have here at Lux.”
Lux Ice USA a leader in the fast-growing craft ice industry, was founded in 2020 by Kilcoyne. Elevating beverage experiences with slow-melting, crystal clear ice spheres, Lux Ice USA is available at leading retailers, restaurants and other foodservice locations nationwide. Through its core values of trust, agility and ownership, Lux Ice strives to be the “coolest” place to work and engage in its communities to support long-term self-sustaining employment.
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Capri Sun Issues Kid Noise-Canceling Juice Drink Packs
ack-to-school season is upon us and parents are in the midst of never-ending to-do lists. From school supply shopping and endless forms, to sports practices and meet the teacher nights, parents often spend the only moments they have to themselves trying to keep up with the never-ending demands. With 66 percent of parents reporting being burned out, Capri Sun Juice Drink wants to give parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, which offer parents 50 seconds of calm, in partnership with Taskrabbit.
In order to truly enjoy their 50 seconds of calm, Capri Sun Juice Drink teamed up with Taskrabbit to give parents the luxury of delegation, with recipients receiving a $100 Taskrabbit credit to outsource their responsibilities to a skilled Tasker in their area. Parents can enjoy a bit more “me time” knowing that their back-to-school to-do list is being taken care of. From cleaning to home repairs and yard work, parents can outsource household tasks to Taskrabbit and revel in silence.
“At Capri Sun, we know that back-to-school season is a hectic time and our goal through launching the Kid Noise-Canceling Juice Drink is to show our appreciation for parents by providing them 50 seconds of calm,” said Samantha Mills, associate director, brand communications. “When parents buy these new juice packs, they are buying themselves some much needed peace and quiet. Our partnership with Taskrabbit is a strategic effort to give parents what they really need – time to themselves without worry.”
Capri Sun’s Kid Noise-Canceling Juice Drink packs are available on noisecancelingjuicedrink.com with no purchase necessary. The giveaway includes 2 pouches per box and a $100 Taskrabbit credit that can be used toward hourly service rates on the platform, while supplies last.
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