Capri Sun Issues Kid Noise-Canceling Juice Drink Packs
ack-to-school season is upon us and parents are in the midst of never-ending to-do lists. From school supply shopping and endless forms, to sports practices and meet the teacher nights, parents often spend the only moments they have to themselves trying to keep up with the never-ending demands. With 66 percent of parents reporting being burned out, Capri Sun Juice Drink wants to give parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, which offer parents 50 seconds of calm, in partnership with Taskrabbit.
In order to truly enjoy their 50 seconds of calm, Capri Sun Juice Drink teamed up with Taskrabbit to give parents the luxury of delegation, with recipients receiving a $100 Taskrabbit credit to outsource their responsibilities to a skilled Tasker in their area. Parents can enjoy a bit more “me time” knowing that their back-to-school to-do list is being taken care of. From cleaning to home repairs and yard work, parents can outsource household tasks to Taskrabbit and revel in silence.
“At Capri Sun, we know that back-to-school season is a hectic time and our goal through launching the Kid Noise-Canceling Juice Drink is to show our appreciation for parents by providing them 50 seconds of calm,” said Samantha Mills, associate director, brand communications. “When parents buy these new juice packs, they are buying themselves some much needed peace and quiet. Our partnership with Taskrabbit is a strategic effort to give parents what they really need – time to themselves without worry.”
Capri Sun’s Kid Noise-Canceling Juice Drink packs are available on noisecancelingjuicedrink.com with no purchase necessary. The giveaway includes 2 pouches per box and a $100 Taskrabbit credit that can be used toward hourly service rates on the platform, while supplies last.
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BuzzBallz Ready-to-Drink Cocktails Goes on the Road
BuzzBallz is on the road, stopping in 11 cities for 11 installations of the USA Today Wine & Food Experience. From Aug. 12-Nov. 4, BuzzBallz ready-to-drink cocktails will be sponsoring every event on the tour.
The USA Today Wine & Food Experience will feature a plethora of local cuisine from new and established chefs, as well as wine, beer, and spirits from multiple vendors. BuzzBallz will be hosting tastings of their cocktails at each event.
BuzzBallz Trade and Shopper Marketing Manager Yashika Maru, said she is excited to have BuzzBallz present in all 11 stops of the tour with a variety of flavors to offer samples of.
“This incredible opportunity will help create brand awareness with a new set of audiences that enjoy wining and dining,” Maru said.
Aside from food and beverage tastings, each event will feature live demonstrations and music for an overall immersive experience, all within the span of an afternoon.
This sponsorship run comes timely for BuzzBallz, with its 2023 sponsorship of Seltzerland, which ended in July. Along with this tour, BuzzBallz will be sponsoring a handful of country music festivals and local beverage-based experiences throughout the remainder of the year.
BuzzBallz Trade and Events Marketing Manager Cori Culbertson said she has enjoyed sponsoring events with multiple stops.
“I love doing all kinds of events, but it’s especially fun when we get to sort of follow an event from city to city,” Culbertson said. “We can get more acquainted with the vision of the event and more accustomed to the types of consumers we’ll be interacting with, which just makes for better connections and more fun!”
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Hydration Beverage waterdrop Rings NASDAQ Bell
In a momentous occasion, waterdrop, the pioneer in hydration and beverage, has rung the NASDAQ market opening bell in celebration of its rapid growth in the United States. A symbol of the brand’s strategic U.S. expansion and emergence as a leader in the industry, this event underscores waterdrop’s commitment to sustainable hydration both in sports and in daily life.
“It’s an honor to commemorate waterdrop’s achievements by ringing the NASDAQ opening bell and orchestrating a Times Square tennis takeover,” said Martin Murray, CEO & founder. “The morning at NASDAQ marks a milestone for waterdrop as we expand our global presence and further our reach in the United States. Djokovic’s role as an investor and brand ambassador reinforces our shared vision of eliminating plastic bottles and sugary beverages from the industry, on and off the court. This signifies our dedication to a sustainable future, not just in the beverage world but also in our endeavor to promote healthier lifestyles. We look forward to inspiring positive change and making strides towards a more sustainable world!”
In addition to its D2C channel, waterdrop, a European brand by origin, is expanding its stateside retail footprint with the recent opening of a Mall of America location. With a strong presence in over 20,000 retail outlets, such as Walmart, Target and HEB, alongside a network of over 40 of their very own waterdrop brick and mortar stores worldwide (including the United States, Europe, United Kingdom and Singapore), the brand’s omni-channel reach is on a continuous upward trajectory, driven by ambitions for even broader expansion.
To further mark the occasion, waterdrop is taking over NYC’s Times Square with its brand ambassadors to serve sustainable hydration with a dynamic pop up tennis court, complete with a captivating “hydration station” offering a variety of Microdrink beverages. Consumers will be able to play on court, sip at the hydration station, and celebrate waterdrop’s deep ties with tennis just ahead of the US Open.
In tandem with the brand’s activation in New York’s Times Square, waterdrop has recently earned the reputable titles of Official Hydration Partner and Gold Partner of the 2023 ATP Tour. These strategic partnerships solidify waterdrop as a trailblazer in sustainable hydration within the realm of sports, both on and off the court. The collaborations bring forth ingenious on-court hydration benches, specialized hydration products for players and staff, and active involvement with the ATP’s medical team, highlighting waterdrop’s commitment to holistic wellness.
waterdrop has been at the forefront of the hydration revolution since 2016, envisioning a world where consumers turn to their faucets instead of the beverage aisle. Its dissolvable, sugar-free Microdrinks, reusable water bottles, and innovative smart water filtration systems have been praised by consumers for supporting a healthier and sustainable lifestyle as waterdrop® has saved over 30 million plastic bottles to date!
waterdrop is a fast-growing hydration brand based in Vienna, Austria, disrupting the beverage industry with its innovative waterdrop Microdrink and global hydration platform. The company’s mission is to encourage people to drink more water in a sustainable way, with its sugar-free, flavored cubes dissolving in water to enrich it with natural fruit & plant extracts and valuable vitamins.
waterdrop is significantly reducing plastic use and CO2 emissions, thanks to its individual recyclable packaging for each cube. The company also partners with Plastic Bank, pledging to collect one plastic bottle for every 12-pack sold. waterdrop has grown to have more than 2 million online customers and over 300 employees, with product listings in over 20,000 retail outlets and more than 40 waterdrop® stores worldwide. For more information, visit www.waterdrop.com.
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