Red Bull Zero Has Wiiings, No Sugar
Red Bull kicks off the new year with the launch of the all-new Red Bull Zero in the United States. With zero sugar, and its own unique taste, this beverage adds an exciting option to its energy drink lineup. The beverage is crafted with monk fruit extract and other sweeteners, offering the same wiiings as Red Bull Energy Drink. It is available nationwide.
Red Bull Zero stands apart from Red Bull Sugarfree, offering a vibrant and balanced taste that combines notes of pineapple, vanilla, and tutti frutti, with a pleasant sourness. Packaged in sleek, 8.4 fl oz matte light-blue cans, It delivers a bold taste experience providing the same wiiings as Red Bull Energy Drink with zero sugar. It’s handy for those late-night study sessions, morning commutes, long workdays, evening workouts, or enjoying late night out with friends.
New Red Bull Athlete Noah Ohlsen shares his enthusiasm for the new Red Bull Zero:
“I’m most often drinking Red Bull Zero in-between my sessions. After a break, when I’m gearing up for the last part of my day, I’m grabbing a Red Bull Zero. It’s also my go-to on rest days because it has zero sugar, so I don’t need as much fuel and it’s a perfect drink for that.”
For more information, visit redbull.com/us-en/energydrink/red-bull-zero
The launch coincides with the debut of the Red Bull Zero Missed Workouts Challenge, a free 30-day program designed to inspire fitness enthusiasts. Each day, participants unlock a virtual “gym locker” revealing games, physical challenges, collectible badges, and prizes. Featuring motivation from Red Bull athletes and branded talent like Bergen Reilly, Kai Lenny, Jagger Eaton, Ian Walsh, Aaron Colton, Kate Courtney, Demi Bagby and Daisy Vasquez, the challenge is open to all at redbull.com/zeromissedworkouts. No purchase is necessary.
Learn more at redbull.com/us-en/energydrink/red-bull-zero.
For more news of interest to the food and beverage industry, subscribe to Gourmet News.
Anheuser-Busch, 1st Phorm Team to Make Energy Drinks
Anheuser-Busch and 1st Phorm, a premier sports nutrition and supplements company, announced plans to form a new partnership aimed at fueling new innovations within the rapidly growing energy drinks and related beverage segments.
Brendan Whitworth, CEO of Anheuser-Busch,stated, “Building on our commitment to consistently deliver quality and innovation, Anheuser-Busch is excited to partner with 1st Phorm, a company and brand that shares our vision and passion for creating products that meet the evolving needs of consumers. This brings together two American manufacturers with proud St. Louis roots and complementary expertise.”
Sal Frisella, CEO of 1st Phorm, stated, “1st Phorm brings over 20 years of category experience and deep relationships in the sports nutrition industry and fitness community. By combining our strengths with Anheuser-Busch’s experience in beverage innovation and scale, we look forward to creating a new wave of energy and other beverages.”
The partnership will also include sports and entertainment mogul Dana White who has built some of the world’s most recognizable brands.
All the partners value hard work and share the same commitment to community, quality, and delivering for the consumer. The partnership’s initial energy product is expected to come to market by summer 2025 and to be distributed by Anheuser-Busch’s best-in-class network of wholesaler partners.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are committed to earning our place in the moments that matter to our consumers and making a meaningful impact in our communities across the country. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have a dedicated network of more than 65,000 hardworking Americans across the United States who bring our beer to life.
We are home to several of America’s most iconic beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser, and Bud Light as well as regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From our industry-leading efforts to support American farmers and our nation’s military, veterans, and first responders to emergency drinking water donations and responsible drinking programs, we are guided by our unwavering commitment to supporting the communities we call home – that’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
1st Phorm is a leading sports nutrition brand committed to delivering high-quality products made from premium ingredients sourced from across the world. Founded on Midwest values and strong work ethic, 1st Phorm ensures that each product is crafted to perfection and rigorously tested to meet our best-in-class standards. 1st Phorm’s mission is to support individuals in achieving their fitness goals with the best supplements and sports nutrition products on the market. Our dedication to empowering people on their fitness journeys is matched by only by our unwavering commitment to exceptional quality and unparalleled customer service. For more on 1st Phorm, you can visit 1stPhorm.com and follow us on Instagram, Facebook, YouTube, and TikTok for the latest news and announcements.
For more news of interest to the food and beverage industry, subscribe to Gourmet News.
DoorDash Adds Delivery From Twin Liquors in Texas
DoorDash is excited to announce a new partnership to offer safe and responsible alcohol delivery from Twin Liquors, one of the largest standalone liquor retailers in Texas with over 100 locations throughout the state.
The new partnership with DoorDash marks Twin Liquors’ entry into a national third-party marketplace. Consumers can now order wine, spirits and beer from the family-owned and operated liquor store through DoorDash for on-demand delivery or scheduled pick-up.
Since introducing alcohol delivery to the platform in 2021, DoorDash has built an impressive alcohol catalog including more than 100k SKUs available for purchase from thousands of merchants. U.S. consumers in 35 states, along with the District of Columbia and Puerto Rico, can access a wide selection of alcoholic beverages through the DoorDash Marketplace.
As part of the commitment to safe and responsible alcohol delivery, DoorDash has led the industry forward with a four-step compliance check at the door before a delivery may be completed, geofencing certain high-risk locations to pre-emptively block deliveries, and putting safeguards in place for Dashers that allow them to return alcohol penalty-free and with additional pay if a delivery cannot be completed. You can learn more about DoorDash’s safety measures here and here.
For more news of interest to the food and beverage industry, subscribe to Gourmet News.
